At LikeFolio, we love watching streaming data roll in at the end of the year.
Because the major streamers know that the new year is consumer prime time for subscription evaluation.
It’s no surprise that some of the most popular drops (remember “Bird Box”?) have come into play while consumers are home on Christmas break.
But this year, Netflix is getting an early boost. (I discussed this on the TD Ameritrade network earlier this week.)
Check out the chart below, plotting consumer mentions of watching a Netflix original series, or just “watching Netflix” in general…
Do you see the bump? The most recent peak, on Oct. 4, was the direct result of the surging popularity, even among English speakers, for “Squid Game.”
What’s interesting is that Netflix viewership has remained much higher since this release.
The company’s viewership base was re-energized.
This has allowed Netflix to seriously outperform peers when it comes to eyeballs on screens.
While Apple TV+ is also showing strength (“Ted Lasso” is really carrying the team here), every other streamer is logging a period of decline.
Keep an eye on this over the next two weeks… especially as consumers head home for the holidays.
From a seasonal perspective, we expect to see a boost for streamers in the last week of December and the first week of January.
But this early viewership bump from Netflix is moving the needle in the near term.
If earnings were this week, the company’s LikeFolio Earnings Score would be +62.
This is why content matters.
And Netflix remains the king.