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- $2.6BMarket Cap
- 8.30%1-Year Change
- Recreational VehiclesIndustry
Harley-Davidson (HOG)
Key Performance
More- Earnings Score: 68
- Momentum Score: 25
- True Yield: 87
- Financial Health Score: 100
Latest Research & News
Why is this Wealth Manager Buying 1 Million Shares of Harley Davidson?
Wealth manager Pine Valley Investments purchased 1,133,505 shares of Harley-Davidson for approximately $22.22 million, increasing its stake to 2.11% of assets under management. The investment reflects confidence in the company's 'Back to the Bricks' turnaround strategy, though the stock faces headwinds with a high forward P/E ratio of 76 and modest Wall Street price targets.
06/08/2026, 3:32 PM • The Motley Fool
Harley-Davidson, Inc. Declares Dividend
Harley-Davidson's Board of Directors has approved a cash dividend of $0.1875 per share for Q2 2026, payable on June 25, 2026 to shareholders of record as of June 8, 2026.
05/21/2026, 4:40 PM • Benzinga
Tim Lamb Group successfully brokered the sale of Street Track n' Trail, a long-established Honda and powersports dealership in Conneaut Lake, Pennsylvania, to Brett Dias and Sal Cerra of Stt Power Sports, Inc. The dealership, which has operated for over 50 years under previous owners Dick and Joanne Lepley, has been renamed Lake Way Motors, Lake Way Powersports, and Lake Way Harley-Davidson. The new owners plan to retain all employees and expand operations, including developing a new Honda Generation 3 showroom.
05/07/2026, 11:10 AM • Benzinga
Is Harley-Davidson Stock a Buy After Robinson Value Initiated a New Position?
Robinson Value Management initiated a new position in Harley-Davidson, purchasing 158,986 shares worth approximately $3.12 million in Q1 2026. The investment comes after the stock plunged to a 52-week low of $17.09 in March, though it has since rebounded following Q1 earnings of $1.2 billion and 8% growth in global retail sales. With a P/E ratio of 8 and dividend yield of 2.96%, the stock may appeal to income-focused investors despite recent price appreciation.
05/07/2026, 9:05 AM • The Motley Fool
Ford's Jim Farley Sells 6,454 Harley-Davidson Shares Worth $121,000
Ford CEO Jim Farley sold 6,454 Harley-Davidson shares worth approximately $121,000 on February 25, 2026, representing 28.48% of his direct holdings. The sale marks Farley's first open-market disposition of HOG stock. Harley-Davidson faces significant headwinds with shares down 30% year-over-year and 50% over five years, amid declining motorcycle revenue and workforce reductions. New CEO Artie Starrs is implementing a strategic turnaround plan called 'WireForward' aimed at balancing the brand's premium legacy with products targeting younger customers.
03/19/2026, 2:23 PM • The Motley Fool
Harley-Davidson, Inc. Declares Dividend
Harley-Davidson's Board of Directors has approved a cash dividend of $0.1875 per share for Q1 2026, payable on March 17, 2026 to shareholders of record as of March 2, 2026.
02/13/2026, 5:00 PM • Benzinga
Harley-Davidson Reports Weak Q4 On Lower Shipment, Widened Losses
Harley-Davidson reported weak Q4 FY2025 results with a 28% year-over-year sales decline to $496 million and an operating loss of $361 million, compared to a $193 million loss a year ago. Global motorcycle shipments fell 4% YoY, with EMEA sales declining 24% and the HDMC segment reporting a $30 million gross loss. The company announced a $200 million accelerated share repurchase agreement and provided 2026 guidance expecting operating losses between $40 million to $10 million profit.
02/10/2026, 12:45 PM • Benzinga
The 2026 Washington, D.C. Auto Show held a successful Public Policy Day with government officials discussing automotive policy and innovation, followed by a strong opening weekend featuring new vehicle debuts including the Lamborghini Temerario and Aston Martin Vanquish Volante. The show closed Sunday and Monday due to a winter storm but plans to reopen Tuesday at noon. The event emphasized America250 celebrations and expanded offerings including new exhibitors like Harley-Davidson.
01/26/2026, 1:40 PM • GlobeNewswire
The 2026 Washington, D.C. Auto Show returns to the Walter E. Washington Convention Center from January 23 to February 1, 2026, featuring new manufacturers like Harley-Davidson and VinFast alongside returning brands such as Land Rover. Major automakers including Kia, Chevrolet, Toyota, Tesla, Polestar, and Subaru will showcase their latest vehicles, with highlights including Kia's Telluride Hybrid Prototype and Polestar's electric lineup. The show will feature exclusive Ride & Drive experiences and interactive exhibits celebrating automotive innovation and sustainability.
01/06/2026, 12:53 PM • GlobeNewswire
Motorcycle Accessories Market Rides Full Throttle to USD 33.85 Billion by 2034
The global motorcycle accessories market is expected to grow from $21.18 billion in 2025 to $33.85 billion by 2034, with a 5.35% CAGR. Growth is driven by increasing biker populations, rising demand for safety gear, and expanding e-commerce platforms.
08/13/2025, 10:00 AM • GlobeNewswire
Harley-Davidson (HOG) Q2 Revenue Up 19%
Harley-Davidson reported Q2 2025 revenue of $1,307 million, beating analyst estimates, but experienced significant year-over-year declines in revenue, operating income, and earnings per share. The company faces challenges from tariffs, weak consumer demand, and struggles in its electric motorcycle segment.
07/31/2025, 2:09 AM • The Motley Fool
Peers
Statistics
MoreInformation as of 06/22/2026
Company Profile
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Key Executives
- Arthur Francis Starrs
- Matt Ryan
- Bryan Niketh
- Jonathan R. Root
- Paul J. Krause
Current Ownership Distribution
- Mutual Funds2.8B (56.06%)
- Institutions2.2B (43.88%)
- Insiders3.1M (0.06%)
- Other0 (0.00%)