Project3 Athletes Shatter Records at London Marathon to Earn $171,000 From Puma

PUMA's Project3 running program paid out $171,000 in prize money at the London Marathon, with 176 participants from 16 countries achieving notable performances. 84 runners secured personal bests, with 54 improving their times by over 3 minutes and earning $3,000 each. The group collectively improved their previous records by 6 hours, 21 minutes and 55 seconds, marking the largest time improvement in the program's history. Since its launch, Project3 has hosted over 600 runners and distributed nearly $400,000 in total prize money.

04/26/2026, 3:33 PM • GlobeNewswire

Over a Thousand Run London’s Reverse Marathon at Midnight Before Race Day

Over 1,000 runners participated in London's annual Reverse Marathon on April 26, 2026, an unofficial overnight 26.2-mile run held the night before the official Marathon. PUMA sponsored the event, providing free shoe swaps of their Deviate NITRO™ Elite 4 shoes, fueling stations, music, and prizes including a year's supply of running gear for the first male and female finishers. PUMA also hosted The NITRO™ Lab offering free post-race pizza, beer, and tattoo services, plus medal engraving at their London Flagship store.

04/26/2026, 5:08 AM • GlobeNewswire

Stock Market Today, April 1: Nike Shares Plunge After Weak Guidance and Analyst Downgrades

Nike stock plummeted 15.33% on April 1, 2026, following weak fiscal Q3 guidance and analyst downgrades. Despite beating earnings expectations, management projected a 3% sales decline over the next nine months, raising investor concerns about the extended turnaround timeline, China demand, and margin recovery. The company continues to use clearance pricing to clear excess inventory, pressuring margins.

04/01/2026, 5:06 PM • The Motley Fool

Selon Holafly for Business, la mobilité professionnelle axée sur le numérique devient la norme pour 79 % des entreprises

According to Holafly's Global eSIM & Travel Report, 79% of companies now provide digital access for employees traveling internationally. The report highlights that reliable internet connectivity is essential for business travelers, shifting focus from basic travel logistics to comprehensive digital infrastructure that supports employee well-being, autonomy, and productivity abroad. Major organizations like Volvo, Nike, Puma, and Airbnb are increasingly viewing digital access as a core component of employee experience rather than a technical add-on.

02/26/2026, 8:00 AM • GlobeNewswire

La movilidad corporativa digital se convierte en la norma para el 79 % de las empresas, según Holafly for Business

According to Holafly's Global eSIM & Travel Report, 79% of companies now provide digital access for internationally traveling employees. The shift reflects changing expectations around business travel support, where reliable connectivity is viewed as essential for employee wellbeing and productivity rather than just a technical add-on. Major organizations like Volvo, Nike, Puma, and Airbnb are integrating digital access into their overall employee experience strategies.

02/26/2026, 8:00 AM • GlobeNewswire

Holafly for Business 보고서: 기업의 79%, 디지털 중심의 기업 출장 유형이 새로운 표준으로 자리잡아

A new report shows that 79% of companies now provide digital access solutions for traveling employees, with reliable internet connectivity becoming essential for employee support and well-being during business travel. Companies like Volvo, Nike, Puma, and Airbnb are reconsidering how they support mobile workforces, viewing digital accessibility abroad as a key component of overall employee experience rather than just a technical feature.

02/26/2026, 8:00 AM • GlobeNewswire

Laut Holafly for Business wird „Digital-First“-Mobilität für 79 % der Unternehmen zum Standard

A new report shows that 79% of companies now provide digital access for international business travelers. Rather than viewing connectivity as a technical add-on, companies increasingly recognize reliable internet access abroad as essential to employee safety, autonomy, and overall experience. Major companies like Volvo, Nike, Puma, and Airbnb are integrating digital access into their core employee support strategies.

02/26/2026, 8:00 AM • GlobeNewswire

Mobilidade corporativa com foco digital torna-se a norma para 79% das empresas, de acordo com a Holafly for Business

A new Holafly Global eSIM & Travel Report reveals that 79% of companies now provide digital access solutions for traveling employees. The shift reflects changing expectations around business travel support, with reliable internet connectivity becoming essential for employee productivity, safety, and well-being abroad. Major organizations like Volvo, Nike, Puma, and Airbnb are integrating digital access into broader employee experience strategies.

02/26/2026, 8:00 AM • GlobeNewswire

Holafly for Business 研究顯示數碼主導的企業流動模式已在 79% 的公司中成為常態

A new Holafly report reveals that 79% of companies now provide digital connectivity services for traveling employees, reflecting a shift from basic travel support to comprehensive digital infrastructure. Stable internet access is critical for employee safety, productivity, and well-being while working abroad, with major companies like Volvo, Nike, Puma, and Airbnb integrating overseas digital connectivity into their employee experience strategies.

02/26/2026, 8:00 AM • GlobeNewswire

オラフライ・フォー・ビジネス、最新の調査結果を発表：デジタルファーストのコーポレートモビリティが79％の企業で標準化

A new report from Holafly reveals that 79% of companies now provide digital access for traveling employees, with reliable internet connectivity becoming essential for business continuity and employee wellbeing rather than just convenience. Major companies like Volvo, Nike, Puma, and Airbnb are repositioning overseas digital access as a core part of employee experience and support strategy.

02/26/2026, 8:00 AM • GlobeNewswire

Mobiliti korporat berasaskan digital menjadi norma bagi 79% syarikat, menurut Holafly for Business

A new report from Holafly Global eSIM & Travel Report reveals that 79% of companies now provide digital access for employees traveling internationally. The shift reflects changing expectations around business travel support, where reliable internet connectivity is viewed as essential to employee experience and productivity rather than a technical add-on. Major organizations including Volvo, Nike, Puma, Airbnb, and Idealista are reconsidering how they support mobile workforces.

02/26/2026, 8:00 AM • GlobeNewswire

Holafly for Business 报告：数字优先的企业差旅模式已成为 79% 公司的常态

A new Holafly report reveals that 79% of companies now provide digital connectivity solutions for international business travelers. The shift reflects changing employee expectations, where reliable mobile connectivity is viewed as essential for employee welfare and productivity rather than just a technical add-on. Major companies like Volvo, Nike, Puma, and Airbnb are integrating overseas digital connectivity into broader employee experience strategies.

02/26/2026, 8:00 AM • GlobeNewswire

Sneakers Market Analysis Report 2025-2033: North America and Asia-Pacific Leading Demand, While Europe and the Middle East Show Rising Interest in Premium and Sustainable Designs

The global sneakers market is projected to grow from US$ 81.45 billion in 2025 to US$ 126.15 billion by 2033, at a CAGR of 5.62%. Growth is driven by rising health awareness, fashion trends, celebrity collaborations, and e-commerce expansion. Key challenges include intense competition, counterfeit products, and supply chain disruptions. Major brands are investing in sustainability, digitalization, and innovation to maintain competitive advantage.

02/24/2026, 4:43 AM • GlobeNewswire

Deal Dispatch: Musk Merger Talk, LIV Golf Stakes, And A Flurry Of M&A From AI To Athleisure

Major M&A activity spans multiple sectors: Elon Musk reportedly weighs merging SpaceX, Tesla, and xAI; C3.ai is in merger talks with Automation Anywhere; Anta Sports acquires 29% stake in Puma for €1.51 billion; Steel Partners offers $1.1 billion for InMode controlling stake; LIV Golf seeks minority investors for team stakes; and First Brands Group founders face fraud charges related to bankruptcy.

01/30/2026, 4:53 PM • Benzinga

$164.76 Bn Women's Sports & Swimwear Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The global women's sports and swimwear market is expected to grow from $113.17 billion in 2025 to $164.76 billion by 2031, driven by increased female sports participation and athleisure adoption. However, economic volatility and inflationary pressures pose significant challenges to growth. Sustainability trends and circular economy models are reshaping the sector as brands shift toward recycled materials and resale platforms.

01/23/2026, 5:50 AM • GlobeNewswire