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- $559.8MMarket Cap
- 26.70%1-Year Change
- Recreational VehiclesIndustry
MSTRCRFT BT HLDG (MCFT)
Key Performance
More- Earnings Score: 41
- Momentum Score: 31
- True Yield: N/A
- Financial Health Score: 91
Latest Research & News
MasterCraft Boat Holdings completed its acquisition of Marine Products Corporation on May 15, 2026. Marine Products shareholders received $2.43 per share in cash and 0.232 shares of MasterCraft common stock. The combined company now operates five brands—MasterCraft, Crest, Balise, Chaparral, and Robalo—with enhanced scale, complementary dealer networks, and strengthened innovation capabilities.
05/15/2026, 8:54 AM • Benzinga
Gerlach Appointed to Lead MasterCraft Boat Holdings Pontoon Segment
MasterCraft Boat Holdings announced the appointment of Charles 'Chip' Gerlach as General Manager of its pontoon segment, leading both Crest and Balise brands. Gerlach will focus on product innovation, dealer partnerships, and operational performance. The previous General Manager, Mike O'Connell, transitions to Senior Vice President of Operational Excellence across the broader portfolio.
05/06/2026, 11:00 AM • GlobeNewswire
MasterCraft Boat Company announced the return of a completely redesigned X23 23-foot towboat after eight years of consumer demand. The new model combines performance, comfort, and advanced technology, featuring an evolved hull, 3,800-pound ballast system, dual panoramic digital displays, and optional 630-horsepower supercharged engine. The X23 blends the agility of the X22 with the spacious interior of the X24, maintaining the iconic transom loungers and introducing enhanced ergonomics and premium materials.
04/14/2026, 11:00 AM • GlobeNewswire
MasterCraft Boat Company announced a strategic partnership with Yellow Sun Marine, designating it as an authorized MasterCraft dealership in Turks & Caicos. The partnership includes sales, service, on-water demos, and vessel management. Sister company Wake to Wake is transitioning its charter fleet exclusively to MasterCraft towboats, offering wakeboarding, wakesurfing, and scenic cruising experiences.
03/04/2026, 11:00 AM • GlobeNewswire
MasterCraft Boat Company announced the return of its 'Let Her Rip' initiative for 2026, marking the sixth year of the female-focused on-water clinic series. The program will feature six stops across the country, including three new markets (Pueblo CO, Little Rock AR, Raleigh NC, and Coeur d'Alene ID), and is supported by Progressive Insurance and powered by Chevrolet Silverado 2500HD trucks. The clinics will be led by elite female athletes and will introduce new hands-on training for boat launching and trailer handling.
03/03/2026, 11:00 AM • GlobeNewswire
Halper Sadeh LLC, an investor rights law firm, is investigating four companies for potential violations of federal securities laws and breaches of fiduciary duties. The investigations concern MasterCraft Boat Holdings' merger with Marine Products Corporation, SkyWater Technology's sale to IonQ, Marine Products' sale to MasterCraft, and SunOpta's sale to Refresco. The firm is seeking increased consideration, additional disclosures, and other relief on behalf of shareholders.
02/12/2026, 2:40 PM • GlobeNewswire
SHAREHOLDER ALERT: The M&A Class Action Firm Is Investigating The Merger--MCFT, STKL, MPX, and SKYT
Monteverde & Associates PC, a class action law firm, is investigating four merger and acquisition transactions: MasterCraft Boat Holdings' merger with Marine Products Corporation, SunOpta's sale to Pegasus BidCo B.V., Marine Products' sale to MasterCraft, and SkyWater Technology's sale to IonQ. The firm is seeking shareholders who have concerns about these proposed transactions.
02/12/2026, 1:37 PM • Benzinga
MasterCraft Boat Holdings has agreed to acquire Marine Products Corporation in a cash and stock transaction valued at approximately $232.2 million. The combined company will operate five brands (MasterCraft, Crest, Balise, Chaparral, and Robalo) across multiple boat categories, with expected pro forma net sales of $560 million and adjusted EBITDA of $64 million. The transaction is expected to be accretive to adjusted EPS in Fiscal 2027 and close in Q2 2026.
02/05/2026, 6:45 AM • Benzinga
MasterCraft Launches All-New X22, Continuing to Set the Standard in the Premium Towboat Space
MasterCraft Boat Company unveiled the fully redesigned X22, a 22-foot premium towboat featuring enhanced performance capabilities, innovative design, and advanced technology. The boat includes the SurfStar system with 3,800 pounds of ballast, dual-display helm layout, optional supercharged 6.2L engine producing 630 horsepower, and premium interior amenities. The X22 will debut at the Atlanta Boat Show on January 9, 2026.
01/08/2026, 10:00 AM • GlobeNewswire
Crest and Balise Appoint Mike Mercer Vice President of Sales & Marketing
MasterCraft Boat Holdings subsidiary brands Crest and Balise Pontoons have appointed Mike Mercer as Vice President of Sales & Marketing, leveraging his three decades of marine industry experience to drive dealer engagement and brand growth.
12/17/2025, 3:27 PM • GlobeNewswire
MasterCraft introduces its 2026 boat lineup featuring an all-new X24 model with enhanced performance, smart technology, and innovative features like a new SoundStage audio system and stern thruster.
10/01/2025, 11:00 AM • GlobeNewswire
MasterCraft Boat Company Expands Dealership Network, Partners with Hagadone Marine Center in Idaho
MasterCraft Boat Company announced a new partnership with Hagadone Marine Center, a luxury dealership on Lake Coeur d'Alene, to strengthen its presence in the Inland Northwest boating market.
07/29/2025, 11:00 AM • GlobeNewswire
MasterCraft Boat Company announced Rinker's Boat World as its newest authorized dealer in Houston, Texas, expanding its dealer network in a high-demand boating market and providing local customers access to premium towboats and superior service.
07/08/2025, 11:00 AM • GlobeNewswire
Peers
Statistics
MoreInformation as of 06/22/2026
Company Profile
MasterCraft Boat Holdings, Inc., through its subsidiaries, designs, manufactures, and markets recreational powerboats. It operates in two segments, MasterCraft and Pontoon. The MasterCraft segment produces premium recreational performance sport boats primarily used for water skiing, wakeboarding, wake surfing, and general recreational boating. The Pontoon segment provides pontoon boats for use in general recreational boating. The company also offers ski/wake and outboard boats, as well as various accessories, including trailers and aftermarket parts. It sells its boats under the MasterCraft, Crest, and Balise brands through a network of independent dealers in the United States and internationally. The company was formerly known as MCBC Holdings, Inc. and changed its name to MasterCraft Boat Holdings, Inc. in November 2018. MasterCraft Boat Holdings, Inc. was founded in 1968 and is headquartered in Vonore, Tennessee.
Key Executives
- Bradley Nelson
- Jim Brown
- Charlene Hampton
- W. Scott Kent
- Mike O'Connell
Current Ownership Distribution
- Institutions295.2M (78.93%)
- Mutual Funds70.1M (18.74%)
- Insiders8.7M (2.34%)
- Other0 (0.00%)