LY Corporation engages in the online advertising and e-commerce businesses in Japan. It operates through three segments: Media Business, Commerce Business, and Strategic Business. The Media Business segment offers advertising solutions, including search ads, account advertising, display advertising, and various digital content and membership services such as LINE Official Accounts, LINE promotional stamps, LINE flyers, LINE News, LINE Music, LYP Premium, and Yahoo! Email. The Commerce Business segment provides e-commerce services and platforms, including Yahoo! Shopping, ZOZOTOWN, ZOZOUSED, Lyst, ASKUL BtoB office-related product sales, LOHACO, Yahoo! Auctions, Yahoo! Flea Market, Ikyu.com, LINE Travel, and food delivery services in Thailand. The Strategic Business segment delivers payment and financial services, including PayPay (cashless payment), PayPay Card, PayPay Bank, PayPay Securities, LINE Pay, LINE Bank Taiwan, LINE Score, LINE FXJ, DOSI, LINE BITMAX, and other fintech offerings. The company was formerly known as Z Holdings Corporation and changed its name to LY Corporation in October 2023. LY Corporation was incorporated in 1996 and is headquartered in Chiyoda, Japan. LY Corporation operates as a subsidiary of A Holdings Corporation.