AAPL
Apple (AAPL)
NASDAQ
$308.47-$0.16 (-0.05%)
Price as of Jul 02, 2026 7:59 PM EDT
  • $4.5T
    Market Cap
  • 45.10%
    1-Year Change
  • Consumer Electronics
    Industry

Key Performance

More
  • Earnings Score: 67
  • Momentum Score: 85
  • True Yield: 24
  • Financial Health Score: 25
TradeSmith Loading

Latest Research & News

People Are Expecting a Stock Market Crash

Technical analysis of S&P 500 and Nasdaq futures shows sideways consolidation with potential downside risks. The Emini S&P September contract broke below 7380 but bounced from 29160, with key support levels at 7345/35 and potential retest of June lows at 28590/510 if further downside occurs. Resistance levels are at 29990 and 30250/290.

06/29/2026, 6:18 AM • Investing

3 Telltale Signs an 8%+ Dividend Is Built to Last

The article examines how closed-end funds (CEFs) can sustainably offer 8%+ dividend yields by analyzing the Liberty All-Star Growth Fund (ASG) as a case study. It outlines three key factors for evaluating CEFs: portfolio quality (examining underlying holdings), trading at a discount to net asset value (NAV), and dividend consistency. ASG is highlighted as an attractive investment opportunity, trading at a 12.2% discount to NAV with a stable 8.2% yield and exposure to AI-benefiting companies.

06/29/2026, 5:14 AM • Investing

VOO vs. SPY: Which Popular S&P 500 ETF Is the Better Buy?

The Vanguard S&P 500 ETF (VOO) offers a clearer advantage over the State Street SPDR S&P 500 ETF Trust (SPY) for long-term investors due to its significantly lower expense ratio of 0.03% versus SPY's 0.09%, combined with structural advantages in dividend reinvestment and securities lending. While both funds track the S&P 500 and deliver nearly identical performance, VOO's cost advantage compounds meaningfully over decades, making it the better choice for multi-decade investment horizons.

06/28/2026, 1:03 PM • The Motley Fool

4 ETFs Worth Loading Up on and Holding for the Long Haul

The article recommends four ETFs for long-term portfolio holdings, emphasizing the importance of low expense ratios and smart portfolio construction. The recommended funds are: Vanguard Growth ETF (concentrated in AI infrastructure), Schwab U.S. Dividend Equity ETF (quality dividend stocks), Vanguard Total International Stock ETF (international diversification), and Vanguard Energy ETF (inflation hedge and cyclical exposure).

06/28/2026, 5:05 AM • The Motley Fool

The Big Paint vs Rare Earth Faceoff: One Stock to Buy Right Now for 2026 and Beyond

The article compares MP Materials, a rare-earth elements producer serving EVs and defense, against Sherwin-Williams, a mature paint and coatings company. MP Materials offers high-growth potential with government backing and major customer contracts but faces losses and Chinese competition. Sherwin-Williams provides stable cash flows, consistent dividend growth, and profitability but slower growth. The author recommends MP Materials for its explosive growth potential despite higher valuation and risk.

06/27/2026, 3:11 PM • The Motley Fool

Is PayPal Stock Cheap, or a Value Trap?

PayPal stock trades at a P/E ratio of 7.8, significantly below the S&P 500's 25.2, but the article argues it's a value trap rather than a bargain. While the company has strong fundamentals including $5.6 billion in free cash flow and a competitive moat with 225 million monthly active users, growth remains stagnant with only 1-2% year-over-year TPV growth. Management struggles to reignite growth despite the digital payments tailwind, and competition from Apple Pay poses challenges.

06/27/2026, 1:30 PM • The Motley Fool

The Vanguard ETF Built for Investors Who Want Dividends That Actually Grow

The Vanguard Dividend Appreciation ETF (VIG) focuses on large-cap companies with at least 10 consecutive years of dividend growth rather than current yield. With a low 0.04% expense ratio and holdings including tech stocks like Broadcom, Apple, Visa, and Cisco, VIG has delivered 13.3% annualized returns over 10 years, outperforming high-yield dividend ETFs. The strategy allows investors to build a growing income stream that can double every decade while achieving potentially superior total returns.

06/27/2026, 7:11 AM • The Motley Fool

Could Buying VTI Today Set You Up for Life?

The Vanguard Total Stock Market ETF (VTI) offers a simple way to build long-term wealth by investing in the entire U.S. stock market across all company sizes and sectors. With a 0.03% expense ratio and historical average returns of 9.6% annually since 2001, consistent monthly investments could grow substantially over 25 years, demonstrating the power of time and compounding in wealth building.

06/27/2026, 5:08 AM • The Motley Fool

Crypto News: Pepeto Nears Binance Listing While XRP Price Holders Ask Whether $100 Is Possible

The article discusses XRP's potential to reach $100, which would require a market cap of $6.19 trillion—larger than Apple and Nvidia combined. XRP co-creator David Schwartz considers this unlikely in the near term. The article contrasts XRP's limited utility with Pepeto, a new token featuring a zero-fee exchange and cross-chain bridge where every transaction runs through the token, creating inherent utility demand.

06/27/2026, 3:11 AM • GlobeNewswire

Qualcomm Just Nearly Doubled Its Most Important Growth Target, Confirming Its Place as a Key AI Stock

Qualcomm nearly doubled its non-handset revenue target to $40 billion by fiscal 2029 and set a $15 billion data center revenue goal, marking its boldest diversification push yet. The company secured a multi-year deal with Meta for its new Dragonfly C1000 processor, though it faces significant competition from Nvidia in the data center market. Trading at a modest 17x earnings, the stock offers potential upside if Qualcomm can execute on its ambitious growth plans.

06/26/2026, 9:31 PM • The Motley Fool

Massive News for Apple Stock Investors!

Apple is announcing significant price increases on its devices to offset surging memory and storage costs. The company can no longer absorb these rising component expenses without passing them on to consumers, raising questions about whether consumers can absorb the impact.

06/26/2026, 8:20 PM • The Motley Fool

Stocks Waver as the AI Invoice Starts Changing Hands

Stock markets wavered this week despite favorable conditions (lower oil, easing Treasury yields, strong chip earnings), with the S&P 500 heading for a 1.5% weekly loss. The divergence reveals a critical market shift: AI infrastructure suppliers (memory, HBM, networking) are outperforming while hyperscalers and device makers funding the buildout are lagging. This suggests investors are questioning whether companies writing massive AI infrastructure checks will capture enough returns to justify the spending. Additionally, Chinese tech stocks face a liquidity crisis as foreign investors flee, with valuations compressing despite solid fundamentals.

06/26/2026, 5:16 PM • Investing

Nasdaq Selloff Shows AI Leadership Is Turning Into Market Drag

The Nasdaq is experiencing its fourth consecutive losing session as AI-related stocks face pressure from multiple headwinds: OpenAI's delayed IPO to 2027, surging memory chip costs forcing price increases across the hardware industry, and concerns about the sustainability of AI infrastructure spending. While memory chip makers benefit from tight supply, device manufacturers like Apple are forced to raise prices, signaling margin compression across the tech ecosystem. The Dow, meanwhile, reaches record highs on strength in non-AI sectors like industrials and healthcare, highlighting a significant rotation away from crowded growth stocks.

06/26/2026, 2:03 PM • Investing

OpenAI IPO Delay Risk Exposes Fragility in the AI Trade

U.S. markets declined as AI jitters returned following reports that OpenAI may delay its IPO until 2027. Technology stocks fell amid growing concerns about whether massive capital spending on AI infrastructure will generate sufficient returns. Chip makers and memory stocks were particularly pressured, while oil prices fell nearly 10% for the week on improving supply conditions.

06/26/2026, 9:27 AM • Investing

Here's Why Taiwan Semiconductor (TSM) May Be the Smartest AI Infrastructure Buy Right Now

Taiwan Semiconductor Manufacturing (TSMC) is positioned as the premier AI infrastructure investment, controlling over 70% of the global foundry market. The company benefits from strong AI chip demand, high margins (47% net profit margin), and significant switching costs for customers. With stock price up 110% over the past year and Q1 revenue surging 40% year-over-year, TSMC is raising prices amid strong demand, reinforcing its competitive moat despite growing competition from Intel and Samsung.

06/26/2026, 7:25 AM • The Motley Fool

Peers

Statistics

More
Day Range
$293.68
$309.42
$308.63
1-Year Range
$202.38
$315.20
$308.63
Latest Close$308.63
Change
+$14.25 (+4.62%)
Volume75,440,177
Market Cap$4.5T
Shares Outstanding14.7B
P/E (TTM)35.63
Diluted EPS (TTM)$8.26
Enterprise Value$4.6T

Information as of 07/02/2026

Company Profile

$4.5T
Market Cap
$122.6B
Net Income
Sector: Technology
Industry: Consumer Electronics
One Apple Park Way, Cupertino, CA, United States, 95014
(408) 996-1010

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers exclusive original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Key Executives

  • Timothy D. Cook
  • Deirdre O'Brien
  • Katherine L. Adams
  • Jennifer G. Newstead
  • Sabih Khan

Current Ownership Distribution

  • Institutions165.2B (80.24%)
  • Mutual Funds40.7B (19.75%)
  • Insiders11.9M (0.006%)
  • Other0 (0.00%)