2m 2m 2m 2m 2m 2m 2m
- $11.7BMarket Cap
- -20.25%1-Year Change
- Household & Personal ProductsIndustry
Clorox Co. (CLX)
Key Performance
More- Earnings Score: 34
- Momentum Score: 15
- True Yield: 47
- Financial Health Score: 3
Latest Research & News
Colgate-Palmolive has surged 20.4% year-to-date and stands out as a Dividend King with 63 consecutive years of dividend increases. Despite industry headwinds from inflation and consumer resistance to price increases, the company has demonstrated resilience through its elite brand portfolio, efficient operations, and strong geographic diversification. Trading at 25x forward earnings with a 2.2% dividend yield, the stock is positioned to continue outperforming broader market indexes in the second half of 2026.
07/07/2026, 3:05 AM • The Motley Fool
3 Dividend Stocks That Recently Hit 52-Week Lows to Buy in July
The article recommends three dividend stocks trading near 52-week lows: McDonald's (approaching Dividend King status with 49 consecutive increases), Clorox (48 consecutive years of dividend increases), and General Mills (127 years of consecutive dividend payments). Despite current market pessimism, all three are well-run companies with strong histories, attractive yields, and undervalued P/E ratios.
07/05/2026, 9:15 AM • The Motley Fool
3 Monster Dividend Stocks to Hold for the Next 10 Years
The article recommends three dividend stocks for long-term 10-year investors: Clorox (strengthened by its Purell acquisition and offering a 5% yield), Brown-Forman (with 42 consecutive years of dividend increases and a 3.6% yield despite current market softness), and Kimberly-Clark (undergoing major transformation with trusted brands and 50+ years of dividend growth). All three are positioned as overlooked opportunities for patient investors seeking steady compounding returns.
06/21/2026, 3:05 AM • The Motley Fool
3 Stocks to Load Up On Right Now
While the S&P 500 trades near all-time highs, three undervalued dividend stocks offer attractive opportunities: United Parcel Service is at an inflection point in its turnaround with a 6% yield, Clorox is repositioning its portfolio with the Gojo acquisition despite CEO departure, and Realty Income provides stable income with a 5.2% yield and diversified property portfolio.
06/14/2026, 11:15 AM • The Motley Fool
5 Best Dividend Stocks to Own in Case the AI Trade Ends
As the AI boom may eventually fade, investors should diversify portfolios with dividend stocks from non-tech sectors. The article recommends five dividend-paying companies across real estate, fast food, consumer staples, home improvement, and healthcare that offer stable income and long-term growth potential.
06/10/2026, 4:05 AM • The Motley Fool
Forget Timing the Market: Just Buy These Dividend Stocks and Hold Forever
The article recommends two consumer staples companies as long-term dividend investments: McCormick, a spice maker with 100+ years of dividend payments, currently trading at historically low valuations ahead of a transformative merger with Unilever's foods division; and Clorox, which has grown dividends for 48 consecutive years and is experiencing temporary operational challenges from an ERP system transition, creating an attractive entry point with a 5.5% yield.
06/06/2026, 7:30 AM • The Motley Fool
Kimberly-Clark vs. The Clorox: Which Consumer Goods Stock Is a Better Buy in 2026?
The article compares Kimberly-Clark and Clorox as investment options for 2026. Both companies face challenges including high debt loads, customer concentration risk (Walmart accounts for 16-27% of sales), and intense competition. Kimberly-Clark is undergoing significant restructuring with a potential $48 billion merger with Kenvue and selling its international tissue business, while Clorox is recovering from a 2023 cyberattack and pandemic-era slowdown. The author recommends Clorox as the safer choice due to its stronger brand positioning, though acknowledges Kimberly-Clark offers higher upside potential despite greater integration risks.
05/28/2026, 4:17 PM • The Motley Fool
Procter & Gamble vs. Clorox: Which Consumer Goods Stock Is a Better Buy in 2026?
The article compares Procter & Gamble and Clorox as defensive dividend stocks for 2026. While Clorox offers a higher dividend yield of 5.1% versus P&G's 2.9%, P&G is recommended as the better buy due to its significantly stronger free cash flow generation ($3.0 billion quarterly vs. Clorox's $761 million annually), superior financial health, and greater ability to sustain and grow dividends. Both companies face customer concentration risks and competitive pressures, but P&G's scale and profitability make it the more reliable choice for dividend investors.
05/28/2026, 12:17 PM • The Motley Fool
The Dividend Stock That Keeps Raising Its Payout No Matter What the Market Does
Procter & Gamble has increased its dividend for 70 consecutive years and continues to do so despite market challenges. With a strong portfolio of consumer staples brands, significant competitive advantages through scale and marketing spend, and a current dividend yield of 3%, P&G is positioned as a reliable income stock following a recent 14% pullback from its February peak.
05/17/2026, 6:05 AM • The Motley Fool
McDonald's and Clorox are on track to become Dividend Kings (50+ consecutive years of dividend increases) next year. McDonald's is recommended as the safer choice for risk-averse investors due to its reliable business model, strong margins, and sustainable dividend. Clorox offers higher yield (5.38%) and lower valuation but faces turnaround challenges from pandemic missteps, cyberattacks, and competitive pressures. The article suggests a 50/50 split between both stocks for balanced investors.
05/11/2026, 10:30 AM • The Motley Fool
These Market Signals Alarm Me, but I Still See Profit Potential in These 3 Consumer Stocks
Despite concerning market valuation signals like the Shiller P/E ratio at 41 and record cash holdings at Berkshire Hathaway, the author identifies three consumer dividend stocks with strong fundamentals: Realty Income (99% occupancy, 5.1% yield), Clorox (temporary headwinds but decades of dividend increases, 5.6% yield), and Kimberly-Clark (upcoming Kenvue merger, 54-year dividend streak, 5.2% yield). All three trade at attractive valuations relative to the broader market.
05/09/2026, 7:11 AM • The Motley Fool
3 Defensive Dividend Stocks to Weather Market Uncertainty
The article recommends three defensive dividend stocks for navigating market volatility: General Mills (GIS) with a 6.83% yield and 13.8% fair value upside, Clorox (CLX) offering 5.4% yield with 20.8% analyst upside, and Old Republic International (ORI) providing 9.5% yield with strong financial health. These companies feature resilient business models, stable cash flows, and consistent dividend payouts suitable for income-focused investors seeking shelter during economic uncertainty.
05/08/2026, 2:33 PM • Investing
Contrarian Take: This High-Yield Dividend Stock Is a Buy in May Despite Falling to an 11-Year Low
Clorox stock has fallen to an 11-year low after missing earnings expectations, with organic sales expected to decline 9% in fiscal 2026. Despite challenges from competitor discounting and weak performance in litter and food categories, the company maintains confidence in its brands and recent $2.25 billion acquisition of GOJO Industries (Purell). With a 5.7% dividend yield and trading at 13.7x fiscal 2027 earnings, Clorox presents a potential deep value opportunity for patient income-focused investors, though management's track record of missing guidance warrants caution.
05/08/2026, 8:15 AM • The Motley Fool
3 Defensive Dividend Stocks to Weather Market Uncertainty
The article recommends three defensive dividend stocks for navigating market volatility: General Mills (GIS) with a 6.83% yield and 13.8% fair value upside, Clorox (CLX) offering 5.4% yield with 20.8% analyst upside, and Old Republic International (ORI) providing 9.5% yield with strong financial health. These companies are highlighted for their resilient business models, stable cash flows, and consistent dividend payouts.
05/08/2026, 5:14 AM • Investing
Clorox is on track to become a Dividend King in 2027 after 48 consecutive years of dividend increases, but faces sustainability challenges. The company's dividend expense is becoming unaffordable due to declining earnings and free cash flow, despite cost-cutting efforts. While trading at an attractive 15.7x forward earnings valuation, Clorox lacks the credibility of stable dividend stalwarts like Coca-Cola and resembles 3M before its dividend cut.
05/07/2026, 4:34 PM • The Motley Fool
Peers
Statistics
MoreInformation as of 07/10/2026
Company Profile
The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands. It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
Key Executives
- Linda Rendle
- Nina Barton
- Stacey Grier
- Kirsten Marriner
- Angela C. Hilt
Current Ownership Distribution
- Mutual Funds2.7B (59.56%)
- Institutions1.8B (40.38%)
- Insiders2.7M (0.06%)
- Other0 (0.00%)