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- $21.3BMarket Cap
- 16.10%1-Year Change
- Credit ServicesIndustry
AFFIRM HLDG-A (AFRM)
Key Performance
More- Earnings Score: 78
- Momentum Score: 75
- True Yield: N/A
- Financial Health Score: 96
Latest Research & News
5 Ways to Play Prime Day That Aren’t Amazon
As Amazon Prime Day runs June 23-26, 2026, investors can capitalize on the shopping event through alternative stocks. Walmart, Target, Affirm, Visa, and MasterCard are positioned to benefit from increased consumer spending, with each offering unique advantages such as omnichannel presence, buy-now-pay-later services, and payment processing dominance.
06/23/2026, 10:34 AM • Investing
Is Affirm Stock an Undervalued Stock to Buy?
An analysis of whether Affirm (AFRM) represents an undervalued investment opportunity. The article highlights how merchants appreciate Affirm's ability to facilitate transactions that may not have otherwise occurred, suggesting potential value in the buy now, pay later sector.
05/18/2026, 5:31 PM • The Motley Fool
Insider Buying Says Upstart Isn’t Down for the Count
Upstart insiders, including the newly seated CEO, are buying shares despite already having substantial exposure, signaling confidence in the AI-powered lending platform. While the stock faces near-term headwinds from class-action lawsuits over its Model 22 algorithm and competition from SoFi and Affirm, analysts see 55% upside potential. The company's path to a National Bank Charter and expansion into new verticals like HELOCs and automotive present significant long-term catalysts, though profitability remains erratic.
05/18/2026, 1:05 PM • Investing
A wave of momentum swept through large-cap stocks during the week of April 13-17, 2026, with ten standout performers. Notable gainers include Avis Budget Group (71.48% jump driven by short squeeze), IonQ (62.86% surge following DARPA contract award), Oklo (33.35% rise on nuclear power narrative), Robinhood (33.22% gain from bullish analyst outlook and crypto rebound), and Strategy Inc (31.86% increase). Other top performers include Tempus AI, Credo Technology, Affirm Holdings, and Summit Therapeutics, with gains ranging from 28-31%.
04/19/2026, 10:01 AM • Benzinga
This Fund Sold $38 Million in Appian Stock Last Quarter. Shares Have Fallen Over 25% This Year
Abdiel Capital Advisors sold 1,075,738 shares of Appian (worth $38.32 million) in Q4 2025, reducing its stake to 12.4% of assets. Appian shares have fallen 28.1% over the past year and underperformed the S&P 500 by 39.1 percentage points. Despite the reduction, Abdiel maintains a double-digit allocation, suggesting risk management rather than abandonment of the investment thesis.
02/27/2026, 10:24 AM • The Motley Fool
U.S. stock futures advanced on Friday following Thursday's sharp sell-off, with major indices showing gains. Amazon dropped 8.39% after mixed Q4 results, while Reddit surged 11.22% on strong earnings and guidance. Roblox jumped 14.41% and Strategy Inc. gained 6.98% after beating estimates. The January jobs report was delayed to next Wednesday due to a government shutdown. Markets are pricing an 81.3% likelihood of the Fed keeping rates unchanged in March.
02/06/2026, 8:37 AM • Benzinga
U.S. stock futures advanced on Friday following Thursday's sharp sell-off, with major indices showing gains. Amazon dropped 8.39% after mixed Q4 results, while Reddit surged 11.22% on strong earnings and guidance. Roblox jumped 14.41% and Strategy Inc. rose 6.98% after beating estimates. The January jobs report was delayed to next Wednesday due to a government shutdown. Markets are pricing an 81.3% likelihood of the Fed keeping rates unchanged in March.
02/06/2026, 5:33 AM • Benzinga
2 Fintech Stocks Set to Rebound in 2026
Upstart and Affirm, two fintech stocks that have declined significantly from their all-time highs, are positioned for recovery as macro headwinds ease and interest rates decline. Both companies are expected to achieve strong revenue and EBITDA growth through 2027-2028, and currently trade at attractive valuations relative to their growth potential.
02/04/2026, 4:05 PM • The Motley Fool
The global BNPL market is projected to reach $509.2 billion in 2026 and grow to $1 trillion by 2031, with a CAGR of 14.7%. The market is shifting from pure-play fintechs to a multi-model landscape where banks, card networks, and payment platforms compete. Klarna and Affirm remain dominant, while new entrants like Splitit are expanding embedded BNPL services through financial institutions.
01/29/2026, 10:52 AM • GlobeNewswire
Lemonade Soared by 94% in 2025, but Here's Another Financial Stock to Buy in 2026
While insurance tech company Lemonade surged 94% in 2025, its high valuation and continued unprofitability make further gains unlikely in 2026. The article recommends Affirm, a buy-now-pay-later fintech, as a better opportunity for 2026 due to its recent profitability, strong revenue growth, and potential catalysts including a possible credit card interest rate cap and its application to become an industrial loan bank.
01/29/2026, 9:30 AM • The Motley Fool
Tropic, an intelligent procurement platform, announced record 2025 results with $85 million in customer savings, $18 billion in spend under management, and 100,000 price benchmarks delivered. The company launched AI agents for procurement tasks while emphasizing human expertise remains central to execution. Standout savings included $1.62M on Workday, $571K on Affirm, and $404K on Datadog purchases.
01/27/2026, 11:00 AM • GlobeNewswire
PayPal: A Durable Cash Cow Trading Below Its Intrinsic Value
PayPal is trading at attractive valuations with improved operational metrics under new CEO Alex Chriss. The company has strengthened margins, increased ROIC, and maintains strong free cash flow supporting aggressive buybacks. While core payments face commoditization pressures, higher-margin value-added services like BNPL and merchant cash advances are growing faster and provide defensibility. The stock trades at 12x forward earnings with projected upside to $80-$90 by 2029.
01/20/2026, 2:10 AM • Investing
The Best Buy Now, Pay Later (BNPL) Stock to Invest $500 in Right Now
Affirm, a leading buy-now-pay-later provider, is positioned to capitalize on growing BNPL adoption among younger consumers shifting away from credit cards. The company has achieved profitability, grown gross merchandise volume to $36.7 billion, and established partnerships with major platforms like Amazon and Shopify. With projected 2026 GMV of $47.5 billion and 7.5% operating margins, Affirm represents an attractive investment opportunity in the expanding BNPL sector.
01/18/2026, 9:20 PM • The Motley Fool
Buy Now, Pay Later services are projected to reach $20.2 billion in spending during the 2025 holiday season, an 11% increase year-over-year. However, the sector faces mounting concerns over consumer financial strain, with 41% of users missing payments, and growing regulatory scrutiny including a multistate inquiry into major BNPL providers and proposed federal legislation to extend credit-card-style protections.
12/25/2025, 8:01 AM • Benzinga
My Top 2 Financial Stocks to Buy in 2026
The article recommends two financial stocks for 2026: Sezzle, a buy-now-pay-later (BNPL) provider with strong revenue growth (67% YoY) and best-in-class profit margins (22.8%), and Robinhood Markets, a fintech brokerage with explosive growth across crypto trading (300% YoY), stock/options trading, and net interest revenue (66% YoY). Both companies are positioned to capitalize on the growing fintech sector.
12/22/2025, 6:05 PM • The Motley Fool
Peers
Statistics
MoreInformation as of 06/22/2026
Company Profile
Affirm Holdings, Inc. operates payment network in the United States, Canada, and internationally. Its platform includes point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The company's commerce platform, agreements with originating banks, and capital markets partners enables consumers to pay for a purchase over time. It has active merchants covering small businesses, large enterprises, direct-to-consumer brands, brick-and-mortar stores, and companies with an omni-channel presence. The company's merchants represent a range of industries, including sporting goods and outdoors, home and lifestyle, travel and ticketing, electronics, fashion and beauty, equipment and auto, and general merchandise. Affirm Holdings, Inc. was founded in 2012 and is headquartered in San Francisco, California.
Key Executives
- Michael A. Linford
- Libor Michalek
- Robert W. O'Hare
- Katherine Adkins
- Max Roth Levchin
Current Ownership Distribution
- Institutions3.5B (65.15%)
- Mutual Funds1.9B (34.73%)
- Insiders6.7M (0.12%)
- Other0 (0.00%)