HOG
Harley-Davidson (HOG)
NYSE
$25.66+$0.97 (+3.93%)
Price as of Jun 23, 2026 5:55 PM EDT
  • $2.6B
    Market Cap
  • 8.30%
    1-Year Change
  • Recreational Vehicles
    Industry

Top Holders

Institutional
Mutual Funds
Holder
Ownership %
Shares Held
Change (Shares, %)
Report Date
VANGUARD GROUP INC
10.87%
11.4M
-1.5M (-13.21%)
Dec 31, 2025
BLACKROCK INC.
10.40%
10.9M
-315,444 (-2.88%)
Jun 30, 2024
BLACKROCK FUNDING, INC. /DE
10.12%
10.7M
+73,112 (+0.69%)
Dec 31, 2024
BLACKROCK, INC.
10.08%
10.6M
+128,536 (+1.21%)
Mar 31, 2026
DONALD SMITH & CO., INC.
9.52%
10.0M
+1.1M (+11.16%)
Mar 31, 2026
BEUTEL, GOODMAN & CO LTD.
6.06%
6.4M
-490,490 (-7.69%)
Dec 31, 2025
AMERICAN CENTURY INVESTMENT MANAGEMENT INC
6.03%
6.3M
-1.3M (-20.24%)
Dec 31, 2004

Current Ownership Distribution

  • Mutual Funds2.8B (56.06%)
  • Institutions2.2B (43.88%)
  • Insiders3.1M (0.06%)
  • Other0 (0.00%)

Insider Transactions

  • 0.06% (3.1M)
    Current InsiderOwnership (%, shares)
  • 2
    Number of InsiderBuying (last 12 months)
  • $284,269.39
    Amount of InsiderBuying (last 12 months)
  • 3
    Number of InsiderSelling (last 12 months)
  • $369,641.86
    Amount of InsiderSelling (last 12 months)
Insider Name & Title
Type
Date
Transaction Value
Shares
Share Price
Shares After Transactions
Beck Bryan Andrew
Award
Apr 06, 2026
$0.00
7,143
$0.00
7,143
Do Charles
Sr. Vice President, HDFSI
Sell
Mar 12, 2026
$76,740.90
4,241
$18.09
183
Flees Lori Ann
Buy
Mar 09, 2026
$75,545.60
4,000
$18.89
11,208
Masood Rafeh
Buy
Feb 27, 2026
$49,950.00
2,775
$18.00
7,480
Farley James D
Sell
Feb 25, 2026
$120,780.16
6,454
$18.71
16,205
Krause Paul J
Chief Legal Officer
Award
Feb 17, 2026
$0.00
3,757
$0.00
33,342
Termaat Tori
Chief Human Resources Officer
Award
Feb 17, 2026
$0.00
2,538
$0.00
18,000
Krause Paul J
Chief Legal Officer
In Kind
Feb 17, 2026
$36,061.72
1,766
$20.42
31,576
Root Jonathan R
CFO and CCO
Award
Feb 17, 2026
$0.00
2,800
$0.00
34,883
Koval Glen
SVP Motorcycle Development
Award
Feb 17, 2026
$0.00
2,287
$0.00
14,640
Root Jonathan R
CFO and CCO
In Kind
Feb 17, 2026
$16,764.82
821
$20.42
34,062
Termaat Tori
Chief Human Resources Officer
In Kind
Feb 17, 2026
$25,300.38
1,239
$20.42
16,761
Koval Glen
SVP Motorcycle Development
In Kind
Feb 17, 2026
$15,151.64
742
$20.42
13,898
Do Charles
Sr. Vice President, HDFSI
Award
Feb 13, 2026
$0.00
20,471
$0.00
20,471
Koval Glen
SVP Motorcycle Development
Award
Feb 13, 2026
$0.00
15,427
$0.00
15,427
Ryan Matthew A
Chief Marketing & Tech. Off.
Award
Feb 13, 2026
$0.00
19,589
$0.00
19,589
Niketh Bryan
Chief Operations Officer
Award
Feb 13, 2026
$0.00
36,729
$0.00
36,729
Beck Bryan Andrew
Award
Feb 13, 2026
$0.00
9,550
$0.00
9,550
Starrs Artie
President & CEO
Award
Feb 13, 2026
$0.00
159,158
$0.00
159,158
Krause Paul J
Chief Legal Officer
Exempt
Feb 09, 2026
$0.00
1,590
$0.00
0
Termaat Tori
Chief Human Resources Officer
Exempt
Feb 09, 2026
$0.00
1,074
$0.00
0
Koval Glen
SVP Motorcycle Development
Exempt
Feb 09, 2026
$0.00
968
$0.00
0
Termaat Tori
Chief Human Resources Officer
Exempt
Feb 09, 2026
$0.00
1,074
$0.00
16,024
Krause Paul J
Chief Legal Officer
Exempt
Feb 09, 2026
$0.00
1,590
$0.00
30,333
Termaat Tori
Chief Human Resources Officer
In Kind
Feb 09, 2026
$11,515.38
562
$20.49
15,462
Beck Bryan Andrew
Exempt
Feb 09, 2026
$0.00
398
$0.00
0
Krause Paul J
Chief Legal Officer
In Kind
Feb 09, 2026
$15,326.52
748
$20.49
29,585
Koval Glen
SVP Motorcycle Development
Exempt
Feb 09, 2026
$0.00
968
$0.00
12,715
Beck Bryan Andrew
Exempt
Feb 09, 2026
$0.00
398
$0.00
1,512
Koval Glen
SVP Motorcycle Development
In Kind
Feb 09, 2026
$7,417.38
362
$20.49
12,353