BKNG
BOOKING HLDG (BKNG)
NASDAQ
$158.90-$0.12 (-0.08%)
Price as of Oct 02, 2026 7:59 PM EDT
  • $119.5B
    Market Cap
  • -25.95%
    1-Year Change
  • Travel Services
    Industry

Key Performance

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  • Earnings Score: 77
  • Momentum Score: 51
  • True Yield: N/A
  • Financial Health Score: 98
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Latest Research & News

WeShop to Launch in the U.S. November 16: Community-Owned Shopping App Puts Consumers at the Center of a New Model Built Around Rewards, Participation and Ownership

WeShop, a community-owned shopping app, announced its U.S. launch on November 16, 2026, following a successful UK pilot that generated £108.5M in GMV. The platform allows consumers to earn ShareBack rewards and build equity ownership in the company through everyday purchases with hundreds of participating retailers including eBay and Booking.com. The launch targets the holiday shopping season and capitalizes on younger consumers' growing interest in investing and demand for meaningful loyalty program benefits.

09/29/2026, 8:00 AM • GlobeNewswire

Why Booking Holdings Stock Was Sliding Today

Booking Holdings stock fell 4.75% as investors worry Meta's Muse AI agent will disrupt the online travel agency business model. Rival Expedia announced a partnership with Muse, which can autonomously handle travel bookings and negotiate discounts. While OTAs have survived similar threats before, the middleman business model remains vulnerable to AI-powered alternatives.

09/23/2026, 11:06 AM • The Motley Fool

Airbnb vs. Spotify Technology: Which Consumer Stock Is a Better Buy in 2026?

The article compares Airbnb and Spotify Technology as investment options for 2026. Both companies have achieved profitability with similar leverage ratios (0.3x debt-to-equity), but differ significantly in margins and valuations. Airbnb generated $12.2B in revenue with a 20.5% net margin and $4.6B in free cash flow, while Spotify achieved $20.1B in revenue with a 12.9% net margin and $3.4B in free cash flow. The author recommends Airbnb due to its asset-light marketplace model, stronger profitability, capital efficiency, and more resilient growth potential, despite both facing competitive and regulatory challenges.

09/03/2026, 11:15 AM • The Motley Fool

Axon Enterprise vs. Booking Holdings: Evaluating Absolute Scale and Sequential Volatility in Quarterly Revenue Trends

Axon Enterprise demonstrates consistent quarter-over-quarter revenue growth with a 6% operating margin, while Booking Holdings generates significantly larger absolute revenue but exhibits cyclical fluctuations with a 34% operating margin. Axon trades at a higher P/E ratio (253.98) due to its leadership in law enforcement technology and expanding software services, whereas Booking trades lower (23.64) due to slower growth and competitive pressures. The article examines whether Axon can maintain high growth and narrow the gap with Booking, or if Booking's 'Connected Trip' strategy will accelerate its revenue expansion.

08/26/2026, 11:15 AM • The Motley Fool

Booking vs. CAVA: Comparing Total Scale and Growth Trajectories in Quarterly Revenue Trends

Booking Holdings commands a significantly larger revenue base ($28B TTM) with 13% year-over-year growth, while CAVA demonstrates faster growth at 27% TTM revenue ($1.4B), though from a much smaller scale. Both companies show consistent year-over-year revenue growth despite quarterly fluctuations. Booking's established position in the travel industry and Connected Trip expansion strategy position it for continued long-term growth, while CAVA's early-stage restaurant expansion presents significant upside potential as it scales its hundreds of locations.

08/20/2026, 8:03 AM • The Motley Fool

Booking vs. Celsius: Which Consumer Stock Is a Better Buy in 2026?

The article compares Booking Holdings and Celsius Holdings as investment options for 2026. Booking dominates global travel bookings with $27B in revenue and strong free cash flow, while Celsius shows explosive 85% revenue growth but relies heavily on PepsiCo for distribution. The author recommends Booking due to its more durable long-term tailwinds in travel spending, stronger profitability, and lower execution risk compared to Celsius's dependency on a single partner and beverage market trends.

08/11/2026, 9:25 AM • The Motley Fool

Wall Street's Latest Blockbuster Stock Split Has Arrived -- and This Industry Titan Has Rallied 337,000% Over the Last 32 Years

Monster Beverage completed its sixth forward 2-for-1 stock split on August 11, 2026. The energy drink company has delivered a remarkable 337,000% return since 1994, driven by its dominant market position and strategic partnership with Coca-Cola, which provides global distribution access and owns approximately 20% of the company.

08/11/2026, 5:06 AM • The Motley Fool

Axon Enterprise vs. Booking: Which Stock Is a Better Buy in 2026?

The article compares Axon Enterprise and Booking Holdings as investment options for 2026. Axon Enterprise, a public safety technology company, has delivered 10 consecutive quarters of 30%+ growth with strong revenue retention and expanding international bookings. Booking operates a dominant global travel marketplace with steady profitability and robust free cash flow. While Booking offers stability with a more modest valuation, the author recommends Axon Enterprise for its superior growth trajectory and high-switching-cost platform stickiness, despite Booking being a solid hold for conservative investors.

08/06/2026, 11:15 AM • The Motley Fool

Will ASML Split Its Stock This Year?

ASML's share price has surged above $1,700, making it a candidate for a stock split. However, recent semiconductor sector weakness and ASML's high valuation (37x forward earnings) suggest a split is unlikely in 2026, with 2027 or 2028 being more probable. The company has not conducted a forward split since 2000.

08/05/2026, 3:17 PM • The Motley Fool

Booking vs. Carvana: Which Consumer Stock Is a Better Buy in 2026?

Booking Holdings and Carvana represent different investment profiles in the consumer sector. Booking operates a profitable global travel platform with $26.9B in FY2025 revenue, 20.1% net margins, and $9.1B in free cash flow, trading at a Forward P/E of 18.5x. Carvana is aggressively scaling with 48.6% revenue growth and $20.3B in FY2025 revenue but thinner 6.9% margins, trading at a premium Forward P/E of 38.5x. The analyst recommends Booking as the better buy for long-term investors due to its superior profitability, attractive valuation, and consistent earnings performance, despite acknowledging Carvana's impressive turnaround story.

08/05/2026, 10:19 AM • The Motley Fool

Booking vs. Coupang: Which Consumer Stock Is a Better Buy in 2026?

The article compares Booking Holdings and Coupang as consumer discretionary investments. Booking operates a global travel platform with 4.5 million properties, generating $26.9B in revenue with a 20% net margin. Coupang dominates South Korean e-commerce with $34.5B in revenue but only 0.6% net margin. The author recommends Booking due to its global scale, superior profitability, reasonable valuation at 18.5x forward P/E, and expected 15% earnings growth, while noting Coupang's unproven ability to expand globally and recent regulatory challenges.

08/03/2026, 9:03 PM • The Motley Fool

Booking vs. CAVA: Which Consumer Stock Is a Better Buy in 2026?

The article compares Booking Holdings and CAVA Group as consumer stock investments. Booking, a global travel platform with $26.9B in 2025 revenue and 20% net margins, faces competition from tech giants but offers attractive valuation at 18.5x forward P/E. CAVA, a fast-casual Mediterranean restaurant chain with $1.2B revenue and 22.4% growth, trades at a premium 119.7x forward P/E despite strong expansion. The author recommends Booking for its superior valuation and competitive advantages, despite CAVA's promising growth trajectory.

08/03/2026, 4:03 PM • The Motley Fool

Amazon vs. Booking: Comparing Revenue Trends Between a Retail Giant and a Travel Titan

Amazon and Booking Holdings show contrasting revenue patterns despite both experiencing strong year-over-year growth. Amazon's Q1 2026 revenue of $181.5 billion represents a 17% YoY increase, while Booking's $5.5 billion reflects 16% YoY growth. Amazon's revenue dwarfs Booking's by roughly 30-fold, with Amazon showing consistent quarterly growth driven by holiday shopping and cloud services, while Booking experiences cyclical volatility tied to travel seasons. Both stocks recently dipped, presenting potential buying opportunities for investors.

07/25/2026, 9:37 PM • The Motley Fool

Wall Street's Newest Blockbuster Stock Split Was Just Announced -- and This Non-Tech Titan Has Skyrocketed 457,000% Since Its IPO

Monster Beverage announced a 2-for-1 forward stock split effective August 10, marking its sixth split since IPO. The energy drink company has delivered exceptional returns of approximately 457,000% since going public, driven by its strategic partnership with Coca-Cola and consistent innovation. Monster has achieved 33 consecutive years of positive net sales growth and maintains the No. 2 position in the domestic energy drink market.

07/13/2026, 5:06 AM • The Motley Fool

Wall Street's Blockbuster AI Stock Split of 2026 Has Arrived -- and This Supercharged Growth Stock Has Soared More Than 1,100% Since Its IPO

CrowdStrike Holdings completed a 4-for-1 forward stock split on July 2, 2026, reducing its share price from ~$700 to ~$175 to make shares more accessible to retail investors. The AI-powered cybersecurity company has surged over 1,100% since its 2019 IPO, driven by strong revenue growth, high customer retention rates, and widespread adoption of its Falcon platform. However, analysts caution that with a P/S ratio of 35, the stock is trading in bubble territory with limited upside potential despite strong fundamentals.

07/02/2026, 5:06 AM • The Motley Fool

Peers

Statistics

More
Day Range
$158.38
$162.24
$159.02
1-Year Range
$154.13
$5,492.11
$159.02
Latest Close$159.02
Change
-$1.26 (-0.79%)
Volume7,693,146
Market Cap$119.5B
Shares Outstanding751.4M
P/E (TTM)122.65
Diluted EPS (TTM)$1.30
Enterprise Value$122.5B

Information as of 10/02/2026

Company Profile

$119.5B
Market Cap
$7.2B
Net Income
Sector: Consumer Cyclical
Industry: Travel Services
800 Connecticut Avenue, Norwalk, CT, United States, 06854
203 299 8000

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

Key Executives

  • Glenn D. Fogel
  • Ewout Lucien Steenbergen
  • Peter J. Millones Jr.
  • Paulo Pisano
  • Debby Soo

Current Ownership Distribution

  • Mutual Funds5.8B (81.58%)
  • Institutions1.3B (18.28%)
  • Insiders10.0M (0.14%)
  • Other0 (0.00%)