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- $3.8BMarket Cap
- -50.13%1-Year Change
- LeisureIndustry
Planet Fitness-A (PLNT)
Key Performance
More- Earnings Score: 49
- Momentum Score: 30
- True Yield: N/A
- Financial Health Score: 3
Latest Research & News
A securities class action lawsuit has been filed against Planet Fitness, Inc. for allegedly making materially false and misleading statements about customer acquisition and marketing metrics during the Class Period (November 6, 2025 - May 6, 2026). The company's updated marketing strategy failed to resonate with its target demographic, resulting in significant headwinds in net member joins and rendering fiscal 2026 guidance unachievable. Investors with losses exceeding $100K are encouraged to secure counsel before the September 14, 2026 lead plaintiff deadline.
09/07/2026, 11:02 PM • GlobeNewswire
A securities class action lawsuit has been filed against Planet Fitness, Inc. for allegedly making materially false and misleading statements about customer acquisition and marketing metrics during the Class Period (November 6, 2025 - May 6, 2026). The lawsuit claims Planet Fitness' updated marketing strategy failed to resonate with its target demographic, resulting in significant headwinds in net member joins and rendering fiscal 2026 guidance unachievable. Investors with losses exceeding $100K are encouraged to secure counsel before the September 14, 2026 lead plaintiff deadline.
09/04/2026, 4:42 PM • GlobeNewswire
A class action lawsuit has been filed against Planet Fitness, Inc. alleging that the company made materially false and misleading statements regarding its marketing strategy effectiveness, member growth projections, and financial guidance during the period from November 6, 2025 to May 6, 2026. The complaint claims Planet Fitness' updated marketing failed to resonate with its target demographic and that the company would need to restructure its strategy and abandon planned price increases.
09/02/2026, 12:00 PM • GlobeNewswire
A securities class action lawsuit has been filed against Planet Fitness, Inc. (PLNT) for allegedly making false statements about customer acquisition metrics and marketing performance. The company's updated marketing messages reportedly failed to resonate with its target demographic, leading to significant headwinds in net member additions during peak enrollment periods in Q1 2026. This resulted in unachievable prior guidance and long-term financial targets. Investors who purchased PLNT common stock between November 6, 2025 and May 6, 2026 may be eligible for compensation, with a September 14, 2026 deadline to join the class action.
09/01/2026, 7:54 PM • GlobeNewswire
A securities class action lawsuit has been filed against Planet Fitness, Inc. for allegedly making false statements about customer acquisition and marketing metrics. The company's updated marketing strategy failed to resonate with its target demographic, resulting in significant headwinds in net member joins and making previously issued fiscal 2026 guidance unachievable. Investors with losses exceeding $100,000 are encouraged to join the class action before the September 14, 2026 deadline.
09/01/2026, 7:54 PM • GlobeNewswire
Holzer & Holzer, LLC announced lead plaintiff deadlines for shareholder class action lawsuits against three companies. Photronics (PLAB) faces allegations of false statements regarding its product pipeline and demand stability (deadline: September 4, 2026). Planet Fitness (PLNT) is accused of misrepresenting its Black Card price increase rollout and membership growth (deadline: September 14, 2026). Microvast (MVST) allegedly made false statements about gross margin targets and inventory management (deadline: September 21, 2026). Investors who suffered losses during the alleged fraud periods are encouraged to seek lead plaintiff status.
08/31/2026, 7:00 AM • GlobeNewswire
A class action lawsuit has been filed against Planet Fitness, Inc. alleging that company executives made materially false and misleading statements regarding marketing effectiveness, member growth, and financial guidance during the period from November 6, 2025 to May 6, 2026. The complaint claims Planet Fitness' updated marketing strategy failed to resonate with its target demographic and that the company would need to restructure its approach and abandon planned price increases, rendering previous financial projections unattainable.
08/30/2026, 12:00 PM • GlobeNewswire
A securities class action lawsuit has been filed against Planet Fitness, Inc. for allegedly making materially false and misleading statements about customer acquisition and marketing metrics. The company's updated marketing strategy failed to resonate with its target demographic, resulting in significant headwinds in net member joins and rendering fiscal 2026 guidance unachievable. The lead plaintiff deadline is September 14, 2026.
08/29/2026, 2:19 PM • GlobeNewswire
Planet Fitness faces a class action securities fraud lawsuit after the company slashed same-store sales growth guidance from 4-5% to 1% and withdrew its three-year growth plan in May 2026. The disclosure revealed that an over-pivoted marketing campaign failed to resonate with core customers and the company paused its Black Card price increase rollout. The stock fell 31.2% on the news. Investors who purchased PLNT securities between November 6, 2025 and May 6, 2026 have until September 14, 2026 to file a lead plaintiff motion.
08/27/2026, 5:30 PM • GlobeNewswire
PLNT Investors Have Opportunity to Lead Planet Fitness, Inc. Securities Fraud Lawsuit with SBS Law
Schall, Brown & Schwartz LLP announced a class action lawsuit against Planet Fitness, Inc. (NYSE: PLNT) for securities violations. The lawsuit alleges the company made false and misleading statements regarding a failed national price increase on its Black Card, overstated growth outlook, and exaggerated its ability to drive new member joins. The class period spans November 6, 2025 to May 6, 2026, with a deadline of September 14, 2026 for shareholders to participate.
08/27/2026, 9:50 AM • GlobeNewswire
Rosen Law Firm announces a securities class action lawsuit against Planet Fitness, Inc. for allegedly making false statements about customer acquisition and marketing metrics. The firm claims Planet Fitness' updated marketing strategy failed to resonate with its target demographic, resulting in significant headwinds in net member joins and rendering fiscal 2026 guidance unachievable. Investors with losses exceeding $100K are encouraged to join the class action before the September 14, 2026 lead plaintiff deadline.
08/26/2026, 8:22 PM • GlobeNewswire
A class action lawsuit has been filed against Planet Fitness for allegedly making false statements about its Black Card price increase rollout, membership growth projections, and marketing effectiveness. The company cut 2026 revenue guidance from 9% to 7% and paused its Black Card price increase on May 7, 2026, causing the stock to plummet 31% in a single day. Investors who purchased shares between November 6, 2025, and May 6, 2026, have until September 14, 2026, to apply as lead plaintiff.
08/26/2026, 3:56 PM • GlobeNewswire
Pomerantz Law Firm has filed class action lawsuits against Planet Fitness, Rackspace Technology, and The Chemours Company, alleging securities fraud and unlawful business practices. Planet Fitness saw a significant stock price decline of 31.19% on May 7, 2026, following disappointing Q1 2026 results and reduced full-year guidance. Investors have until September 14, 2026, to join the class action.
08/25/2026, 5:47 PM • GlobeNewswire
Rosen Law Firm has filed securities class action lawsuits against Blaize Holdings, Inc., Datavault AI Inc., and Planet Fitness, Inc. on behalf of investors who purchased securities during specified periods. The lawsuits allege false statements, misleading disclosures, and improper revenue recognition. Investors have until October 5, 2026 to move the court if they wish to serve as lead plaintiff.
08/08/2026, 7:17 PM • GlobeNewswire
Rosen Law Firm has filed class action lawsuits against Datavault AI Inc. (DVLT), Planet Fitness, Inc. (PLNT), and Erasca, Inc. (ERAS) on behalf of investors who purchased securities during specified periods. The lawsuits allege materially false and misleading statements, including overstated partnerships, inflated trading volumes, and undisclosed connections to convicted felons. Investors have until October 5, 2026 to move the court to serve as lead plaintiff.
08/08/2026, 6:34 PM • GlobeNewswire
Peers
Statistics
MoreInformation as of 09/11/2026
Company Profile
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment. The Franchise segment includes operations related to the franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with corporate-owned clubs in the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs; and the sale of fitness equipment to franchisee-owned clubs in the United States, Canada, and Mexico. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.
Key Executives
- Colleen Keating
- William Bode
- Brian Povinelli
- Jennifer Simmons
- McCall Gosselin
Current Ownership Distribution
- Mutual Funds2.9B (61.25%)
- Institutions1.8B (37.69%)
- Insiders49.2M (1.05%)
- Other0 (0.00%)