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- $108.6MMarket Cap
- -13.90%1-Year Change
- Consumer ElectronicsIndustry
GoPro-A (GPRO)
Key Performance
More- Earnings Score: N/A
- Momentum Score: 30
- True Yield: N/A
- Financial Health Score: N/A
Latest Research & News
GoPro has retained financial advisers to explore a potential sale following unsolicited inquiries. Brookfield Asset Management acquired World Freight Company for $1.2 billion. Multiple companies announced strategic reviews including Neuphoria Therapeutics and XBP Global Holdings. YesCare Corp. and Spanish Broadcasting System filed for Chapter 11 bankruptcy. Other notable deals include Allegiant's $1.5 billion acquisition of Sun Country Airlines, LVMH's sale of Marc Jacobs for $850 million, and Cantaloupe Inc.'s acquisition by 365 Retail Markets for $848 million.
05/15/2026, 2:44 PM • Benzinga
U.S. stock futures fell on Tuesday following Trump's criticism of Iran's ceasefire response. The S&P 500, Nasdaq 100, and other major indices declined in premarket trading. Key economic data including April's CPI report is expected before market open. Several individual stocks showed significant movement: GitLab plunged on workforce reduction, ZoomInfo tumbled 32% despite beating estimates due to cautious guidance, while GoPro and Plug Power gained on strong earnings results.
05/12/2026, 8:41 AM • Benzinga
U.S. stock futures fell on Tuesday following Trump's criticism of Iran's ceasefire response. The S&P 500, Nasdaq 100, and other major indices declined in premarket trading. Key economic data including April's CPI report is expected before market open. Several individual stocks showed significant movement, with ZoomInfo plunging 32% despite beating estimates due to cautious guidance, while GoPro and Plug Power gained on strong earnings.
05/12/2026, 5:10 AM • Benzinga
Xtra, a U.S.-based imaging technology brand, reports growing demand among content creators for simpler, more accessible camera solutions. The company is capitalizing on a market shift toward compact vlog cameras and wearable POV devices, with creators increasingly moving away from established brands like GoPro, DJI, and Insta360. Xtra plans product updates to its Muse 2 series in mid-2026 and will continue developing creator-focused imaging solutions.
03/30/2026, 3:00 PM • GlobeNewswire
Xtra Atto Gains Attention as a Wearable 4K POV Camera Priced at $299
Xtra has launched the Xtra Atto, a compact wearable POV camera priced at $299 that challenges established competitors like GoPro, DJI, and Insta360. The device features a 1/1.3-inch CMOS sensor, 4K/60fps recording, up to 90 minutes battery life (220 with expansion), and 10-meter waterproofing, targeting young creators seeking affordable, portable hands-free capture for outdoor activities and content creation.
03/27/2026, 10:00 AM • GlobeNewswire
Has GoPro (GPRO) Stock Been Good For Investors?
GoPro's stock has been a poor investment over time, with significant declines across multiple years and declining financial performance, despite positive camera reviews.
12/03/2025, 2:11 AM • The Motley Fool
ASUS ProArt and GoPro Join Forces to Streamline Creator Workflows with AI
ASUS and GoPro announced a partnership to simplify content creation workflows, introducing StoryCube, an AI-powered content management app that integrates GoPro Cloud and 360° video support, and offering complimentary GoPro Premium+ subscriptions for select ASUS laptop users.
10/07/2025, 3:00 AM • GlobeNewswire
Why GoPro Stock Jumped Nearly 4% Higher Today
GoPro introduced the Fluid Pro AI, an AI-powered camera gimbal priced at $229.99, designed to help the company maintain relevance in a market dominated by smartphone cameras. The product launch saw a modest 4% stock price increase.
10/03/2025, 6:01 PM • The Motley Fool
GoPro launched a public beta of its ReFrame plugin for DaVinci Resolve, expanding its 360 video editing capabilities. The new MAX2 360 camera offers true 8K resolution and the company introduced advanced editing features for both desktop and mobile platforms.
09/25/2025, 9:10 AM • Benzinga
Meme Stocks on Fire: Another Sign of Animal Spirits?
Meme stocks are showing significant volatility, with UBS's meme stock index rising 73% this year, indicating high speculative trading and potential market exuberance. The performance highlights divergences in market indexes and suggests increased risk-taking behaviors among retail investors.
09/24/2025, 7:52 AM • Investing
The global body worn camera market is projected to grow from USD 8.2 Billion in 2024 to USD 28.2 Billion by 2034, driven by increasing demand for transparency, accountability, and technological innovations in law enforcement and security sectors.
09/18/2025, 12:30 AM • GlobeNewswire
Could GoPro Stock Help You Become a Millionaire?
GoPro launched an AI initiative allowing users to monetize their video content, which has driven stock gains, but the company continues to face financial challenges and competitive pressures in the camera market.
09/14/2025, 9:10 AM • The Motley Fool
The Definitive Guide to Finding the Next 10-Bagger Stock
The article explores strategies for identifying high-potential stocks by examining characteristics of successful companies like Amazon, Apple, Netflix, and Nvidia, focusing on product demand, market positioning, leadership, and sustainable growth potential.
08/29/2025, 4:20 AM • The Motley Fool
Why GoPro Stock Rocketed 36% Higher Today
GoPro's stock price jumped nearly 36% in a single day without any company-specific news, driven by online chatter and its low stock price, despite recent earnings showing declining revenue and continued losses.
08/25/2025, 7:15 PM • The Motley Fool
GoPro Stock Is on the Move After Earnings. Here's Why.
GoPro reported an 18% year-over-year revenue decline and reduced net loss in its latest quarterly earnings, with action camera sales dropping 23%. Despite beating revenue estimates, the company faces ongoing challenges in a market saturated with alternative recording devices.
08/14/2025, 3:17 PM • The Motley Fool
Peers
Statistics
MoreInformation as of 06/22/2026
Company Profile
GoPro, Inc. provides cameras, mountable and wearable accessories, and subscription and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It offers cameras under the HERO13 Black, HERO12 Black, LIT HERO, HERO, MAX2, and MAX names; and camera attachments, including the Ultra Wide Lens Mod, Macro Lens Mod, ND Filter 4-Pack, Anamorphic Lens Mod, Media Mod, and Max Lens Mod 2.0. The company also provides equipment-based mounts comprising helmet, handlebar, roll bar, and tripod mounts; floating mounts, such as the Handler and Floaty; magnetic swivel clip, chest harness, and head strap mounts; and spare batteries, dive filters and charging accessories, and cables to connect GoPro cameras to computers, laptops, and television monitors. In addition, it offers Premium, Premium+, and Quik subscription, which are subscription services that include cloud storage for its content through its Quik mobile app. Further, the company provides mobile and web applications, and desktop plugins that offer a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly; and a lifestyle gear lineup, including bags, backpacks, and cases, as well as of t-shirts, hats, and other soft goods. It sells its products through retailers, distributors, and on GoPro.com. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.
Key Executives
- Brian T. McGee
- Dean Jahnke
- Jason Stephenson
- Nicholas D. Woodman
- Robin Stoecker
Current Ownership Distribution
- Institutions1.4B (70.19%)
- Mutual Funds558.6M (28.16%)
- Insiders32.8M (1.65%)
- Other0 (0.00%)