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- $4.2BMarket Cap
- 91.84%1-Year Change
- Credit ServicesIndustry
Brd Fin Hldg (BFH)
Key Performance
More- Earnings Score: 45
- Momentum Score: 81
- True Yield: 67
- Financial Health Score: 97
Latest Research & News
Synchrony’s Comeback Is Hiding in Plain Sight
Synchrony Financial, a major private-label credit card issuer, is showing strong recovery with Q1 2026 earnings up 6% YoY and diluted EPS up 20%. The company's net charge-off rate fell to 5.42% from 6.38% year-over-year, and it returned $1 billion to shareholders in Q1. Despite a 10% pullback since January, analysts rate it a Moderate Buy with an average 12-month price target of $86.05 (20% upside from ~$70). The company increased its quarterly dividend by 13% and approved a $6.5 billion share repurchase authorization.
06/10/2026, 11:03 AM • Investing
Why This Fund Sold $4.7 Million in Bread Financial Amid a Staggering Stock Surge
Brooktree Capital Management sold 63,530 shares of Bread Financial Holdings (BFH) worth approximately $4.68 million in Q1 2026. Despite the sale, the move appears to be routine portfolio management following BFH's impressive 76.5% year-over-year stock surge. Bread Financial reported strong Q1 results with net income up $43 million and diluted EPS jumping 50% to $4.15, along with improving credit metrics and aggressive share buybacks.
05/06/2026, 1:16 PM • The Motley Fool
What's Going On With Ford Motor Shares On Monday?
Ford Motor shares rose 2% in premarket trading on Monday following announcements of a multiyear exclusive partnership with Major League Baseball and a co-branded credit card program with Bread Financial Holdings. Despite positive partnerships aimed at community engagement and customer loyalty, technical analysis shows the stock trading below its moving averages with oversold RSI but bearish MACD signals, indicating mixed momentum.
03/23/2026, 10:02 AM • Benzinga
Bread Financial Provides Performance Update for February 2026
Bread Financial Holdings reported improved credit performance metrics for February 2026, with net principal loss rate declining to 7.7% from 8.6% year-over-year and delinquency rate improving to 5.8% from 6.2%. Average credit card and other loans grew 1% year-over-year to $18.3 billion.
03/11/2026, 7:00 AM • GlobeNewswire
Bread Financial Provides Performance Update for January 2026
Bread Financial Holdings (NYSE: BFH) reported improved credit performance metrics for January 2026, with net principal loss rate declining to 7.1% from 7.8% year-over-year and delinquency rate improving to 5.9% from 6.1%. The company maintains stable average credit card and other loans at approximately $18.5 billion.
02/10/2026, 7:00 AM • GlobeNewswire
Bread Financial Declares Dividends on Preferred and Common Stock
Bread Financial Holdings Inc. announced that its Board of Directors declared quarterly dividends for Q1 2026. The company will pay a $0.23 per share dividend on common stock and $26.35 per share on its 8.625% Non-Cumulative Perpetual Preferred Stock, Series A, both payable on March 16, 2026.
01/29/2026, 6:45 AM • Benzinga
American Express Sells Off as Markets Price Policy Risk Ahead of Details
American Express and other financial stocks tumbled following President Trump's announcement of a proposed 10% cap on credit card interest rates. AXP fell 5.03% to $356.75, while major banks and consumer finance companies experienced broader selloffs. Analysts warn the cap would severely hurt revenue and profits for credit card issuers, potentially forcing them to raise fees and reduce credit availability.
01/12/2026, 11:43 AM • Investing
Bread Financial is launching a public offering of depositary shares representing interests in its Series A Preferred Stock, expecting to raise approximately $72.6 million for general corporate purposes.
11/20/2025, 8:33 PM • GlobeNewswire
Bread Financial increased its quarterly dividend by 10% to $0.23 per share and approved a $200 million increase in share repurchase authorization, bringing total available repurchase funds to $340 million.
10/23/2025, 6:40 AM • Benzinga
Bread Financial Declares Dividend on Common Stock
Bread Financial Holdings announced a quarterly cash dividend of $0.21 per share, payable on September 12, 2025, to stockholders of record as of August 8, 2025.
07/24/2025, 6:40 AM • Benzinga
Peers
Statistics
MoreInformation as of 06/22/2026
Company Profile
Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwriting, and funding services for private label and co-brand credit card programs, as well as through Bread Pay partnerships. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread Pay, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. Additionally, it offers retail and deposit products, primarily in the form of certificates of deposit and high-yield savings accounts, including traditional and Roth Individual Retirement Accounts. The company offers its products under the Bread, Bread Financial, Bread Cashback, Bread Rewards, Bread Pay, and Bread Savings brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.
Key Executives
- Ralph J. Andretta
- Allegra Driscoll
- Perry S. Beberman
- Valerie E. Greer
- Joseph L. Motes
Current Ownership Distribution
- Mutual Funds2.1B (71.83%)
- Institutions801.7M (27.81%)
- Insiders10.4M (0.36%)
- Other0 (0.00%)