Breckenridge Distillery Launches Breck Vodka Seltzer, a Crisp New Ready-to-Drink Line Born in the Rockies

Breckenridge Distillery, a subsidiary of Tilray Brands, announced the launch of Breck Vodka Seltzer, a new ready-to-drink product line available in four flavors (lime, grapefruit, peach, and tropical) at 5% ABV. The product is currently available in Colorado retailers with national expansion planned for Fall 2026, priced at $11-13.99 for 4-packs and $18.99-19.99 for 8-pack variety formats.

07/09/2026, 1:00 PM • GlobeNewswire

Should You Buy Tilray Stock Before July 15?

On July 15, the DEA will conclude its hearing on rescheduling cannabis from Schedule I to Schedule III. While Tilray doesn't directly operate U.S. cannabis businesses and won't immediately benefit from tax relief, the company is well-positioned for long-term cannabis reform with its diversified international medical cannabis business, craft beverages, and wellness products. With $630M in revenue and $265M in cash, investors should focus on multi-year reform prospects rather than short-term headline reactions.

07/07/2026, 4:15 PM • The Motley Fool

Is Tilray a Textbook Value Trap -- or the Most Undervalued Cannabis Stock on the Market?

Tilray Brands has lost over 90% of its value in five years and remains unprofitable despite diversifying into craft brewing, hemp wellness, and pharmaceuticals. While recent U.S. cannabis reclassification to Schedule III could create medical research opportunities, the company faces significant headwinds including weak financial results, stringent regulations, and intense competition. The analyst recommends Green Thumb Industries as a better cannabis investment alternative.

07/02/2026, 8:30 PM • The Motley Fool

Breckenridge Distillery Earns Double Gold for Rum Cask Finish at New York International Spirits Competition

Breckenridge Distillery, a subsidiary of Tilray Brands, won Double Gold and a 96-point score for its Rum Cask Finish whiskey at the New York International Spirits Competition. The distillery was also named Colorado Distillery of the Year for the sixth consecutive time and earned seven gold-or-better medals across its product portfolio.

06/30/2026, 2:00 PM • GlobeNewswire

BrewDog and Tilray Beer Add Canada to The World's Biggest Bar Tab as Canada Advances to the Next Round

BrewDog and Tilray Brands announced an expansion of their £1 million bar tab promotion to include Canada after the country advanced in the 2026 international men's football tournament. If Canada, England, or the United States reaches the final, fans wearing eligible team jerseys can claim up to two free pints per person at participating BrewDog pubs and Tilray-owned brewpubs on a first-come, first-served basis starting July 20.

06/29/2026, 1:43 PM • GlobeNewswire

Breckenridge Distillery Rum Cask Finish Awarded Highest Honor at San Francisco World Spirits Competition

Breckenridge Distillery, a subsidiary of Tilray Brands, earned Double Gold (97 points) at the San Francisco World Spirits Competition for its Rum Cask Finish, the competition's highest distinction awarded when all judges unanimously score gold or better. The distillery also won a gold medal for its Honey Whiskey, reinforcing its position as one of the most-awarded craft distilleries in the U.S.

06/24/2026, 4:00 PM • GlobeNewswire

BrewDog Bars Draw Record Fan Turnout as Global Tournament Fever Drives Double-Digit Growth

BrewDog bars across the UK achieved record fan attendance and double-digit sales growth during the 2026 FIFA World Cup, driven by packed venues, strong food and beverage sales, and increased demand for premium craft beers. American craft beer brands including SweetWater, Montauk, and Blue Point sold through initial inventory within the first week, prompting immediate reorders. BrewDog's flagship Punk IPA remained among top-selling beers, while the bars served as popular gathering destinations offering live sports viewing, air conditioning, and community experiences.

06/22/2026, 9:50 AM • GlobeNewswire

Is Now a Good Time to Buy Tilray Brands Stock?

Tilray Brands has pivoted from a struggling cannabis company to a diversified consumer packaged goods company with operations in cannabis, beverages, and hemp-based foods, including the acquisition of BrewDog. While the company achieved record revenues with 11% organic growth in Q3 2026, it has never reported positive earnings as a public company. The article suggests aggressive growth investors may find opportunity in the repositioning, but most investors should wait for proof of sustainable profitability before investing.

06/21/2026, 5:15 PM • The Motley Fool

Hi*Ball Energy fait son entrée au Royaume-Uni et redéfinit les codes de la boisson énergisante

Hi*Ball Energy, a sugar-free sparkling energy water brand owned by Tilray Brands, officially launched in the UK on June 18, 2026. The beverage contains natural caffeine, B vitamins, guarana, and ginseng with zero calories and no artificial sweeteners. Available through Amazon UK and BrewDog.com in four flavors at £1.90 per 330ml can, the product targets health-conscious consumers seeking alternatives to traditional energy drinks. The launch coincides with the Barcode Festival and precedes broader European and international expansion.

06/18/2026, 5:56 PM • GlobeNewswire

Hi*Ball Energy erobert Großbritannien und wird zum Vorreiter des neuen „Clean Energy“-Trends

Hi*Ball Energy, a sparkling energy water brand owned by Tilray Brands, officially launched in the United Kingdom on June 18, 2026. The product contains 100mg of natural caffeine, B-vitamins, guarana, and ginseng with zero sugar, calories, and artificial sweeteners. Available through Amazon UK and BrewDog.com at £1.90 per 330ml can, Hi*Ball targets health-conscious consumers seeking alternatives to traditional energy drinks. The brand will debut at the Barcode Festival on July 2 and plans expansion into European, Middle Eastern, African, and Asia-Pacific markets.

06/18/2026, 5:56 PM • GlobeNewswire

Breckenridge Brewery Launches a Colorado-Wide Soccer Celebration with Fan-First Activations

Breckenridge Brewery, a Colorado craft beer brand owned by Tilray Brands, is launching a summer-long series of watch parties, competitions, and limited-release beers across its taprooms and partner locations to capitalize on international soccer tournament excitement. The campaign includes foosball competitions, trivia nights, themed merchandise, and match-day specials designed to drive foot traffic and community engagement.

06/16/2026, 7:00 AM • GlobeNewswire

Tilray Is Growing 73% Internationally. The Market Is Paying Almost No Attention. Is That a Mistake?

Tilray reported 73% international cannabis revenue growth in Q3 2026, but this represents only $24 million of the company's $206.7 million total sales. While the company is undergoing a strategic transformation from a pure marijuana play to a diversified consumer packaged goods company (including alcohol), it continues to lose money and faces headwinds including a 24% beverage sales decline and 20% U.S. operations decline. The stock remains a high-risk investment suitable only for aggressive investors until profitability is achieved.

06/14/2026, 1:15 PM • The Motley Fool

The First U.S. Marijuana Stock Is Now Trading on the NYSE. Here's What That Means for Every Cannabis Investor.

Trulieve Cannabis became the first U.S. cannabis operator to list on the NYSE after the federal government reclassified medical marijuana to Schedule III. This milestone could open doors for institutional investors and improve market access for the cannabis industry, though significant challenges including debt, market saturation, and regulatory uncertainty remain.

06/14/2026, 6:15 AM • The Motley Fool

Tilray Medical Allemagne lance ARX™, une nouvelle marque de cannabis médicinal haut de gamme cultivé en Allemagne

Tilray Medical Germany has launched ARX™, a premium medical cannabis brand cultivated locally in Germany at its Aphria RX facility in Neumünster. The brand combines Broken Coast genetics with German cultivation expertise and strict European GMP standards, marking Tilray's first locally-developed premium medical cannabis brand in Germany. The product will be officially presented at Mary Jane Berlin 2026 and distributed nationally through CC Pharma and 14U Pharma.

06/10/2026, 8:30 PM • GlobeNewswire

Tilray Medical Deutschland bringt ARX™ auf den Markt, eine neue Premium-Marke für medizinisches Cannabis aus deutschem Anbau

Tilray Medical Deutschland hat die Markteinführung von ARX™ angekündigt, einer neuen Premium-Marke für medizinisches Cannabis, die im Aphria RX-Werk in Neumünster entwickelt und angebaut wird. Die Marke kombiniert bewährte Genetik von Broken Coast mit deutschem Anbauknow-how und wird nach EU-GMP-Standards hergestellt. ARX wird auf der Mary Jane Berlin 2026 vorgestellt und über etablierte deutsche Vertriebskanäle wie CC Pharma und 14U Pharma vertrieben.

06/10/2026, 8:30 PM • GlobeNewswire