BKNG
BOOKING HLDG (BKNG)
NASDAQ
$211.93-$0.95 (-0.45%)
Price as of Aug 11, 2026 4:04 AM EDT
  • $160.7B
    Market Cap
  • 0.05%
    1-Year Change
  • Travel Services
    Industry

Key Performance

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  • Earnings Score: 72
  • Momentum Score: 50
  • True Yield: N/A
  • Financial Health Score: 5
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Latest Research & News

Axon Enterprise vs. Booking: Which Stock Is a Better Buy in 2026?

The article compares Axon Enterprise and Booking Holdings as investment options for 2026. Axon Enterprise, a public safety technology company, has delivered 10 consecutive quarters of 30%+ growth with strong revenue retention and expanding international bookings. Booking operates a dominant global travel marketplace with steady profitability and robust free cash flow. While Booking offers stability with a more modest valuation, the author recommends Axon Enterprise for its superior growth trajectory and high-switching-cost platform stickiness, despite Booking being a solid hold for conservative investors.

08/06/2026, 11:15 AM • The Motley Fool

Will ASML Split Its Stock This Year?

ASML's share price has surged above $1,700, making it a candidate for a stock split. However, recent semiconductor sector weakness and ASML's high valuation (37x forward earnings) suggest a split is unlikely in 2026, with 2027 or 2028 being more probable. The company has not conducted a forward split since 2000.

08/05/2026, 3:17 PM • The Motley Fool

Booking vs. Carvana: Which Consumer Stock Is a Better Buy in 2026?

Booking Holdings and Carvana represent different investment profiles in the consumer sector. Booking operates a profitable global travel platform with $26.9B in FY2025 revenue, 20.1% net margins, and $9.1B in free cash flow, trading at a Forward P/E of 18.5x. Carvana is aggressively scaling with 48.6% revenue growth and $20.3B in FY2025 revenue but thinner 6.9% margins, trading at a premium Forward P/E of 38.5x. The analyst recommends Booking as the better buy for long-term investors due to its superior profitability, attractive valuation, and consistent earnings performance, despite acknowledging Carvana's impressive turnaround story.

08/05/2026, 10:19 AM • The Motley Fool

Booking vs. Coupang: Which Consumer Stock Is a Better Buy in 2026?

The article compares Booking Holdings and Coupang as consumer discretionary investments. Booking operates a global travel platform with 4.5 million properties, generating $26.9B in revenue with a 20% net margin. Coupang dominates South Korean e-commerce with $34.5B in revenue but only 0.6% net margin. The author recommends Booking due to its global scale, superior profitability, reasonable valuation at 18.5x forward P/E, and expected 15% earnings growth, while noting Coupang's unproven ability to expand globally and recent regulatory challenges.

08/03/2026, 9:03 PM • The Motley Fool

Booking vs. CAVA: Which Consumer Stock Is a Better Buy in 2026?

The article compares Booking Holdings and CAVA Group as consumer stock investments. Booking, a global travel platform with $26.9B in 2025 revenue and 20% net margins, faces competition from tech giants but offers attractive valuation at 18.5x forward P/E. CAVA, a fast-casual Mediterranean restaurant chain with $1.2B revenue and 22.4% growth, trades at a premium 119.7x forward P/E despite strong expansion. The author recommends Booking for its superior valuation and competitive advantages, despite CAVA's promising growth trajectory.

08/03/2026, 4:03 PM • The Motley Fool

Amazon vs. Booking: Comparing Revenue Trends Between a Retail Giant and a Travel Titan

Amazon and Booking Holdings show contrasting revenue patterns despite both experiencing strong year-over-year growth. Amazon's Q1 2026 revenue of $181.5 billion represents a 17% YoY increase, while Booking's $5.5 billion reflects 16% YoY growth. Amazon's revenue dwarfs Booking's by roughly 30-fold, with Amazon showing consistent quarterly growth driven by holiday shopping and cloud services, while Booking experiences cyclical volatility tied to travel seasons. Both stocks recently dipped, presenting potential buying opportunities for investors.

07/25/2026, 9:37 PM • The Motley Fool

Wall Street's Newest Blockbuster Stock Split Was Just Announced -- and This Non-Tech Titan Has Skyrocketed 457,000% Since Its IPO

Monster Beverage announced a 2-for-1 forward stock split effective August 10, marking its sixth split since IPO. The energy drink company has delivered exceptional returns of approximately 457,000% since going public, driven by its strategic partnership with Coca-Cola and consistent innovation. Monster has achieved 33 consecutive years of positive net sales growth and maintains the No. 2 position in the domestic energy drink market.

07/13/2026, 5:06 AM • The Motley Fool

Wall Street's Blockbuster AI Stock Split of 2026 Has Arrived -- and This Supercharged Growth Stock Has Soared More Than 1,100% Since Its IPO

CrowdStrike Holdings completed a 4-for-1 forward stock split on July 2, 2026, reducing its share price from ~$700 to ~$175 to make shares more accessible to retail investors. The AI-powered cybersecurity company has surged over 1,100% since its 2019 IPO, driven by strong revenue growth, high customer retention rates, and widespread adoption of its Falcon platform. However, analysts caution that with a P/S ratio of 35, the stock is trading in bubble territory with limited upside potential despite strong fundamentals.

07/02/2026, 5:06 AM • The Motley Fool

Trip.com’s Selloff Raises a Bigger Question About Its Travel Recovery Story

Trip.com shares fell 18% to a new 52-week low after the company issued weak Q2 guidance expecting revenue growth to decelerate to just 3-8% YOY from 17% in Q1, despite strong Q1 earnings. The selloff was driven by macroeconomic headwinds including elevated oil prices, geopolitical volatility, and regulatory pressures from China's anti-monopoly investigation. The stock has declined 49% from its January peak, though analysts note it now trades at attractive valuations compared to peers.

06/29/2026, 10:04 AM • Investing

From the pitch to the airport: Cristiano Ronaldo and Vini Jr. chosen as Brazil’s dream travel buddies, reveals KAYAK

KAYAK survey of 2,000 Brazilian travelers found that 60% would choose Cristiano Ronaldo as their ideal travel companion, followed by Vinícius Júnior (19%) and Endrick (9%). The Northeast region of Brazil is the preferred destination (59%), with travelers citing personal admiration and desire for behind-the-scenes experiences. KAYAK promoted its Ask AI feature for travel planning, noting round-trip flights to Lisbon average R$5,296.

06/23/2026, 8:00 AM • GlobeNewswire

Dos gramados ao aeroporto: Cristiano Ronaldo e Vini Jr. são escolhidos como os companheiros de viagem dos sonhos do brasileiro, revela o KAYAK

A KAYAK survey of 2,000 Brazilian travelers reveals that 60% would choose Cristiano Ronaldo as their ideal travel companion, followed by Vinícius Júnior (19%) and Endrick (9%). The Northeast region is the preferred destination to take these football stars, with the Bahia being particularly popular. The survey highlights travel motivations including personal admiration, interest in athletes' vacation experiences, and desire for unique experiences alongside football icons.

06/23/2026, 8:00 AM • GlobeNewswire

Copenhagen Expands CopenPay Year-Round and Takes Tourist Rewards Global

Copenhagen's CopenPay initiative, which rewards tourists for positive actions like cycling and collecting trash, launches as a permanent year-round platform on June 22, 2026. The program has expanded globally with 350+ destinations adopting the model, and research shows tourists are primarily motivated by meaningful experiences rather than rewards themselves, with 7 out of 10 participants reporting changed habits after returning home.

06/11/2026, 2:21 AM • GlobeNewswire

Wall Street's Next Blockbuster Stock Split Was Just Announced -- and This AI Titan Has Soared Nearly 1,200% Since Its IPO

CrowdStrike Holdings announced a 4-for-1 stock split effective July 1, 2026, joining other companies like Booking Holdings and Carvana in announcing forward splits. The AI-driven cybersecurity company has surged nearly 1,200% since its 2019 IPO, driven by strong competitive advantages including its Falcon platform, high-margin subscription model, and successful add-on sales strategy. However, the article cautions that CrowdStrike's P/S ratio of nearly 40 is historically unsustainable, suggesting investors should temper expectations despite the stock split announcement.

06/05/2026, 7:06 AM • The Motley Fool

A 224-Year-Old Wall Street Stalwart Just Announced a Reverse Stock Split -- and It's Truly a Head-Scratcher

DuPont announced a 1-for-3 reverse stock split effective June 23, 2026, which will triple its share price from $48.42 to $145.26. Unlike typical reverse splits associated with struggling companies, DuPont is financially healthy with positive organic growth and strong cash flow. The move appears driven by investor psychology to align its share price with peers and present more attractive per-share earnings figures.

06/02/2026, 7:06 AM • The Motley Fool

2 Brilliant Stock Split Stocks to Buy on the Dip and Hold for 10 Years

Netflix and Booking Holdings, both down 25% over the past year following stock splits, are presented as attractive long-term buys. Netflix benefits from a massive addressable market in streaming and expansion into live sports and advertising. Booking Holdings has growth opportunities in Asia and a strong competitive moat from network effects, despite AI disruption concerns.

05/21/2026, 10:30 AM • The Motley Fool

Peers

Statistics

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Day Range
$209.21
$215.45
$212.88
1-Year Range
$154.13
$5,720.87
$212.88
Latest Close$212.88
Change
-$1.54 (-0.72%)
Volume4,705,711
Market Cap$160.7B
Shares Outstanding751.4M
P/E (TTM)165.38
Diluted EPS (TTM)$1.30
Enterprise Value$163.7B

Information as of 08/10/2026

Company Profile

$160.7B
Market Cap
$7.2B
Net Income
Sector: Consumer Cyclical
Industry: Travel Services
800 Connecticut Avenue, Norwalk, CT, United States, 06854
203 299 8000

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

Key Executives

  • Glenn D. Fogel
  • Ewout Lucien Steenbergen
  • Peter J. Millones Jr.
  • Paulo Pisano
  • Brigit Zimmerman

Current Ownership Distribution

  • Mutual Funds5.0B (85.83%)
  • Institutions813.6M (14.00%)
  • Insiders10.0M (0.17%)
  • Other0 (0.00%)