BKNG
BOOKING HLDG (BKNG)
NASDAQ
$175.41-$0.39 (-0.22%)
Price as of Jul 14, 2026 4:50 AM EDT
  • $138.2B
    Market Cap
  • -23.13%
    1-Year Change
  • Travel Services
    Industry

Key Performance

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  • Earnings Score: 73
  • Momentum Score: 9
  • True Yield: N/A
  • Financial Health Score: 3
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Latest Research & News

Wall Street's Newest Blockbuster Stock Split Was Just Announced -- and This Non-Tech Titan Has Skyrocketed 457,000% Since Its IPO

Monster Beverage announced a 2-for-1 forward stock split effective August 10, marking its sixth split since IPO. The energy drink company has delivered exceptional returns of approximately 457,000% since going public, driven by its strategic partnership with Coca-Cola and consistent innovation. Monster has achieved 33 consecutive years of positive net sales growth and maintains the No. 2 position in the domestic energy drink market.

07/13/2026, 5:06 AMThe Motley Fool

Wall Street's Blockbuster AI Stock Split of 2026 Has Arrived -- and This Supercharged Growth Stock Has Soared More Than 1,100% Since Its IPO

CrowdStrike Holdings completed a 4-for-1 forward stock split on July 2, 2026, reducing its share price from ~$700 to ~$175 to make shares more accessible to retail investors. The AI-powered cybersecurity company has surged over 1,100% since its 2019 IPO, driven by strong revenue growth, high customer retention rates, and widespread adoption of its Falcon platform. However, analysts caution that with a P/S ratio of 35, the stock is trading in bubble territory with limited upside potential despite strong fundamentals.

07/02/2026, 5:06 AMThe Motley Fool

Trip.com’s Selloff Raises a Bigger Question About Its Travel Recovery Story

Trip.com shares fell 18% to a new 52-week low after the company issued weak Q2 guidance expecting revenue growth to decelerate to just 3-8% YOY from 17% in Q1, despite strong Q1 earnings. The selloff was driven by macroeconomic headwinds including elevated oil prices, geopolitical volatility, and regulatory pressures from China's anti-monopoly investigation. The stock has declined 49% from its January peak, though analysts note it now trades at attractive valuations compared to peers.

06/29/2026, 10:04 AMInvesting

From the pitch to the airport: Cristiano Ronaldo and Vini Jr. chosen as Brazil’s dream travel buddies, reveals KAYAK

KAYAK survey of 2,000 Brazilian travelers found that 60% would choose Cristiano Ronaldo as their ideal travel companion, followed by Vinícius Júnior (19%) and Endrick (9%). The Northeast region of Brazil is the preferred destination (59%), with travelers citing personal admiration and desire for behind-the-scenes experiences. KAYAK promoted its Ask AI feature for travel planning, noting round-trip flights to Lisbon average R$5,296.

06/23/2026, 8:00 AMGlobeNewswire

Dos gramados ao aeroporto: Cristiano Ronaldo e Vini Jr. são escolhidos como os companheiros de viagem dos sonhos do brasileiro, revela o KAYAK

A KAYAK survey of 2,000 Brazilian travelers reveals that 60% would choose Cristiano Ronaldo as their ideal travel companion, followed by Vinícius Júnior (19%) and Endrick (9%). The Northeast region is the preferred destination to take these football stars, with the Bahia being particularly popular. The survey highlights travel motivations including personal admiration, interest in athletes' vacation experiences, and desire for unique experiences alongside football icons.

06/23/2026, 8:00 AMGlobeNewswire

Copenhagen Expands CopenPay Year-Round and Takes Tourist Rewards Global

Copenhagen's CopenPay initiative, which rewards tourists for positive actions like cycling and collecting trash, launches as a permanent year-round platform on June 22, 2026. The program has expanded globally with 350+ destinations adopting the model, and research shows tourists are primarily motivated by meaningful experiences rather than rewards themselves, with 7 out of 10 participants reporting changed habits after returning home.

06/11/2026, 2:21 AMGlobeNewswire

Wall Street's Next Blockbuster Stock Split Was Just Announced -- and This AI Titan Has Soared Nearly 1,200% Since Its IPO

CrowdStrike Holdings announced a 4-for-1 stock split effective July 1, 2026, joining other companies like Booking Holdings and Carvana in announcing forward splits. The AI-driven cybersecurity company has surged nearly 1,200% since its 2019 IPO, driven by strong competitive advantages including its Falcon platform, high-margin subscription model, and successful add-on sales strategy. However, the article cautions that CrowdStrike's P/S ratio of nearly 40 is historically unsustainable, suggesting investors should temper expectations despite the stock split announcement.

06/05/2026, 7:06 AMThe Motley Fool

A 224-Year-Old Wall Street Stalwart Just Announced a Reverse Stock Split -- and It's Truly a Head-Scratcher

DuPont announced a 1-for-3 reverse stock split effective June 23, 2026, which will triple its share price from $48.42 to $145.26. Unlike typical reverse splits associated with struggling companies, DuPont is financially healthy with positive organic growth and strong cash flow. The move appears driven by investor psychology to align its share price with peers and present more attractive per-share earnings figures.

06/02/2026, 7:06 AMThe Motley Fool

2 Brilliant Stock Split Stocks to Buy on the Dip and Hold for 10 Years

Netflix and Booking Holdings, both down 25% over the past year following stock splits, are presented as attractive long-term buys. Netflix benefits from a massive addressable market in streaming and expansion into live sports and advertising. Booking Holdings has growth opportunities in Asia and a strong competitive moat from network effects, despite AI disruption concerns.

05/21/2026, 10:30 AMThe Motley Fool

KAYAK reveals the best value destinations for Brits this summer

KAYAK's analysis shows UK travellers can still find affordable summer getaways despite headlines suggesting otherwise. Eastern European cities like Prague (£427), Krakow (£447), and Berlin (£447) offer the best value for week-long trips. Domestic staycations are also gaining traction with hotel searches up 13% year-on-year. Travelling in late August and early September offers the best savings, with international flights averaging £209-£238 compared to £690-£694 in peak July.

05/20/2026, 4:00 AMGlobeNewswire

2 Magnificent Stocks to Buy That Are Near 52-Week Lows

Two stocks trading near 52-week lows present buying opportunities: McGraw Hill, a recently IPO'd educational content company with AI-enabled subscription services, trades at a cheap 9x forward P/E with 92% analyst buy ratings and 60% upside potential; Booking Holdings, the world's largest travel company, has fallen 28% YTD due to geopolitical concerns and AI disruption fears, but trades at an attractive 15x forward earnings with 83% analyst buy ratings and 42% upside potential.

05/19/2026, 8:13 PMThe Motley Fool

3 Stocks That Have Turned $15,000 Into $4 Million in 20 Years

Nvidia, Netflix, and Booking Holdings have delivered exceptional returns over the past 20 years, with a $5,000 investment in each stock growing to approximately $4 million combined. Nvidia's $2.2 million gain was driven by AI chip demand, Netflix's $1 million return reflects its streaming dominance, and Booking Holdings' $790,000 gain showcases travel industry growth. While all three remain solid long-term holdings, their valuations suggest more modest future gains.

05/18/2026, 1:15 PMThe Motley Fool

Patio season, served: OpenTable reveals Canada’s Top 100 Restaurants for Outdoor Dining in 2026

As patio season begins, OpenTable released its annual Top 100 Restaurants for Outdoor Dining list in Canada. The report reveals that 74% of Canadians plan to dine outdoors at least monthly during warmer months, with outdoor dining increasing 24% year-over-year. Dog-friendly restaurants have surged 39% year-over-year, reflecting growing demand for pet-inclusive dining experiences. Outdoor diners spend an average of 127 minutes at tables, 20% longer than indoor diners.

05/14/2026, 11:00 AMGlobeNewswire

Why One Brazil Fund Opened an $11 Million Position in MercadoLibre Despite a Steep One-Year Stock Drop

Brazil-based Investidor Profissional Gestao de Recursos initiated an $11.34 million position in MercadoLibre by purchasing 5,881 shares in Q1 2026, despite the stock declining 37% over the past year. The fund's investment appears to be a contrarian bet that the selloff reflects investor impatience rather than business deterioration, as MercadoLibre continues strong growth with 49% revenue increase and 50% payment volume surge, while intentionally sacrificing margins to expand market share across Latin America's e-commerce and fintech sectors.

05/13/2026, 12:24 PMThe Motley Fool

Wall Street's Next Blockbuster Stock Split Was Just Announced -- and This Industry Titan Has Skyrocketed Over 51,000% in 32 Years

KLA Corp announced a 10-for-1 stock split effective June 11, 2026, reducing its share price from ~$1,869 to ~$187. The semiconductor process control leader has gained over 51,000% since 1994 and plays a critical role in AI data center infrastructure. The company maintains a dominant market position with over 50% of the semiconductor process control market share, though risks include potential AI bubble bursting.

05/11/2026, 6:06 AMThe Motley Fool

Peers

Statistics

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Day Range
$174.51
$180.64
$175.80
1-Year Range
$154.13
$5,775.53
$175.80
Latest Close$175.80
Change
-$2.59 (-1.47%)
Volume5,079,883
Market Cap$138.2B
Shares Outstanding774.9M
P/E (TTM)161.51
Diluted EPS (TTM)$1.10
Enterprise Value$140.6B

Information as of 07/13/2026

Company Profile

$138.2B
Market Cap
$6.2B
Net Income
Sector: Consumer Cyclical
Industry: Travel Services
800 Connecticut Avenue, Norwalk, CT, United States, 06854
203 299 8000

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

Key Executives

  • Glenn D. Fogel
  • Ewout Lucien Steenbergen
  • Peter J. Millones Jr.
  • Paulo Pisano
  • Caroline Dolores Sullivan

Current Ownership Distribution

  • Mutual Funds4.8B (88.81%)
  • Institutions597.6M (11.00%)
  • Insiders10.0M (0.18%)
  • Other0 (0.00%)