AAPL
Apple (AAPL)
NASDAQ
$342.68-$0.78 (-0.23%)
Price as of Oct 16, 2026 7:59 PM EDT
  • $5.0T
    Market Cap
  • 36.64%
    1-Year Change
  • Consumer Electronics
    Industry

Key Performance

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  • Earnings Score: 60
  • Momentum Score: 85
  • True Yield: 11
  • Financial Health Score: 27
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Latest Research & News

Here's What a $1,000 Investment in Alphabet Stock Could Be Worth in 5 Years. (Hint: It Could More Than Double.)

Alphabet is positioned as an attractive AI investment with potential for 100-150% returns over five years. The company's competitive advantages include its dominant distribution network (Chrome, Android), custom AI chips (TPUs) that reduce infrastructure costs, and monetization through its ad network. Analysts project revenue growth to $1.13 trillion by 2031, with a $1,000 investment potentially worth $2,000-$2,500 by then.

10/05/2026, 1:15 PM • The Motley Fool

Prediction: By the End of 2027, Microsoft Will Be More Valuable Than Apple

The article predicts Microsoft will surpass Apple in market valuation by end of 2027. Microsoft's AI opportunities, particularly in Microsoft 365 Copilot (30 million paid seats) and Azure growth (43%), are underrated by the market. With a lower P/E ratio of 29x versus Apple's 38x, Microsoft presents better value. Apple faces uncertainty with new leadership and foldable phone strategy, making it riskier despite its current $4.9 trillion valuation versus Microsoft's $3.9 trillion.

10/05/2026, 10:30 AM • The Motley Fool

Prediction: Alphabet's Profit Growth Carries It to $5 Trillion Before 2028

Alphabet is predicted to reach a $5 trillion market valuation before the end of 2027, driven by strong profit growth. The company's operating income surged 30% year-over-year in Q2 2026, with Google Cloud contributing significantly through 82% revenue growth and improved margins. However, rising depreciation expenses pose a risk to the forecast, as capital spending is expected to increase substantially in 2027.

10/05/2026, 3:37 AM • The Motley Fool

Is Netflix (NFLX) Stock a Buy?

Netflix has been an exceptional long-term performer, turning $1,000 into $43,000 over 15 years. However, the company's growth is slowing with Q2 revenue up only 13.4% year-over-year. While valuation metrics appear reasonable compared to historical averages, the mature streaming market with intense competition from Amazon Prime Video, Apple TV, and YouTube makes Netflix not particularly compelling at current levels. The author suggests buying a little could work long-term, but better opportunities exist elsewhere.

10/04/2026, 3:05 PM • The Motley Fool

4 Simple Vanguard ETFs Worth Buying and Holding for the Next 20 Years

For long-term investors with a 20-year horizon, a diversified portfolio of four Vanguard ETFs can build substantial wealth through compounding. The recommended ETFs provide broad U.S. stock market coverage, dividend growth exposure, international diversification, and growth opportunities, with minimal expense ratios and the ability to weather market cycles.

10/04/2026, 11:30 AM • The Motley Fool

Breakfast News: The Sunday Edition

The Motley Fool introduces an educational framework to help investors determine whether stock sell-offs triggered by AI news reflect genuine business threats or market overreaction. The framework evaluates three key questions: whether fear is overdone, whether the business is harder to displace than headlines suggest, and whether financial metrics show actual damage. The tool is designed to distinguish between companies truly disrupted by AI and those unfairly punished by sector-wide fear.

10/04/2026, 7:30 AM • The Motley Fool

Micron Technology vs. Qualcomm: What Revenue Trends Tell Investors About These Tech Companies

Micron Technology's revenue surged 432% over two years, reaching $41.5 billion in Q2 2026, driven by AI boom demand for memory chips. Meanwhile, Qualcomm's revenue declined in 2026 due to rising component prices compressing margins and reducing smartphone demand. Qualcomm is pivoting toward AI data centers to offset mobile business headwinds.

10/04/2026, 1:20 AM • The Motley Fool

VIG vs. SCHD: The Better Dividend ETF Might Be the One With the Lower Yield

The article compares two dividend ETFs: Vanguard Dividend Appreciation ETF (VIG) and Schwab U.S. Dividend Equity ETF (SCHD). While VIG has slightly better 10-year returns (13% vs 12.7%), the choice between them depends on investor objectives. VIG offers a growth-oriented profile with lower yield (1.4%) and tech exposure, suitable for risk-tolerant investors. SCHD provides higher yield (3.3%) with defensive positioning in healthcare and consumer staples, better for income-focused investors. Neither is objectively better; selection should be based on portfolio composition and personal goals rather than yield alone.

10/03/2026, 11:30 AM • The Motley Fool

Investing $500 Monthly Into This Growth ETF Could Be Your Ticket to $800,000

The Vanguard Morningstar Growth ETF (VUG) is highlighted as a solid long-term investment vehicle for building wealth through consistent monthly contributions. With historical average annual returns of 12.3% (including reinvested dividends), investing $500 monthly could potentially grow to approximately $800,000 over 25 years, demonstrating the power of compound returns and time in the market.

10/03/2026, 10:14 AM • The Motley Fool

This Stock Posted the Best Performance in the “Magnificent Seven” in September. (Hint: It’s Not Nvidia.)

Meta Platforms surged 26% in September, the best performer among the Magnificent Seven stocks. The rally was driven by the launch of its Muse AI agent, which achieved 730,000 downloads in five days and briefly became the No. 1 iOS free app in the U.S., surpassing ChatGPT. While the stock's valuation has increased to 23x forward earnings, analysts view it as a reasonable buy given Meta's established advertising business and progress in AI monetization.

10/03/2026, 9:10 AM • The Motley Fool

What Is the Stock Market? It's Not a Casino. Here's How I Filter Winners From Losers.

The author argues that long-term stock investing differs fundamentally from casino-like short-term trading. He focuses on companies with high revenue growth and rising profit margins, particularly in the tech sector. He emphasizes that lower market cap companies with strong fundamentals can deliver outsized returns compared to mega-cap stocks, using Silicon Motion Technology and Nvidia as contrasting examples.

10/03/2026, 5:30 AM • The Motley Fool

3 of the Best ETFs to Buy and Hold if a Recession Is Coming

The article recommends three ETFs as defensive investments during an anticipated recession: Vanguard Healthcare ETF (VHT) for exposure to non-cyclical healthcare stocks, Vanguard Total Bond Market ETF (BND) to benefit from expected interest rate cuts, and Vanguard S&P 500 ETF (VOO) for long-term growth despite near-term volatility. Historical data shows the S&P 500 has delivered 10% annual returns despite recessions, suggesting buy-and-hold strategies outperform panic selling.

10/02/2026, 1:05 PM • The Motley Fool

Comcast vs. Walt Disney: Which Media Stock Is a Better Buy in 2026?

Comcast and Walt Disney represent different investment strategies in the evolving media landscape. Comcast offers defensive characteristics with robust free cash flow (~$21.9B), higher dividend yield (5.99%), and lower valuation (P/E 7.03), but faces cord-cutting pressures and connectivity competition. Disney provides growth potential with strong IP assets, 132M Disney+ subscribers, and lower debt (0.4x D/E ratio), but carries higher valuation (P/E 20.90) and content cost risks. The author ultimately recommends Disney for investors seeking growth and brand power despite higher volatility.

10/02/2026, 10:14 AM • The Motley Fool

Could This Overlooked Dividend Growth ETF Help Make You a Millionaire?

The Vanguard Dividend Appreciation ETF (VIG) is highlighted as a potential wealth-building tool for long-term investors. With a 10% average annual return since 2006 and a focus on companies with at least 10 consecutive years of dividend increases, VIG could help investors reach $1 million through consistent monthly contributions over 18-31 years, depending on investment amount.

10/02/2026, 9:30 AM • The Motley Fool

PayPal Is 83% Below Its High. Here's What Would Send the Stock Back There.

PayPal stock has plummeted 83% from its July 2021 peak of $305.13, despite solid fundamentals including 56% growth in payment volume and 64% growth in free cash flow over five years. The main concern is weakness in the company's branded checkout solution, which grew only 2% in recent quarters, suggesting loss of market share to competitors like Apple Pay and potential sensitivity to consumer discretionary spending. For the stock to recover, the branded checkout segment must accelerate, though the author remains skeptical of a full recovery to previous highs.

10/02/2026, 5:30 AM • The Motley Fool

Peers

Statistics

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Day Range
$340.46
$347.82
$343.46
1-Year Range
$246.63
$343.46
$343.46
Latest Close$343.46
Change
+$1.46 (+0.43%)
Volume59,997,029
Market Cap$5.0T
Shares Outstanding14.6B
P/E (TTM)39.20
Diluted EPS (TTM)$8.72
Enterprise Value$5.0T

Information as of 10/16/2026

Company Profile

$5.0T
Market Cap
$128.9B
Net Income
Sector: Technology
Industry: Consumer Electronics
One Apple Park Way, Cupertino, CA, United States, 95014
(408) 996-1010

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Key Executives

  • Timothy D. Cook
  • John Ternus
  • Deirdre O'Brien
  • Katherine L. Adams
  • Sabih Khan

Current Ownership Distribution

  • Institutions174.4B (79.31%)
  • Mutual Funds45.5B (20.69%)
  • Insiders12.4M (0.006%)
  • Other0 (0.00%)