AAPL
Apple (AAPL)
NASDAQ
$310.14-$0.20 (-0.06%)
Price as of Aug 25, 2026 8:25 AM EDT
  • $4.5T
    Market Cap
  • 37.12%
    1-Year Change
  • Consumer Electronics
    Industry

Key Performance

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  • Earnings Score: 62
  • Momentum Score: 77
  • True Yield: 11
  • Financial Health Score: 27
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Latest Research & News

This ETF Is Down 7% From Its High. History Says Now Is a Smart Time to Invest.

The Invesco Nasdaq 100 ETF (QQQM) has declined 7% from its June high but remains up 12.7% year-to-date. The article argues this pullback presents a buying opportunity, citing the ETF's strong long-term track record of ~14% annual returns since inception. With tech stocks comprising 68.5% of holdings, the author suggests investors may eventually rotate back to mega-cap tech companies for stability after recent outperformance in cyclical semiconductor and memory stocks.

07/25/2026, 11:30 AM • The Motley Fool

1 Popular Cryptocurrency to Buy Before It Soars 1,125%, According to Cathie Wood's Ark Invest

Ark Investment Management forecasts Bitcoin could reach a $16 trillion market cap by 2030, translating to ~$800,000 per coin (1,125% gain from current $65,300). The forecast is based on six catalysts including institutional investment, digital gold adoption, and emerging market safe havens. However, the analyst argues the target is unrealistic, noting Bitcoin declined 5% in 2025 while gold surged 64%, undermining the digital gold thesis that accounts for $9.8 trillion of Ark's forecast.

07/25/2026, 4:28 AM • The Motley Fool

New to Investing? Lean on This ETF for Maximum Simplicity.

The article recommends the Vanguard S&P 500 ETF (VOO) as an ideal starting point for new investors seeking simplicity and diversification. The fund tracks 500 large U.S. companies across multiple sectors with a low 0.03% expense ratio. While it offers broad market exposure and removes complexity from stock picking, investors should be aware of its heavy tech sector concentration and lack of international or small-cap exposure.

07/24/2026, 2:18 PM • The Motley Fool

S&P 500 Rises 0.6% at Midday on Easing Middle East Tensions

Major U.S. stock indexes rallied Friday as oil prices fell 4% to $95/barrel on reports of potential U.S.-Iran peace negotiations brokered by Pakistan and China. The Dow gained 0.7%, S&P 500 rose 0.6%, while the Nasdaq barely moved up 0.1%. Apple boosted the market, but American Express and SK Hynix declined on earnings concerns. Investors await four more Magnificent 7 earnings reports next week to assess AI infrastructure spending trends.

07/24/2026, 12:37 PM • The Motley Fool

Kevin Warsh's Federal Reserve Is Split on Artificial Intelligence, and It Could Have Dire Consequences for Investors

The Federal Reserve is divided on whether AI infrastructure spending will cause persistent inflation or drive productivity gains that reduce prices. While AI demand is currently pushing up prices in technology and energy sectors, some Fed members argue long-term productivity benefits will be disinflationary. The debate centers on whether the Fed should tighten monetary policy now based on current inflationary pressures or wait for AI's supply-side benefits to materialize. Missteps in either direction could significantly impact equity valuations and market performance.

07/24/2026, 7:15 AM • The Motley Fool

2 of Warren Buffett's Biggest Swings and Misses Share a Common Theme

Warren Buffett's retirement as Berkshire Hathaway CEO marks the end of an era of exceptional returns, but the article highlights his two largest investment mistakes: selling Apple shares too early (missing out on $106.4 billion in gains) and divesting from Disney in 1967 for $6 million when a 5% stake would be worth $8.3 billion today. The common theme is that Buffett's biggest misses weren't from being wrong about companies, but from lacking patience and selling winning positions prematurely.

07/24/2026, 7:06 AM • The Motley Fool

Some Investors Believe SK Hynix Could Be the Next Big AI Stock. History Says It's Not Time to Buy Shares Just Yet.

SK Hynix, a South Korean memory chip company, recently listed on Nasdaq and is benefiting from surging AI infrastructure demand with impressive 198% sales growth and 398% earnings growth. However, the article advises caution as SK Hynix's ADR shares are trading at an abnormal 35% premium compared to its South Korea-listed shares, well above historical norms of 2-4%, suggesting investors should wait until this premium normalizes before buying.

07/24/2026, 4:31 AM • The Motley Fool

47 Analysts Cover Apple. Their Average Price Target Is Now Below the Stock Price, One Week Before Earnings.

Apple's average analyst price target of $319 has fallen below its current stock price of ~$320, an unusual situation for a major tech company. While 47 analysts still rate it a buy overall, the flat consensus suggests the stock's valuation multiple has already expanded significantly. With the company trading at 40x earnings and sitting 4% from record highs, the upcoming July 30 earnings report carries heightened importance, as good news may only confirm what's already priced in rather than drive further gains.

07/23/2026, 9:12 PM • The Motley Fool

2 Hidden Businesses to Watch as AI Keeps Heating Up

Despite concerns that AI trends may be peaking, Taiwan Semiconductor's 68% year-over-year revenue growth in June and Meta's expansion of its Louisiana data center to $50+ billion demonstrate sustained momentum in AI infrastructure buildout. The podcast highlights two lesser-known companies positioned to benefit: Comfort Systems USA, which provides specialized cooling and electrical work for data centers, and Celestica, which assembles advanced chips into custom AI server racks.

07/23/2026, 9:07 PM • The Motley Fool

Nvidia's Stock Hasn't Been This Cheap Since 2019. Here's Why It's the Best Buy in the Market Now.

Nvidia's stock has underperformed the S&P 500 in 2026 despite strong business results, causing its valuation to reach its lowest point since 2019 at a P/E ratio of 31. The article argues this makes Nvidia an attractive buy given Wall Street expects 82% revenue growth this fiscal year and 42% next year, with the AI infrastructure build-out still gaining momentum. Nvidia trades at cheaper valuations than many peers while delivering superior growth rates.

07/23/2026, 5:21 PM • The Motley Fool

59% of Berkshire Hathaway's Portfolio Sits in 5 Dow Stocks. This Is My Top Pick to Buy Now.

Berkshire Hathaway's portfolio is heavily concentrated in five Dow Jones stocks: Apple, American Express, Coca-Cola, Alphabet, and Chevron. The article highlights Apple as the top pick, noting its patient AI strategy and potential to monetize AI through its hardware ecosystem and cloud services, while the stock has risen 21% this year.

07/23/2026, 3:30 PM • The Motley Fool

This Is My No. 1 Recommended ETF to Buy in July

The article recommends the Invesco S&P 500 Equal Weight ETF (RSP) as a complementary investment to balance the concentration risk in the traditional S&P 500 index. The S&P 500 has become heavily concentrated in mega-cap tech stocks, with the Magnificent Seven accounting for nearly 32% and the tech sector representing 38% of the index. RSP provides more diversified exposure across sectors like industrials, utilities, and healthcare, and has outperformed the S&P 500 year-to-date.

07/23/2026, 12:25 PM • The Motley Fool

3 Things Investors Can Expect When Tim Cook Steps Down as CEO in September After 15 Years and Hands the Reins to John Ternus

Tim Cook will step down as Apple CEO on September 1, 2026, after 15 years, handing the role to John Ternus, a 25-year Apple veteran and hardware chief. Cook will remain as executive chairman. The transition is expected to maintain Apple's operational discipline and capital returns while potentially bringing more aggressive hardware innovation. The key challenge for Ternus will be closing Apple's AI gap and reigniting hardware innovation while preserving the company's margins and cash returns.

07/23/2026, 12:15 PM • The Motley Fool

1 Brilliant Dividend ETF to Build Long-Term Passive Income

The Fidelity High Dividend ETF (FDVV) is highlighted as an excellent choice for building passive income, offering a 2.6% dividend yield and 13.3% annualized returns since 2016. The fund combines high-yield blue-chip stocks like Coca-Cola and Procter & Gamble with growth-oriented megacap tech holdings, while maintaining a low 0.15% expense ratio and affordable $62 share price.

07/23/2026, 8:30 AM • The Motley Fool

If You'd Invested $10,000 in QQQ 10 Years Ago, Here's How Much You'd Have Today

The Invesco QQQ Trust ETF has delivered exceptional returns over the past decade, generating a 558% total return that turned a $10,000 investment into nearly $66,000. This significantly outperformed the S&P 500's 305% return. The strong performance is driven by the ETF's heavy concentration in tech giants and the 'Magnificent Seven' stocks, which benefit from secular trends in AI, cloud computing, and digital services.

07/23/2026, 8:15 AM • The Motley Fool

Peers

Statistics

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Day Range
$309.97
$313.36
$310.34
1-Year Range
$226.79
$340.08
$310.34
Latest Close$310.34
Change
+$0.99 (+0.32%)
Volume34,678,377
Market Cap$4.5T
Shares Outstanding14.6B
P/E (TTM)35.57
Diluted EPS (TTM)$8.72
Enterprise Value$4.6T

Information as of 08/24/2026

Company Profile

$4.5T
Market Cap
$128.9B
Net Income
Sector: Technology
Industry: Consumer Electronics
One Apple Park Way, Cupertino, CA, United States, 95014
(408) 996-1010

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Key Executives

  • Timothy D. Cook
  • Deirdre O'Brien
  • Katherine L. Adams
  • Jennifer G. Newstead
  • Sabih Khan

Current Ownership Distribution

  • Institutions174.4B (80.62%)
  • Mutual Funds41.9B (19.38%)
  • Insiders11.8M (0.005%)
  • Other0 (0.00%)