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- $117.1BMarket Cap
- -23.60%1-Year Change
- Travel ServicesIndustry
BOOKING HLDG (BKNG)
Key Performance
More- Earnings Score: 77
- Momentum Score: 44
- True Yield: N/A
- Financial Health Score: 98
Latest Research & News
Stock-Split Watch: Is Sandisk Next?
Sandisk stock has surged over 3,000% since its February 2025 IPO, trading at $1,246 per share and peaking at $2,335. With analysts projecting a further 77% gain to $2,225 within 12 months, the company is considered a strong candidate for a stock split, similar to recent splits by Booking Holdings and CrowdStrike.
10/25/2026, 5:29 PM • The Motley Fool
Booking vs. Chewy: Do Pet Treats or Plane Tickets Make for a Better Stock in 2026?
The article compares Booking Holdings and Chewy as investment options for 2026. Booking dominates the travel market with a 20.1% net margin, $9.1B free cash flow, and a lower forward P/E of 15.4x, while successfully transitioning to a merchant model with strong organic traffic. Chewy operates in pet care with a slim 1.8% net margin but shows growth potential through its Autoship program and veterinary clinic expansion. The author recommends Booking based on superior valuation and financial metrics, despite both companies facing competitive pressures.
10/24/2026, 6:52 PM • The Motley Fool
Booking vs. Five Below: Is the Travel Giant or Specialty Retailer the Better Stock to Buy in 2026?
The article compares Booking Holdings and Five Below as investment options for 2026. Booking generated $26.9B in revenue with a 20.1% net margin and $9.1B in free cash flow, but faces AI disruption risks and geopolitical headwinds. Five Below reported 22.9% revenue growth with 2,000+ stores and plans to expand to 3,500 locations, though shares are currently expensive. The author recommends Booking as the better buy due to its beaten-down valuation and AI opportunity, while suggesting Five Below is worth monitoring for a price dip.
10/24/2026, 5:43 PM • The Motley Fool
Booking vs. GameStop: Is Travel or Collectibles the Better Value Creator in Stocks?
The article compares Booking Holdings and GameStop as investment options in 2026. Booking demonstrates strong financial performance with $26.9B revenue (13.4% growth), $9.1B free cash flow, and a shift to a higher-margin merchant model, while facing regulatory pressures in Europe. GameStop shows turnaround potential with improved profitability and a successful pivot toward collectibles (45% of sales), supported by a fortress balance sheet with $15.3x current ratio. The author recommends Booking due to superior momentum in sales and profits despite GameStop's tempting valuation.
10/24/2026, 4:28 PM • The Motley Fool
Alibaba vs. Booking: Which Travel Provider Stock Is a Better Buy in 2026?
The article compares Alibaba Group and Booking Holdings as investment options for 2026. Alibaba operates in China's competitive e-commerce market with growing AI cloud services but faces regulatory pressures and slowing growth. Booking dominates global travel bookings with strong profitability, organic traffic growth, and a successful shift to a merchant model. The author recommends Booking as the better buy due to its focused strategy, scale benefits, and stronger growth momentum compared to Alibaba's regional constraints and capital-intensive AI expansion.
10/24/2026, 3:42 PM • The Motley Fool
Advance Auto Parts vs. Booking Holdings: Which Consumer Stock Is a Better Buy in 2026?
Booking Holdings is recommended as the better buy in 2026 over Advance Auto Parts. Booking demonstrates strong financial health with $9.1 billion in free cash flow, 20% net margins, and successful execution of its merchant model strategy. In contrast, Advance Auto Parts faces challenges with negative free cash flow, high debt levels, and mixed turnaround results, making it a riskier investment despite its lower valuation.
10/24/2026, 2:19 PM • The Motley Fool
Airbnb vs. Chewy: Do Pets or Places Power One Stock More than the Other?
Airbnb and Chewy represent two different consumer discretionary growth stories. Airbnb boasts stronger profitability with a 20.4% net margin, a dominant marketplace with competitive moats, and expects $14.1B in revenue for 2026. Chewy offers stickier customer loyalty through its Autoship program and expanding pet health services, with more affordable valuation but faces regulatory complexity and weaker competitive positioning. The choice depends on preference between higher-growth tech-driven travel or steady pet retail expansion.
10/24/2026, 1:20 PM • The Motley Fool
Booking vs. Home Depot: Is Consumer Travel or Home Improvement Benefitting One of These Stocks More?
The article compares Booking Holdings and Home Depot as competing consumer discretionary stocks. Booking trades at a lower forward P/E (15.4x vs 21.8x), maintains higher net margins (20.1% vs 8.6%), and generates strong free cash flow ($9.1B), while successfully transitioning to a merchant model with 66% organic traffic. Home Depot faces housing market sensitivity and inflation pressures but maintains scale advantages. The author recommends Booking as the better 2026 buy based on superior valuation and financial metrics.
10/24/2026, 12:01 PM • The Motley Fool
Airbnb vs. DoorDash: Which Consumer Stock Is a Better Buy in 2026?
The article compares Airbnb and DoorDash as investment options for 2026. While Airbnb demonstrates higher profitability with a 20% net margin and strong international presence, DoorDash is growing faster with 34% revenue growth and expected 42% earnings growth. Despite both trading at the same 31x forward P/E ratio, DoorDash is recommended as the better value due to its superior growth prospects and lower PEG ratio of 0.6x versus Airbnb's 2.0x.
10/22/2026, 9:15 PM • The Motley Fool
Better Consumer Stock for 2026: Airbnb vs. DICK'S Sporting Goods
The article compares Airbnb and DICK'S Sporting Goods as investment options for 2026. Airbnb boasts a high 20.4% net margin and asset-light model but trades at a premium valuation (P/E 39.88). DICK'S Sporting Goods achieved 28.1% revenue growth in FY 2025 but faces challenges from a disappointing Foot Locker acquisition. The author recommends DICK'S due to its cheaper valuation and potential for larger returns, despite recent stock decline.
10/20/2026, 7:57 PM • The Motley Fool
Up 10% in the Last Two Weeks, Is Airbnb the Perfect Stock for Today's Market?
Airbnb stock has surged 10% in the last two weeks, outperforming the S&P 500 amid tech sector weakness. The article highlights three reasons for optimism: the company benefits from higher interest rates through interest income on customer funds, it has competitive advantages against AI-driven booking disruption compared to rivals Expedia and Booking, and the travel sector continues to show strong growth driven by wealth, experiences-focused spending, and social media influence.
10/19/2026, 10:30 PM • The Motley Fool
Advance Auto Parts vs. Airbnb: Which Consumer Stock Is a Better Buy in 2026?
The article compares Advance Auto Parts (AAP) and Airbnb (ABNB) as consumer stock investments. AAP trades at a deep discount while undergoing restructuring with mixed results, facing headwinds from weak DIY demand and competition. ABNB commands a premium valuation due to 10%+ growth, strong profitability (20.4% net margin), and a capital-light business model. The author recommends Airbnb as the better long-term buy due to its healthier financial position and faster growth trajectory, despite both companies facing competitive pressures.
10/17/2026, 8:35 AM • The Motley Fool
Stock-Split Watch: Is GE Vernova Next?
GE Vernova stock has surged sevenfold since its April 2024 spinoff from General Electric, trading above $1,000 per share. With a $176 billion order backlog, strong free cash flow generation ($5.1B in Q2), and expanding margins, the company's strong fundamentals have led analysts to speculate whether a stock split may be forthcoming. While stock splits don't change company value, they can signal management confidence and improve accessibility to retail investors.
10/13/2026, 11:37 AM • The Motley Fool
BlackLine Honors Global Enterprise Leaders Transforming Financial Operations
BlackLine announced its 2026 Modern Accounting Awards, honoring six enterprise leaders—Booking Holdings, Bristol Myers Squibb, James Hardie, LAZ Parking, Payoneer, and US Foods—for redefining financial operations through unified data architectures, intelligent automation, and agentic workflows. These organizations have eliminated tens of thousands of manual close hours and established continuous, audit-ready financial operations.
10/13/2026, 9:00 AM • GlobeNewswire
WeShop, a community-owned shopping app, announced its U.S. launch on November 16, 2026, following a successful UK pilot that generated £108.5M in GMV. The platform allows consumers to earn ShareBack rewards and build equity ownership in the company through everyday purchases with hundreds of participating retailers including eBay and Booking.com. The launch targets the holiday shopping season and capitalizes on younger consumers' growing interest in investing and demand for meaningful loyalty program benefits.
09/29/2026, 8:00 AM • GlobeNewswire
Peers
Statistics
MoreInformation as of 10/23/2026
Company Profile
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
Key Executives
- Glenn D. Fogel
- Ewout Lucien Steenbergen
- Peter J. Millones Jr.
- Paulo Pisano
- Vijay S. Iyer
Current Ownership Distribution
- Mutual Funds5.5B (80.66%)
- Institutions1.3B (19.20%)
- Insiders10.0M (0.15%)
- Other0 (0.00%)