Move Over Monster, There’s Another Energy Drink in Town

Jun 13, 2021

Wouldn’t it be nice if you could spot an emerging powerhouse brand BEFORE the market got wind of it?

That’s exactly what we do every day at LikeFolio.

We listen to consumers on social media to understand what brands they’re buying, and what they like (or don’t like) about them.

A little over a year ago, one brand caught our attention: Celsius Holdings (CELH).

Celsius produces energy drinks targeting active and health-conscious consumers.

When we added this company to coverage with a Bullish outlook, consumer demand was increasing by double digits year-over-year, and shares were trading lower than $6.

Earlier this year, we officially doubled down on this Bullish outlook.

Check out this chart of Consumer Demand for Celsius Energy Drinks when we sent LikeFolio members a Bullish Alert:

Celsius Purchase Intent Mentions (mentions from consumers actually buying Celsius drinks) were booming — more than +180% higher YoY!

While demand was rising, so was Consumer Happiness.

And shares were well below all-time highs.

These real-time consumer insights presented an incredible scenario for savvy investors.

Not only were we confident in our Bullish outlook, we knew near-term weakness was a serious opportunity for accumulation.

Fast-forward: CELH shares have traded as much as +40% higher in less than two months.

This is the power of the LikeFolio edge.

And it doesn’t stop there.

We can monitor this consumer data in real time.

Earlier this week, Celsius announced it was selling 6.5 million shares (1 million of which are new).

Following this announcement, CELH shares shed about 20% in value.

What now? Let’s look at LikeFolio’s data.

Consumer demand is still ripping higher. And Consumer Happiness is as strong as ever.

This could be yet another opportunity for investors to consider a position in this name.

And LikeFolio’s data certainly provides existing investors with confidence in their position.

Andy Swan,
Founder, LikeFolio