ATA Creativity Global, together with its subsidiaries, provides educational services in China and internationally. The company operates through three segments: Overseas Art Study Services, Other Educational Services, and Other Services. It offers portfolio training services, including portfolio training courses and specializations; academic educational learning, workshop experience, themed educational travel, and other research-based learning services; art-related overseas study counselling services, such as background development, university and program selection, paper writing, interview simulation, and application preparation; and other educational services, as well as online courses. The company serves high school and undergraduate students. It markets its services through partnership with sales channels, internet and mobile advertisements, word of mouth referral, and marketing events and activities. The company was formerly known as ATA Inc. and changed its name to ATA Creativity Global in September 2019. ATA Creativity Global was founded in 1999 and is based in Hefei, China.
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