Key Performance
More- Earnings Score: N/A
- Momentum Score: 20
- True Yield: N/A
- Financial Health Score: N/A
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Latest Research & News
Playboy Shares Rocket, Lands Major Deal For Its China Business
Playboy Inc. (NASDAQ: PLBY) shares surged 38.36% on Monday following a major deal to sell 50% of its China business to UTG for $122 million in total cash consideration, including $45 million for the stake acquisition, $67 million in fixed minimum payouts over eight years, and $10 million in brand support fees. The company plans to use at least $50 million of proceeds to reduce debt. Despite mixed technical indicators (neutral RSI, bearish MACD), the stock is trading significantly above its moving averages and outperforming the declining Consumer Discretionary sector.
02/09/2026, 12:16 PM • Benzinga
Peers
Statistics
MoreInformation as of 06/22/2026
Company Profile
Playboy, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. The company operates through two segments: Direct-to-Consumer and Licensing. It offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; apparel and accessories products; and beauty and grooming products, such as skincare, haircare, bath and body, cosmetics, and fragrance. The company also owns and operates digital commerce retail platforms, such as playboy.com under license agreements; Honey Birdette retail stores; and collaborates with nightlife, hospitality, digital casino, and online gaming industries. In addition, it licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. The company was formerly known as PLBY Group, Inc. and changed its name to Playboy, Inc. in June 2025. Playboy, Inc. is headquartered in Los Angeles, California.