MCFT
MSTRCRFT BT HLDG (MCFT)
NASDAQ
$23.04-$0.07 (-0.30%)
Price as of Jun 22, 2026 7:48 PM EDT
  • $559.8M
    Market Cap
  • 26.70%
    1-Year Change
  • Recreational Vehicles
    Industry

Key Performance

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  • Earnings Score: 41
  • Momentum Score: 31
  • True Yield: N/A
  • Financial Health Score: 91
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Latest Research & News

MasterCraft Boat Holdings, Inc. Completes Acquisition of Marine Products Corporation, Creating a Diversified Portfolio of Leading Recreational Marine Brands

MasterCraft Boat Holdings completed its acquisition of Marine Products Corporation on May 15, 2026. Marine Products shareholders received $2.43 per share in cash and 0.232 shares of MasterCraft common stock. The combined company now operates five brands—MasterCraft, Crest, Balise, Chaparral, and Robalo—with enhanced scale, complementary dealer networks, and strengthened innovation capabilities.

05/15/2026, 8:54 AMBenzinga

Gerlach Appointed to Lead MasterCraft Boat Holdings Pontoon Segment

MasterCraft Boat Holdings announced the appointment of Charles 'Chip' Gerlach as General Manager of its pontoon segment, leading both Crest and Balise brands. Gerlach will focus on product innovation, dealer partnerships, and operational performance. The previous General Manager, Mike O'Connell, transitions to Senior Vice President of Operational Excellence across the broader portfolio.

05/06/2026, 11:00 AMGlobeNewswire

MasterCraft Reintroduces the All-New X23, an Iconic Platform Reimagined for the Modern X Family Lineup

MasterCraft Boat Company announced the return of a completely redesigned X23 23-foot towboat after eight years of consumer demand. The new model combines performance, comfort, and advanced technology, featuring an evolved hull, 3,800-pound ballast system, dual panoramic digital displays, and optional 630-horsepower supercharged engine. The X23 blends the agility of the X22 with the spacious interior of the X24, maintaining the iconic transom loungers and introducing enhanced ergonomics and premium materials.

04/14/2026, 11:00 AMGlobeNewswire

MasterCraft Names Yellow Sun Marine as Exclusive, Authorized Dealer in Turks & Caicos; Wake to Wake Charter Transitions to an All-MasterCraft Fleet

MasterCraft Boat Company announced a strategic partnership with Yellow Sun Marine, designating it as an authorized MasterCraft dealership in Turks & Caicos. The partnership includes sales, service, on-water demos, and vessel management. Sister company Wake to Wake is transitioning its charter fleet exclusively to MasterCraft towboats, offering wakeboarding, wakesurfing, and scenic cruising experiences.

03/04/2026, 11:00 AMGlobeNewswire

MasterCraft’s “Let Her Rip” Campaign Returns in 2026 for its Sixth Year, Continuing its Mission to Empower Women and Girls on the Water

MasterCraft Boat Company announced the return of its 'Let Her Rip' initiative for 2026, marking the sixth year of the female-focused on-water clinic series. The program will feature six stops across the country, including three new markets (Pueblo CO, Little Rock AR, Raleigh NC, and Coeur d'Alene ID), and is supported by Progressive Insurance and powered by Chevrolet Silverado 2500HD trucks. The clinics will be led by elite female athletes and will introduce new hands-on training for boat launching and trailer handling.

03/03/2026, 11:00 AMGlobeNewswire

Halper Sadeh LLC is Investigating Whether MCFT, SKYT, MPX, STKL are Obtaining Fair Deals for their Shareholders

Halper Sadeh LLC, an investor rights law firm, is investigating four companies for potential violations of federal securities laws and breaches of fiduciary duties. The investigations concern MasterCraft Boat Holdings' merger with Marine Products Corporation, SkyWater Technology's sale to IonQ, Marine Products' sale to MasterCraft, and SunOpta's sale to Refresco. The firm is seeking increased consideration, additional disclosures, and other relief on behalf of shareholders.

02/12/2026, 2:40 PMGlobeNewswire

SHAREHOLDER ALERT: The M&A Class Action Firm Is Investigating The Merger--MCFT, STKL, MPX, and SKYT

Monteverde & Associates PC, a class action law firm, is investigating four merger and acquisition transactions: MasterCraft Boat Holdings' merger with Marine Products Corporation, SunOpta's sale to Pegasus BidCo B.V., Marine Products' sale to MasterCraft, and SkyWater Technology's sale to IonQ. The firm is seeking shareholders who have concerns about these proposed transactions.

02/12/2026, 1:37 PMBenzinga

MasterCraft Boat Holdings, Inc. and Marine Products Corporation to Combine, Creating a Diversified Portfolio of Proven Recreational Marine Brands

MasterCraft Boat Holdings has agreed to acquire Marine Products Corporation in a cash and stock transaction valued at approximately $232.2 million. The combined company will operate five brands (MasterCraft, Crest, Balise, Chaparral, and Robalo) across multiple boat categories, with expected pro forma net sales of $560 million and adjusted EBITDA of $64 million. The transaction is expected to be accretive to adjusted EPS in Fiscal 2027 and close in Q2 2026.

02/05/2026, 6:45 AMBenzinga

MasterCraft Launches All-New X22, Continuing to Set the Standard in the Premium Towboat Space

MasterCraft Boat Company unveiled the fully redesigned X22, a 22-foot premium towboat featuring enhanced performance capabilities, innovative design, and advanced technology. The boat includes the SurfStar system with 3,800 pounds of ballast, dual-display helm layout, optional supercharged 6.2L engine producing 630 horsepower, and premium interior amenities. The X22 will debut at the Atlanta Boat Show on January 9, 2026.

01/08/2026, 10:00 AMGlobeNewswire

Crest and Balise Appoint Mike Mercer Vice President of Sales & Marketing

MasterCraft Boat Holdings subsidiary brands Crest and Balise Pontoons have appointed Mike Mercer as Vice President of Sales & Marketing, leveraging his three decades of marine industry experience to drive dealer engagement and brand growth.

12/17/2025, 3:27 PMGlobeNewswire

MasterCraft’s 2026 Lineup Debuts All-New X24 – Offering More Power, Unrivaled Precision, and a Commanding Presence

MasterCraft introduces its 2026 boat lineup featuring an all-new X24 model with enhanced performance, smart technology, and innovative features like a new SoundStage audio system and stern thruster.

10/01/2025, 11:00 AMGlobeNewswire

MasterCraft Boat Company Expands Dealership Network, Partners with Hagadone Marine Center in Idaho

MasterCraft Boat Company announced a new partnership with Hagadone Marine Center, a luxury dealership on Lake Coeur d'Alene, to strengthen its presence in the Inland Northwest boating market.

07/29/2025, 11:00 AMGlobeNewswire

Nation’s Fastest-Growing Boating Market Welcomes Premier Dealer, Bringing MasterCraft’s Industry-Leading Performance, Innovative Technology and Elite Service to Houston Boaters

MasterCraft Boat Company announced Rinker's Boat World as its newest authorized dealer in Houston, Texas, expanding its dealer network in a high-demand boating market and providing local customers access to premium towboats and superior service.

07/08/2025, 11:00 AMGlobeNewswire

Peers

Statistics

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Day Range
$22.94
$23.49
$23.11
1-Year Range
$17.21
$27.38
$23.11
Latest Close$23.11
Change
-$0.18 (-0.78%)
Volume113,508
Market Cap$559.8M
Shares Outstanding24.2M
P/E (TTM)33.83
Diluted EPS (TTM)$0.68
Enterprise Value$484.4M

Information as of 06/22/2026

Company Profile

MASTERCRAFT BOAT HOLDINGS INC
MASTERCRAFT BOAT HOLDINGS INC
https://www.mastercraft.com
$559.8M
Market Cap
$11.1M
Net Income
Sector: Consumer Cyclical
Industry: Recreational Vehicles
100 Cherokee Cove Drive, Vonore, TN, United States, 37885
423 884 2221

MasterCraft Boat Holdings, Inc., through its subsidiaries, designs, manufactures, and markets recreational powerboats. It operates in two segments, MasterCraft and Pontoon. The MasterCraft segment produces premium recreational performance sport boats primarily used for water skiing, wakeboarding, wake surfing, and general recreational boating. The Pontoon segment provides pontoon boats for use in general recreational boating. The company also offers ski/wake and outboard boats, as well as various accessories, including trailers and aftermarket parts. It sells its boats under the MasterCraft, Crest, and Balise brands through a network of independent dealers in the United States and internationally. The company was formerly known as MCBC Holdings, Inc. and changed its name to MasterCraft Boat Holdings, Inc. in November 2018. MasterCraft Boat Holdings, Inc. was founded in 1968 and is headquartered in Vonore, Tennessee.

Key Executives

  • Bradley Nelson
  • Jim Brown
  • Charlene Hampton
  • W. Scott Kent
  • Mike O'Connell

Current Ownership Distribution

  • Institutions295.2M (78.93%)
  • Mutual Funds70.1M (18.74%)
  • Insiders8.7M (2.34%)
  • Other0 (0.00%)