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PURPLE INNOVATIN (PRPL)
NASDAQ
$0.42+$0.01 (+2.66%)
Price as of Jun 23, 2026 4:10 PM EDT- $44.6MMarket Cap
- -46.04%1-Year Change
- Furnishings, Fixtures & AppliancesIndustry
PURPLE INNOVATIN (PRPL)
$0.42+$0.01 (+2.66%)
Top Holders
Institutional
Mutual Funds
Holder | Ownership %
| Shares Held | Change (Shares, %) | Report Date |
|---|---|---|---|---|
COLISEUM CAPITAL MANAGEMENT, LLC | 43.06% | 46.9M | 0 (0.00%) | Mar 31, 2026 |
WASATCH ADVISORS LP | 4.66% | 5.1M | -45,241 (-0.89%) | Mar 31, 2026 |
BLACKROCK FUNDING, INC. /DE | 3.91% | 4.3M | +36,519 (+0.86%) | Dec 31, 2024 |
BLACKROCK INC. | 3.69% | 4.0M | +32,839 (+0.82%) | Jun 30, 2024 |
VANGUARD GROUP INC | 2.38% | 2.6M | 0 (0.00%) | Dec 31, 2025 |
N/A | 2.07% | 2.3M | +2.3M (+100.00%) | Mar 31, 2026 |
CAPITAL RESEARCH GLOBAL INVESTORS | 1.79% | 1.9M | -2.2M (-115.14%) | Dec 31, 2021 |
Holder | Ownership %
| Shares Held | Change (Shares, %) | Report Date |
|---|---|---|---|---|
JANUS INVESTMENT FUND | 4.84% | 5.3M | 0 (0.00%) | Mar 31, 2026 |
WASATCH FUNDS TRUST | 4.62% | 5.0M | -44,724 (-0.89%) | Mar 31, 2026 |
VANGUARD INDEX FUNDS | 2.03% | 2.2M | 0 (0.00%) | Mar 31, 2026 |
FIDELITY SECURITIES FUND | 1.91% | 2.1M | 0 (0.00%) | Jan 31, 2026 |
VANGUARD EXPLORER FUND | 1.85% | 2.0M | 0 (0.00%) | Jan 31, 2026 |
FIDELITY ADVISOR SERIES I | 1.81% | 2.0M | 0 (0.00%) | Jan 31, 2026 |
SMALLCAP WORLD FUND INC | 1.79% | 1.9M | 0 (0.00%) | Mar 31, 2026 |
Current Ownership Distribution
- Institutions1.5B (76.76%)
- Mutual Funds378.4M (19.50%)
- Insiders72.4M (3.73%)
- Other0 (0.00%)
Insider Transactions
- 3.73% (72.4M)Current InsiderOwnership (%, shares)
- 0Number of InsiderBuying (last 12 months)
- $0.00Amount of InsiderBuying (last 12 months)
- 0Number of InsiderSelling (last 12 months)
- $0.00Amount of InsiderSelling (last 12 months)
Insider Name & Title | Type | Date
| Transaction Value | Shares | Share Price | Shares After Transactions |
|---|---|---|---|---|---|---|
HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | Exempt | Mar 31, 2026 | $0.00 | 16,881 | $0.00 | 16,881 |
Ulrich George Turner Principal Accounting Officer | Exempt | Mar 31, 2026 | $0.00 | 6,576 | $0.00 | 6,576 |
HAYNOR ERIC SCOTT Chief Operating Officer | Exempt | Mar 31, 2026 | $0.00 | 21,101 | $0.00 | 21,101 |
KERBY JEFFERY SCOTT Chief of Owned Retail | Exempt | Mar 31, 2026 | $0.00 | 13,585 | $0.00 | 13,585 |
HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | Exempt | Mar 31, 2026 | $0.00 | 16,881 | $0.00 | 96,947 |
Ulrich George Turner Principal Accounting Officer | Exempt | Mar 31, 2026 | $0.00 | 6,576 | $0.00 | 41,007 |
HAYNOR ERIC SCOTT Chief Operating Officer | Exempt | Mar 31, 2026 | $0.00 | 21,101 | $0.00 | 260,805 |
DeMartini Robert Chief Executive Officer | Exempt | Mar 31, 2026 | $0.00 | 80,386 | $0.00 | 80,385 |
Vogensen Todd E. Chief Financial Officer | Exempt | Mar 31, 2026 | $0.00 | 24,116 | $0.00 | 24,115 |
KERBY JEFFERY SCOTT Chief of Owned Retail | Exempt | Mar 31, 2026 | $0.00 | 13,585 | $0.00 | 80,563 |
Vogensen Todd E. Chief Financial Officer | Exempt | Mar 31, 2026 | $0.00 | 24,116 | $0.00 | 102,511 |
DeMartini Robert Chief Executive Officer | Exempt | Mar 31, 2026 | $0.00 | 80,386 | $0.00 | 1.0M |
Vogensen Todd E. Chief Financial Officer | In Kind | Mar 31, 2026 | $4,680.63 | 7,079 | $0.66 | 95,432 |
KERBY JEFFERY SCOTT Chief of Owned Retail | In Kind | Mar 31, 2026 | $2,591.90 | 3,920 | $0.66 | 76,643 |
DeMartini Robert Chief Executive Officer | In Kind | Mar 31, 2026 | $15,334.55 | 23,192 | $0.66 | 976,928 |
KERBY JEFFERY SCOTT Chief of Owned Retail | Exempt | Mar 15, 2026 | $0.00 | 9,186 | $0.00 | 0 |
HAYNOR ERIC SCOTT Chief Operating Officer | Exempt | Mar 15, 2026 | $0.00 | 14,097 | $0.00 | 0 |
DeMartini Robert Chief Executive Officer | Exempt | Mar 15, 2026 | $0.00 | 56,529 | $0.00 | 0 |
HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | Exempt | Mar 15, 2026 | $0.00 | 11,235 | $0.00 | 0 |
KERBY JEFFERY SCOTT Chief of Owned Retail | Return | Mar 15, 2026 | $0.00 | 51,178 | $0.00 | 0 |
Ulrich George Turner Principal Accounting Officer | Exempt | Mar 15, 2026 | $0.00 | 6,292 | $0.00 | 0 |
DeMartini Robert Chief Executive Officer | Exempt | Mar 15, 2026 | $0.00 | 314,943 | $0.00 | 0 |
HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | Exempt | Mar 15, 2026 | $0.00 | 62,595 | $0.00 | 0 |
KERBY JEFFERY SCOTT Chief of Owned Retail | Exempt | Mar 15, 2026 | $0.00 | 9,186 | $0.00 | 69,629 |
HAYNOR ERIC SCOTT Chief Operating Officer | Return | Mar 15, 2026 | $0.00 | 78,539 | $0.00 | 0 |
DeMartini Robert Chief Executive Officer | Exempt | Mar 15, 2026 | $0.00 | 56,529 | $0.00 | 936,043 |
HUTCHINGS JEFFREY LAYNE Chief Innovation Officer | Exempt | Mar 15, 2026 | $0.00 | 11,235 | $0.00 | 80,066 |
KERBY JEFFERY SCOTT Chief of Owned Retail | In Kind | Mar 15, 2026 | $1,871.87 | 2,651 | $0.71 | 66,978 |
Ulrich George Turner Principal Accounting Officer | Return | Mar 15, 2026 | $0.00 | 18,875 | $0.00 | 0 |
DeMartini Robert Chief Executive Officer | In Kind | Mar 15, 2026 | $11,515.78 | 16,309 | $0.71 | 919,734 |