AAPL
Apple (AAPL)
NASDAQ
$342.68-$0.78 (-0.23%)
Price as of Oct 16, 2026 7:59 PM EDT
  • $5.0T
    Market Cap
  • 36.64%
    1-Year Change
  • Consumer Electronics
    Industry

Key Performance

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  • Earnings Score: 60
  • Momentum Score: 85
  • True Yield: 11
  • Financial Health Score: 27
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Latest Research & News

A $1,000 Investment Split Between Alphabet and Nvidia Will Be Worth This Much by 2030

The article projects that a $1,000 investment split between Alphabet and Nvidia could grow to over $3,000 by 2030. Nvidia is expected to quadruple revenue as global data center capital expenditures reach $3-4 trillion, while Alphabet is projected to achieve 25% compound annual growth through its AI investments in Google Search, cloud computing, and language models.

09/26/2026, 10:15 PM • The Motley Fool

Intuit vs. Oracle: Which Technology Stock Is a Better Buy in 2026?

The article compares Intuit and Oracle as investment options in 2026. Intuit dominates personal tax and small business accounting with $21.4B in revenue and strong profitability (21.3% net margin), but faces AI disruption risks and seasonal business challenges. Oracle is pivoting to cloud infrastructure with faster growth (17.4% revenue increase) and a $600B+ backlog, but carries higher debt (3.7x debt-to-equity) and negative free cash flow due to aggressive data center spending. The author recommends Oracle for patient long-term investors despite higher risks, citing stronger AI infrastructure upside potential.

09/26/2026, 11:12 AM • The Motley Fool

Guess Which Group of Stocks Is Back at an All-Time High?

The Magnificent Seven ETF (MAGS) has reached a new all-time high of $72.20, driven by strong gains in Nvidia (+21%), Apple (+24%), and Meta (+13%) in 2026. However, performance has been mixed, with Amazon and Alphabet up only 8%, Microsoft up 3.5%, and Tesla down 15% due to intense competition from Chinese EV makers. Meanwhile, smaller chipmakers and memory storage companies have significantly outperformed the group.

09/26/2026, 11:07 AM • The Motley Fool

Breakfast News: Cast a Wide Net to Catch Big Wins

The article argues that most stocks underperform the market, with only 40-45% beating it annually and dropping to 30-35% over five years. Research shows just 46 companies created half the stock market's value over a century. The solution is diversification with exposure to many stocks to catch rare big winners, following a 'power law' strategy where a few home runs drive returns rather than consistent average performance.

09/26/2026, 7:30 AM • The Motley Fool

The "Magnificent Seven" Stocks Explained: Apple, Microsoft, Nvidia, Alphabet, Amazon, Meta, and Tesla. Here's the 1 I'm Selling.

The article examines the 'Magnificent Seven' tech stocks and identifies Microsoft as the one to avoid or sell. While Microsoft showed strong Q2 results with 43% Azure growth and $678 billion in AI backlog, the author expresses concerns about the sustainability of its AI business, declining Windows market share, weak Copilot adoption compared to competitors, and underperforming Xbox revenue. The bullish case relies heavily on uncertain AI monetization that may not materialize as expected.

09/26/2026, 5:35 AM • The Motley Fool

Is Dogecoin the Best Crypto You Can Buy Right Now?

The Motley Fool argues that Dogecoin is not a worthwhile investment despite recent price rallies. The cryptocurrency, which started as satire in 2013, has declined 57.6% over the past year and relies on public attention rather than fundamental value. With unlimited supply, minimal developer activity compared to Bitcoin and Ethereum, and search interest at multi-year lows, Dogecoin trails serious cryptocurrencies on nearly every metric that matters to investors.

09/25/2026, 4:27 PM • The Motley Fool

Fitness Tracker Market Accelerates as AI-Enabled Biometric Monitoring Advances Preventive Healthcare

The global fitness tracker market is expected to grow from $71.95 billion in 2025 to $378.82 billion by 2035 at an 18.07% CAGR, driven by AI-enabled biometric monitoring, preventive healthcare adoption, and clinical-grade wearable functionality. The U.S. market alone is projected to reach $105.81 billion by 2035. Smartwatches dominate with 51.5% market share, while smartbands show fastest growth. Key challenges include data privacy concerns and user engagement sustainability.

09/24/2026, 8:30 PM • GlobeNewswire

I've Covered Stocks for 10 Years. This Is the Single Best Way a New Investor Should Start.

A stock market analyst recommends a straightforward approach for new investors: open a zero-fee brokerage account, start with 10 familiar stocks, maintain balanced diversification, and use dollar-cost averaging to mitigate timing risk. The strategy emphasizes long-term wealth building over decades rather than quick gains.

09/24/2026, 5:30 PM • The Motley Fool

AppLovin vs. Reddit: Which Technology Stock Is a Better Buy in 2026?

The article compares AppLovin and Reddit as digital advertising investment opportunities. AppLovin boasts higher profitability with 60.8% net margins and $5.5B in FY2025 revenue, but faces legal challenges and competitive pressures. Reddit shows strong growth with 69.4% YoY revenue increase, newly achieved profitability, and a unique AI data licensing business. The author recommends Reddit for its durable growth foundation, unique data assets, and consistent user engagement, despite AppLovin's superior margins.

09/24/2026, 2:26 PM • The Motley Fool

Prediction: This Is What a $1,000 Investment in Apple Will Be Worth by 2030

Apple stock is projected to deliver approximately 12% annualized returns over the next four years, potentially growing a $1,000 investment to about $1,464 by September 2030. Despite past concerns about missing the AI boom, Apple's strong position in consumer hardware, expanding services business, new Siri AI, and high-margin business model position it well to continue outperforming the S&P 500.

09/24/2026, 1:23 PM • The Motley Fool

Warren Buffett Says "Father Time Always Wins." History Says Investors Who Do This 1 Thing Will Win Out Anyway.

Warren Buffett has stepped down as Chairman of Berkshire Hathaway, with his son Howard taking over. The article highlights Buffett's investment philosophy: long-term holding of quality businesses generates wealth better than short-term trading. Key examples include decades-long positions in Coca-Cola, American Express, and Apple. For average investors, Buffett recommends dollar-cost averaging into low-cost S&P 500 index funds rather than attempting individual stock picking.

09/24/2026, 11:30 AM • The Motley Fool

Is Disney's New Price Hike a Genius Move, or Did It Go Too Far This Time?

Disney raised prices for Disney+ and Hulu by 4-13%, making them the most expensive traditional streaming services. While the timing seems harsh amid economic concerns, Disney's bundling strategy ($21.99/month for both ad-free) and sticky ecosystem position it to retain subscribers better than competitors. The price increase should significantly boost Disney's streaming profitability.

09/24/2026, 10:07 AM • The Motley Fool

Meta's Muse AI Agent Sees Fastest Adoption Since ChatGPT. Time to Buy Meta Stock?

Meta's Muse AI agent has achieved record-breaking adoption, surpassing ChatGPT's early growth with 2.8 million downloads in its first 12 days and 642,000 daily active users. Major partnerships with Shopify, PayPal, Expedia, Stripe, and Instacart are driving enterprise integration. With paid tiers at $20 and $100 monthly, analysts project significant revenue potential, with even 1% of Meta's 3.6 billion users subscribing to the $20 tier generating over $8.6 billion annually.

09/23/2026, 3:18 PM • The Motley Fool

This ETF Is Up 20% in 2026. Here's Why It Could Have More Room to Run.

The Invesco QQQ Trust (QQQ) has outperformed major indexes with a 20% gain in 2026, significantly ahead of the S&P 500's 13% and Nasdaq Composite's 16% returns. The ETF's outperformance is driven by its concentrated exposure to high-growth tech and AI stocks, including Nvidia, Apple, and Microsoft. Despite near-term headwinds from cautious AI spending and regulations, analysts believe the AI market will continue expanding, positioning QQQ for further gains.

09/23/2026, 12:20 PM • The Motley Fool

Prediction: This ETF Could Make You a Millionaire With Just $750 per Month

The Vanguard Morningstar Growth ETF (VUG) could help investors reach millionaire status through consistent monthly investments of $750 over 25 years, based on its historical 11% average annual returns. The ETF focuses on large-cap growth stocks with heavy concentration in tech companies like Nvidia, Apple, and Microsoft, which have benefited from the AI boom but also carry concentration risk.

09/23/2026, 7:35 AM • The Motley Fool

Peers

Statistics

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Day Range
$340.46
$347.82
$343.46
1-Year Range
$246.63
$343.46
$343.46
Latest Close$343.46
Change
+$1.46 (+0.43%)
Volume59,997,029
Market Cap$5.0T
Shares Outstanding14.6B
P/E (TTM)39.20
Diluted EPS (TTM)$8.72
Enterprise Value$5.0T

Information as of 10/16/2026

Company Profile

$5.0T
Market Cap
$128.9B
Net Income
Sector: Technology
Industry: Consumer Electronics
One Apple Park Way, Cupertino, CA, United States, 95014
(408) 996-1010

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Key Executives

  • Timothy D. Cook
  • John Ternus
  • Deirdre O'Brien
  • Katherine L. Adams
  • Sabih Khan

Current Ownership Distribution

  • Institutions174.5B (79.31%)
  • Mutual Funds45.5B (20.68%)
  • Insiders12.4M (0.006%)
  • Other0 (0.00%)