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- $3.2BMarket Cap
- -57.86%1-Year Change
- LeisureIndustry
Planet Fitness-A (PLNT)
Key Performance
More- Earnings Score: 50
- Momentum Score: 29
- True Yield: N/A
- Financial Health Score: 1
Latest Research & News
Grabar Law Office announced investigations into potential breaches of fiduciary duties by officers and directors at Doximity, GoDaddy, Planet Fitness, and PROCEPT BioRobotics. The investigations follow federal securities class action filings alleging misleading statements regarding business metrics, pricing strategies, and financial guidance. Long-term shareholders meeting specific holding periods are eligible to seek corporate reforms and potential compensation at no cost.
09/24/2026, 9:36 AM • GlobeNewswire
A class action lawsuit has been filed against Planet Fitness, Inc. alleging that company executives made materially false and misleading statements regarding marketing effectiveness, member growth, and financial guidance during the period from November 6, 2025 to May 6, 2026. The complaint claims Planet Fitness' updated marketing strategy failed to resonate with its target demographic and that the company would need to restructure its approach and abandon planned price increases.
09/13/2026, 12:00 PM • GlobeNewswire
A securities class action lawsuit has been filed against Planet Fitness, Inc. alleging that the company made materially false and misleading statements regarding customer acquisition and marketing metrics. The lawsuit claims Planet Fitness' updated marketing strategy failed to resonate with its target demographic, resulting in significant headwinds in net member joins and rendering fiscal 2026 guidance unachievable. Investors with losses exceeding $100,000 are encouraged to secure counsel before the September 14, 2026 lead plaintiff deadline.
09/13/2026, 10:29 AM • GlobeNewswire
Rosen Law Firm reminds Planet Fitness, Inc. investors who purchased stock between November 6, 2025 and May 6, 2026 of the September 14, 2026 deadline to become lead plaintiffs in a securities class action lawsuit. The lawsuit alleges that Planet Fitness made false statements about customer acquisition and marketing metrics, with updated marketing messages failing to resonate with target customers and resulting in lower-than-expected member additions and inability to meet financial guidance.
09/13/2026, 10:29 AM • GlobeNewswire
Rosen Law Firm is notifying investors about multiple securities class action lawsuits. The primary case involves Capricor Therapeutics, which allegedly made false statements about its Deramiocel cell therapy by failing to disclose changes to statistical analysis plans and lack of FDA agreement before resubmitting its Biologics License Application. The lead plaintiff deadline is September 28, 2026. Additional lawsuits involve Innventure, Inc. and Planet Fitness, Inc.
09/13/2026, 10:20 AM • GlobeNewswire
Rosen Law Firm is investigating potential breaches of fiduciary duties by directors and officers of BellRing Brands, Inc. The firm is encouraging shareholders to contact them regarding their rights. Similar investigations are underway for Innventure, Inc. and Planet Fitness, Inc., with urgent deadlines for investors to secure counsel.
09/13/2026, 10:12 AM • GlobeNewswire
A securities class action lawsuit has been filed against Planet Fitness, Inc. for allegedly making materially false and misleading statements about customer acquisition and marketing metrics during the Class Period (November 6, 2025 - May 6, 2026). The company's updated marketing strategy failed to resonate with its target demographic, resulting in significant headwinds in net member joins and rendering fiscal 2026 guidance unachievable. Investors with losses exceeding $100K are encouraged to secure counsel before the September 14, 2026 lead plaintiff deadline.
09/07/2026, 11:02 PM • GlobeNewswire
A securities class action lawsuit has been filed against Planet Fitness, Inc. for allegedly making materially false and misleading statements about customer acquisition and marketing metrics during the Class Period (November 6, 2025 - May 6, 2026). The lawsuit claims Planet Fitness' updated marketing strategy failed to resonate with its target demographic, resulting in significant headwinds in net member joins and rendering fiscal 2026 guidance unachievable. Investors with losses exceeding $100K are encouraged to secure counsel before the September 14, 2026 lead plaintiff deadline.
09/04/2026, 4:42 PM • GlobeNewswire
A class action lawsuit has been filed against Planet Fitness, Inc. alleging that the company made materially false and misleading statements regarding its marketing strategy effectiveness, member growth projections, and financial guidance during the period from November 6, 2025 to May 6, 2026. The complaint claims Planet Fitness' updated marketing failed to resonate with its target demographic and that the company would need to restructure its strategy and abandon planned price increases.
09/02/2026, 12:00 PM • GlobeNewswire
A securities class action lawsuit has been filed against Planet Fitness, Inc. (PLNT) for allegedly making false statements about customer acquisition metrics and marketing performance. The company's updated marketing messages reportedly failed to resonate with its target demographic, leading to significant headwinds in net member additions during peak enrollment periods in Q1 2026. This resulted in unachievable prior guidance and long-term financial targets. Investors who purchased PLNT common stock between November 6, 2025 and May 6, 2026 may be eligible for compensation, with a September 14, 2026 deadline to join the class action.
09/01/2026, 7:54 PM • GlobeNewswire
A securities class action lawsuit has been filed against Planet Fitness, Inc. for allegedly making false statements about customer acquisition and marketing metrics. The company's updated marketing strategy failed to resonate with its target demographic, resulting in significant headwinds in net member joins and making previously issued fiscal 2026 guidance unachievable. Investors with losses exceeding $100,000 are encouraged to join the class action before the September 14, 2026 deadline.
09/01/2026, 7:54 PM • GlobeNewswire
Holzer & Holzer, LLC announced lead plaintiff deadlines for shareholder class action lawsuits against three companies. Photronics (PLAB) faces allegations of false statements regarding its product pipeline and demand stability (deadline: September 4, 2026). Planet Fitness (PLNT) is accused of misrepresenting its Black Card price increase rollout and membership growth (deadline: September 14, 2026). Microvast (MVST) allegedly made false statements about gross margin targets and inventory management (deadline: September 21, 2026). Investors who suffered losses during the alleged fraud periods are encouraged to seek lead plaintiff status.
08/31/2026, 7:00 AM • GlobeNewswire
A class action lawsuit has been filed against Planet Fitness, Inc. alleging that company executives made materially false and misleading statements regarding marketing effectiveness, member growth, and financial guidance during the period from November 6, 2025 to May 6, 2026. The complaint claims Planet Fitness' updated marketing strategy failed to resonate with its target demographic and that the company would need to restructure its approach and abandon planned price increases, rendering previous financial projections unattainable.
08/30/2026, 12:00 PM • GlobeNewswire
A securities class action lawsuit has been filed against Planet Fitness, Inc. for allegedly making materially false and misleading statements about customer acquisition and marketing metrics. The company's updated marketing strategy failed to resonate with its target demographic, resulting in significant headwinds in net member joins and rendering fiscal 2026 guidance unachievable. The lead plaintiff deadline is September 14, 2026.
08/29/2026, 2:19 PM • GlobeNewswire
Planet Fitness faces a class action securities fraud lawsuit after the company slashed same-store sales growth guidance from 4-5% to 1% and withdrew its three-year growth plan in May 2026. The disclosure revealed that an over-pivoted marketing campaign failed to resonate with core customers and the company paused its Black Card price increase rollout. The stock fell 31.2% on the news. Investors who purchased PLNT securities between November 6, 2025 and May 6, 2026 have until September 14, 2026 to file a lead plaintiff motion.
08/27/2026, 5:30 PM • GlobeNewswire
Peers
Statistics
MoreInformation as of 10/02/2026
Company Profile
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment. The Franchise segment includes operations related to the franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with corporate-owned clubs in the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs; and the sale of fitness equipment to franchisee-owned clubs in the United States, Canada, and Mexico. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.
Key Executives
- Colleen Keating
- William Bode
- Brian Povinelli
- Jennifer Simmons
- Sarah E. Powell
Current Ownership Distribution
- Mutual Funds3.0B (62.01%)
- Institutions1.8B (36.96%)
- Insiders49.2M (1.03%)
- Other0 (0.00%)