The Personalization Trend Is Taking Over
Call it narcissism, or call it knowing exactly what you like — either way, today’s consumers crave products that fit nicely into personal preference buckets. These may be functional, ideological, or taste-based, pick your poison. To demonstrate, take a look at LikeFolio trend data on consumer demand for “personalized” and “just for me” products… As advertisers amp up their targeting game and search gets smarter, the new expectation is for brands and products to know the consumer and pitch products
Read now



