HOG
Harley-Davidson (HOG)
NYSE
$29.13+$0.17 (+0.59%)
Price as of Oct 23, 2026 7:30 PM EDT
  • $3.0B
    Market Cap
  • 6.10%
    1-Year Change
  • Recreational Vehicles
    Industry

Top Holders

Institutional
Mutual Funds
Holder
Ownership %
Shares Held
Change (Shares, %)
Report Date
VANGUARD GROUP INC
11.00%
11.4M
-1.5M (-13.21%)
Dec 31, 2025
BLACKROCK INC.
10.52%
10.9M
-315,444 (-2.88%)
Jun 30, 2024
BLACKROCK FUNDING, INC. /DE
10.24%
10.7M
+73,112 (+0.69%)
Dec 31, 2024
BLACKROCK, INC.
9.80%
10.2M
-409,784 (-4.02%)
Jun 30, 2026
DONALD SMITH & CO., INC.
8.92%
9.3M
-737,802 (-7.95%)
Jun 30, 2026
BEUTEL, GOODMAN & CO LTD.
6.13%
6.4M
-490,490 (-7.69%)
Dec 31, 2025
AMERICAN CENTURY INVESTMENT MANAGEMENT INC
6.10%
6.3M
-1.3M (-20.24%)
Dec 31, 2004

Current Ownership Distribution

  • Mutual Funds3.3B (59.41%)
  • Institutions2.3B (40.53%)
  • Insiders3.2M (0.06%)
  • Other0 (0.00%)

Insider Transactions

  • 0.06% (3.2M)
    Current InsiderOwnership (%, shares)
  • 5
    Number of InsiderBuying (last 12 months)
  • $796,070.51
    Amount of InsiderBuying (last 12 months)
  • 4
    Number of InsiderSelling (last 12 months)
  • $2.3M
    Amount of InsiderSelling (last 12 months)
Insider Name & Title
Type
Date
Transaction Value
Shares
Share Price
Shares After Transactions
Root Jonathan R
CFO and CCO
Sell
Oct 01, 2026
$38,086.37
1,559
$24.43
24,733
Root Jonathan R
CFO and CCO
Sell
Sep 01, 2026
$42,672.84
1,554
$27.46
26,292
Littleton Gayle
CLO, CCO, CAO & Corp Sec
Buy
Aug 11, 2026
$197,850.00
7,500
$26.38
7,500
Starrs Artie
President & CEO
Buy
Aug 10, 2026
$258,941.00
10,000
$25.89
25,000
Root Jonathan R
CFO and CCO
Sell
Aug 03, 2026
$38,663.83
1,554
$24.88
27,846
NOVA DANIEL J
Buy
Jul 31, 2026
$982,700.00
40,000
$24.57
47,605
Littleton Gayle
CLO, CCO, CAO & Corp Sec
Award
Jul 24, 2026
$0.00
39,232
$0.00
39,232
Beck Bryan Andrew
Award
Apr 06, 2026
$0.00
7,143
$0.00
7,143
Do Charles
Sr. Vice President, HDFSI
Sell
Mar 12, 2026
$76,740.90
4,241
$18.09
183
Flees Lori Ann
Buy
Mar 09, 2026
$75,545.60
4,000
$18.89
11,208
Masood Rafeh
Buy
Feb 27, 2026
$49,950.00
2,775
$18.00
7,480
Farley James D
Sell
Feb 25, 2026
$120,780.16
6,454
$18.71
16,205
Krause Paul J
Chief Legal Officer
Award
Feb 17, 2026
$0.00
3,757
$0.00
33,342
Koval Glen
SVP Motorcycle Development
Award
Feb 17, 2026
$0.00
2,287
$0.00
14,640
Krause Paul J
Chief Legal Officer
In Kind
Feb 17, 2026
$36,061.72
1,766
$20.42
31,576
Root Jonathan R
CFO and CCO
Award
Feb 17, 2026
$0.00
2,800
$0.00
34,883
Termaat Tori
Chief Human Resources Officer
Award
Feb 17, 2026
$0.00
2,538
$0.00
18,000
Root Jonathan R
CFO and CCO
In Kind
Feb 17, 2026
$16,764.82
821
$20.42
34,062
Koval Glen
SVP Motorcycle Development
In Kind
Feb 17, 2026
$15,151.64
742
$20.42
13,898
Termaat Tori
Chief Human Resources Officer
In Kind
Feb 17, 2026
$25,300.38
1,239
$20.42
16,761
Do Charles
Sr. Vice President, HDFSI
Award
Feb 13, 2026
$0.00
20,471
$0.00
20,471
Koval Glen
SVP Motorcycle Development
Award
Feb 13, 2026
$0.00
15,427
$0.00
15,427
Ryan Matthew A
Chief Marketing & Tech. Off.
Award
Feb 13, 2026
$0.00
19,589
$0.00
19,589
Niketh Bryan
Chief Operations Officer
Award
Feb 13, 2026
$0.00
36,729
$0.00
36,729
Beck Bryan Andrew
Award
Feb 13, 2026
$0.00
9,550
$0.00
9,550
Starrs Artie
President & CEO
Award
Feb 13, 2026
$0.00
159,158
$0.00
159,158
Krause Paul J
Chief Legal Officer
Exempt
Feb 09, 2026
$0.00
1,590
$0.00
0
Termaat Tori
Chief Human Resources Officer
Exempt
Feb 09, 2026
$0.00
1,074
$0.00
0
Koval Glen
SVP Motorcycle Development
Exempt
Feb 09, 2026
$0.00
968
$0.00
0
Termaat Tori
Chief Human Resources Officer
Exempt
Feb 09, 2026
$0.00
1,074
$0.00
16,024