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- N/AMarket Cap
- 4.38%1-Year Change
- Footwear & AccessoriesIndustry
Adidas Sp ADR (ADDYY)
Key Performance
More- Earnings Score: N/A
- Momentum Score: 24
- True Yield: N/A
- Financial Health Score: N/A
Latest Research & News
Dutch Bros vs. On: Which Stock Is a Better Buy?
The article compares two high-growth consumer stocks: Dutch Bros, a rapidly expanding drive-thru coffee chain with 27.9% revenue growth, and On, a Swiss athletic footwear brand with 30% revenue growth. While On has better valuation metrics and higher profitability margins, the author recommends Dutch Bros as the better buy due to its everyday consumption model, significant expansion potential (targeting 7,000+ locations), and more favorable analyst price targets (60% upside vs. 16% for On).
11/09/2026, 10:00 PM • The Motley Fool
Nike vs. Procter & Gamble: Which Consumer Stock Is a Better Buy for 2027?
The article compares Nike and Procter & Gamble as investment options for 2027. Nike trades at a premium valuation (32.2x forward P/E) despite slowing revenue growth, though it offers an attractive 4.19% dividend yield and is on track to become a Dividend King. Procter & Gamble offers more defensive positioning with essential household goods, a lower valuation (23.2x forward P/E), and is already a Dividend King with 70 consecutive years of dividend increases. The author recommends P&G over Nike, citing P&G's superior 2026 performance (+14.1% vs Nike's -38.6%) and more stable business model.
11/03/2026, 9:00 PM • The Motley Fool
Nike vs. Procter & Gamble: Which Consumer Stock Is a Better Buy in 2026?
The article compares Nike and Procter & Gamble as investment options in 2026. Nike faces a prolonged turnaround with declining sales and a 44.5% stock decline over the past year, while Procter & Gamble demonstrates strong profitability with an 18.4% net margin and consistent dividend growth. The author recommends Procter & Gamble as the more stable choice for long-term investors, citing its recession-resistant business model and 70-year dividend increase streak, while suggesting investors wait for Nike to show sustained earnings improvements before investing.
10/20/2026, 9:30 PM • The Motley Fool
Should You Buy Nike Stock Before Oct. 1?
Nike stock has plunged to a 12-year low and was removed from the S&P 100 index due to strategic missteps and rising competition. While the stock trades at a low P/E ratio of 17 with a 4.6% dividend yield, analysts forecast continued revenue declines. The article advises investors to avoid buying before the Oct. 1 earnings report until Nike demonstrates it can reinvigorate revenue growth, as dividend payouts are exceeding free cash flow.
09/26/2026, 3:29 PM • The Motley Fool
Women's sports are experiencing significant growth in viewership and media coverage, with major broadcasters like BBC and CBS Sports expanding programming. However, the sector faces challenges in converting major tournament interest into sustained domestic engagement. Key opportunities exist in broadcasting, sponsorship, and fan engagement, but continued investment and year-round marketing are essential to achieve parity with men's sports in pay, facilities, and media exposure.
09/24/2026, 5:53 AM • GlobeNewswire
Where Will Dick's Sporting Goods Stock Be in 5 Years?
Dick's Sporting Goods stock plummeted 30% after Q2 earnings, driven by challenges from its $2.4B Foot Locker acquisition and a footwear industry downturn marked by aggressive discounting. While the core Dick's business showed solid 4.9% same-store sales growth, the company lowered full-year EPS guidance significantly. Despite near-term headwinds, the stock now trades at an attractive 9.3x forward P/E with a 3.7% dividend yield, suggesting potential long-term recovery as industry challenges appear temporary.
09/01/2026, 5:30 PM • The Motley Fool
Activewear Market to Reach USD 650.97 Billion by 2032, Expanding at a 6.59% CAGR
The global activewear market is expected to grow from $439.74 billion in 2026 to $650.97 billion by 2032 at a CAGR of 6.59%, driven by athleisure adoption, hybrid work trends, sustainability demands, and AI-enabled personalization. Success will depend on performance credibility, inclusive sizing, localized strategies, and transparent sustainability practices across diverse regional markets.
07/20/2026, 11:51 AM • GlobeNewswire
Nike's New Sponsorship Wins Hint at a Slow‑Burn Comeback in Brand Power and Profits
Nike is securing new college programs and sports league sponsorships as part of a strategy to rebuild cultural relevance among younger athletes. These deals could strengthen the brand's positioning and potentially improve revenue, pricing power, and long-term growth prospects.
07/11/2026, 2:09 PM • The Motley Fool
The global kids sports equipment and accessories market is estimated at $4.2 billion in 2025 and is projected to grow to $5.5 billion by 2032 at a CAGR of 3.9%. Growth is driven by expanding youth sports infrastructure, rising parental focus on health and fitness, celebrity endorsements, e-commerce expansion, and technological innovations in smart sports gear. Team sports segment is expected to reach $2.6 billion by 2032, while China is forecasted to grow at 7.1% CAGR.
06/24/2026, 9:59 AM • GlobeNewswire
The global sports eyewear market is projected to grow from USD 9.73 billion in 2025 to USD 16.59 billion by 2033, at a CAGR of 6.9%. Growth is driven by increased participation in fitness activities, outdoor sports, heightened awareness of eye protection and UV safety, and demand for performance-enhancing vision solutions with specialized features like UV400 protection and anti-fog coatings.
06/22/2026, 12:57 PM • GlobeNewswire
Is Nike Stock Undervalued Right Now?
Nike's stock has declined 65% over five years due to management missteps, lack of product innovation, and increased competition. New CEO Elliott Hill, hired in October 2024, is attempting a turnaround by refocusing on sports, but revenue remains flat year-over-year (down 3% excluding currency effects). With a P/E ratio of 30 and no evidence of sales recovery, the analyst warns the stock appears to be a value trap and recommends avoiding it until the company demonstrates it can win back customers.
06/22/2026, 6:05 AM • The Motley Fool
RBC Capital Markets downgraded Nike, cutting its price target from $70 to $50, citing slower-than-expected revenue growth and delayed turnaround benefits. Despite beating Q3 revenue estimates, Nike faces challenges in consumer demand, flat year-over-year growth, and declining direct revenues. The analyst expects turnaround benefits to materialize only in 2027 rather than 2026, with projected revenue growth of just 3% versus the industry average of 6%.
06/11/2026, 8:35 AM • Benzinga
Funnel has launched Digital Measurement, a new marketing measurement platform that combines marketing mix modeling (MMM), multi-touch attribution (MTA), and ad platform signals into calibrated insights. The platform addresses industry challenges where 87% of marketers find MMM important but only 28% effectively convert insights to action, and 75% consider current measurement approaches insufficient.
05/26/2026, 10:00 AM • GlobeNewswire
Nike Is Down 32% This Year and Under Investigation by the EEOC. Is NKE a Buy, Sell, or Hold?
Nike stock has plummeted 32% year-to-date and 76% from its 2021 peak, facing multiple headwinds including declining sales (especially in China where sales fell 10%), shrinking profit margins from 12.8% to 4.8%, an EEOC investigation into DEI hiring practices, a poorly received ad campaign, and two rounds of layoffs affecting 14,000 employees. The article recommends avoiding Nike stock for the time being despite its cheap valuation.
05/06/2026, 7:15 AM • The Motley Fool
1 Glimmer of Hope for Hard-Hit Nike Stock: Teens Love Nike
Nike remains the top footwear and apparel brand among U.S. teens according to a Piper Sandler survey, with 46% of teens naming it their favorite footwear brand. However, this domestic strength is overshadowed by severe challenges in China, where Nike reported a 7% revenue decline last quarter and expects a 20% drop in the current quarter. The analyst suggests this international weakness makes Nike stock unlikely to recover soon despite strong brand loyalty among American youth.
04/14/2026, 5:15 AM • The Motley Fool
Peers
Statistics
MoreInformation as of 11/12/2026
Company Profile
ADIDAS AG S/ADR
Key Executives
- Bjorn Gulden
- Harm Ohlmeyer
- Michelle Robertson
- Mathieu Sidokpohou
- Gunter Weigl
Current Ownership Distribution
- Other336.5M (97.23%)
- Mutual Funds6.7M (1.94%)
- Institutions2.9M (0.84%)
- Insiders0 (0.00%)