AAPL
Apple (AAPL)
NASDAQ
$310.73+$0.39 (+0.12%)
Price as of Aug 24, 2026 7:59 PM EDT
  • $4.5T
    Market Cap
  • 37.12%
    1-Year Change
  • Consumer Electronics
    Industry

Key Performance

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  • Earnings Score: 62
  • Momentum Score: 77
  • True Yield: 11
  • Financial Health Score: 27
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Latest Research & News

Why Direxion Daily Semiconductor Bull 3X ETF Dropped Today

The Direxion Daily Semiconductor Bull 3X ETF (SOXL) dropped 8% after the Trump Administration permitted Apple to purchase memory chips from Chinese suppliers ChangXin Memory Technologies and Yangtze Memory Technologies. This decision threatens U.S. memory chip manufacturers like Micron and SanDisk, which are major SOXL holdings. The leveraged ETF amplifies semiconductor sector losses, causing significant declines across holdings including Micron, AMD, and Nvidia.

08/24/2026, 12:34 PM • The Motley Fool

Why Sandisk Stock Dropped This Morning

Sandisk stock fell 7.5% after reports that the Trump Administration will permit Apple to purchase memory chips from Chinese suppliers CXMT and YMTC. While the threat is currently limited to chips used in Apple products sold in China, both Chinese companies have raised billions in capital to expand production and compete with Sandisk's NAND and high-bandwidth flash memory offerings.

08/24/2026, 12:08 PM • The Motley Fool

Vanguard vs. Fidelity: Is VIG or FDVV the Better Buy for Dividend Investors?

The article compares two dividend-focused ETFs: Vanguard's VIG, which emphasizes dividend growth with a lower 0.04% expense ratio and 338 holdings, versus Fidelity's FDVV, which targets higher current income with a 2.7% yield but higher concentration in 119 stocks. While both have delivered similar long-term returns around 13.5%, the author slightly favors VIG for its lower costs, broader diversification, and growth-oriented dividend strategy.

08/24/2026, 11:20 AM • The Motley Fool

With the Market Reaching Record Highs, Should You Sell Your Stocks? Historical Data Offers a Crystal-Clear Answer.

The S&P 500 has reached 27 all-time highs in 2025, driven largely by the AI boom and the Magnificent Seven tech stocks. Historical data shows that investors should stay invested rather than attempt to time the market, as bull markets typically last much longer than bear markets and missing key trading days can significantly impact returns. Dollar-cost averaging is recommended as a strategy to maintain consistent investing through market cycles.

08/24/2026, 9:15 AM • The Motley Fool

Broadcom Has Seen Its Biggest Customer Drop a Key Chip Before. History Says What the Stock Did Next.

Broadcom's stock fell ~5% on August 19 after Marvell announced an expanded custom chip agreement with Google, Broadcom's most important AI customer. However, historical precedent from Apple's 2023 design-away announcement suggests these transitions are slow and partial. After Apple dropped a Broadcom wireless chip, the company's revenue nearly doubled and stock gained over 500% as AI demand surged. The key difference this time is that Google's orders directly impact Broadcom's core AI business, making the concentration risk more significant at current valuations.

08/23/2026, 10:26 PM • The Motley Fool

CHAT vs. FTEC: Is Concentrated AI Exposure or Broad Tech Diversification the Better Play Right Now?

The Roundhill Generative AI & Technology ETF (CHAT) has significantly outperformed the Fidelity MSCI Information Technology Index ETF (FTEC) over the past year, delivering 70% returns versus 37%. However, CHAT carries higher volatility and concentration risk with only 49 holdings focused on AI, while FTEC offers broader diversification with 285 tech holdings. The choice between them depends on investor risk tolerance and investment goals.

08/23/2026, 4:34 PM • The Motley Fool

Prediction: Nvidia Will Be a $6 Trillion Company Before 2026 Is Over and Its Run Kickstarts This Week

An analyst predicts Nvidia will reach a $6 trillion market cap by the end of 2026, requiring only a 14% gain from current levels. The prediction is based on expectations that Nvidia will exceed Q2 earnings guidance (projected at $91B, likely to reach $93-94B), potentially doubling year-over-year revenue. With the stock trading at a lower valuation multiple (24x forward earnings vs. historical 35x), a return to normal valuation levels could drive significant upside.

08/23/2026, 7:05 AM • The Motley Fool

3 Tech Compounders Fit for Warren Buffett's Portfolio

The article identifies Meta Platforms, Microsoft, and Taiwan Semiconductor Manufacturing as three tech stocks that align with Warren Buffett's investment philosophy of backing great compounding businesses with wide competitive moats at attractive valuations. While Buffett has historically avoided tech stocks, he has recently invested in Apple and Alphabet. All three companies are highlighted as attractive buys despite potential personal reasons that might keep Buffett from investing in them.

08/23/2026, 4:15 AM • The Motley Fool

Apple Cut Its Standard EU App Store Commission From 30% to 26%

Apple announced a reduction of its EU App Store commission from 30% to 26%, along with a new 5% flat commission for apps distributed outside the App Store, effective October 1st. The changes resolve a two-year regulatory dispute with the European Commission, which had previously fined Apple 500 million euros. While the move benefits EU developers, the financial impact on Apple is minimal as the EU represents only 7% of global App Store revenue, making this primarily a regulatory risk mitigation rather than a material revenue hit.

08/22/2026, 11:23 PM • The Motley Fool

The Smartest ETF to Buy With $750 Right Now

The Invesco QQQ Trust (QQQ), trading at over $710 per share, is recommended as a smart investment choice for $750. The ETF provides exposure to 100 of the largest non-financial Nasdaq stocks with heavy concentration in tech leaders like Nvidia, Apple, and Microsoft. With a 15-year track record ranking in the top 1% of large-cap growth funds and over 1,600% returns since 1999, the fund benefits from the AI megatrend and anticipated $7 trillion in global data center spending by 2030.

08/22/2026, 1:35 PM • The Motley Fool

Why I Think the Best Dividend Stock Isn't a Tech Name: It's Realty Income

The article argues that Realty Income (O) is a superior dividend stock compared to tech giants like Microsoft and Apple for passive income investors. While tech stocks offer strong dividend growth rates, Realty Income provides a higher yield (5%+), monthly dividend payments, and consistent growth with a conservative payout ratio and strong financial profile.

08/22/2026, 9:30 AM • The Motley Fool

Every S&P 500 Index Fund Owner Holds More Nvidia Than Apple

Nvidia has surpassed Apple as the largest holding in the Vanguard S&P 500 ETF, representing 7.50% of assets versus Apple's 6.58%. The shift, which began in June 2024, reflects Nvidia's explosive growth driven by AI demand. The top five companies now account for over 25% of the $1.05 trillion fund, creating significant concentration risk in what is marketed as broad market diversification.

08/22/2026, 4:12 AM • The Motley Fool

Bloom Energy vs. Palantir: Which "Story Stock" Actually Has More Room to Run?

Bloom Energy and Palantir are both high-growth "story stocks" with compelling narratives. Bloom's solid oxide fuel cells power data centers cleanly and rapidly, while Palantir's AI-powered data platform serves government and commercial clients. Despite both stocks rallying over 1,000% in three years, Bloom trades at a lower valuation (14x sales vs. Palantir's 50x) and grows faster (70% revenue CAGR vs. 58%), making it the more attractive near-term opportunity according to the analyst.

08/21/2026, 12:05 PM • The Motley Fool

Palantir Co-Founder Peter Thiel's Hedge Fund Just Made a Big Bet on This Genius AI Stock Pick

Thiel Macro, Peter Thiel's hedge fund, made its largest stock purchase in Q2 2026 with a $118 million investment in Amazon, representing 28% of the portfolio. The bet is driven by Amazon's dominance in cloud computing and AWS's accelerating growth (37% in Q2), fueled by massive capital expenditures of $220 billion for data center expansion. AWS now generates 60% of Amazon's operating profits, positioning the company as a top AI stock pick.

08/21/2026, 11:21 AM • The Motley Fool

Berkshire Is Betting on This Legacy Retail Stock

Berkshire Hathaway has invested in Macy's for the first time in six decades, building a 2.8% stake worth approximately $174 million. The investment comes as Macy's executes a turnaround strategy, closing underperforming stores while upgrading others, and posted strong Q1 results with revenue growth and significantly higher earnings. Despite analyst skepticism with an average price target below current levels, Berkshire appears attracted to the retailer's valuation at roughly 10 times trailing earnings.

08/20/2026, 11:15 AM • The Motley Fool

Peers

Statistics

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Day Range
$309.97
$313.36
$310.34
1-Year Range
$226.79
$340.08
$310.34
Latest Close$310.34
Change
+$0.99 (+0.32%)
Volume34,678,377
Market Cap$4.5T
Shares Outstanding14.6B
P/E (TTM)35.46
Diluted EPS (TTM)$8.72
Enterprise Value$4.6T

Information as of 08/24/2026

Company Profile

$4.5T
Market Cap
$128.9B
Net Income
Sector: Technology
Industry: Consumer Electronics
One Apple Park Way, Cupertino, CA, United States, 95014
(408) 996-1010

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Key Executives

  • Timothy D. Cook
  • Deirdre O'Brien
  • Katherine L. Adams
  • Jennifer G. Newstead
  • Sabih Khan

Current Ownership Distribution

  • Institutions174.4B (80.62%)
  • Mutual Funds41.9B (19.38%)
  • Insiders11.8M (0.005%)
  • Other0 (0.00%)