Is Nike Stock Undervalued Right Now?

Nike's stock has declined 65% over five years due to management missteps, lack of product innovation, and increased competition. New CEO Elliott Hill, hired in October 2024, is attempting a turnaround by refocusing on sports, but revenue remains flat year-over-year (down 3% excluding currency effects). With a P/E ratio of 30 and no evidence of sales recovery, the analyst warns the stock appears to be a value trap and recommends avoiding it until the company demonstrates it can win back customers.

06/22/2026, 6:05 AM • The Motley Fool

Nike Was Betting Big On The FIFA World Cup - But This Analyst Just Killed The Turnaround Hype And Slashed Price Targets

RBC Capital Markets downgraded Nike, cutting its price target from $70 to $50, citing slower-than-expected revenue growth and delayed turnaround benefits. Despite beating Q3 revenue estimates, Nike faces challenges in consumer demand, flat year-over-year growth, and declining direct revenues. The analyst expects turnaround benefits to materialize only in 2027 rather than 2026, with projected revenue growth of just 3% versus the industry average of 6%.

06/11/2026, 8:35 AM • Benzinga

Apparel Earnings Winners and Losers: Ralph Lauren Takes Off

Major apparel companies reported earnings with mixed stock market reactions despite all beating on sales and EPS. Ralph Lauren surged 13.9% on strong revenue growth of 17% YOY and EPS beat, with women's apparel and handbags performing particularly well. Amer Sports rose over 5% with 32% sales growth and raised full-year guidance significantly. Deckers Outdoor saw modest 1% gains despite strong results, with its Hoka brand reaching record quarterly revenue.

05/26/2026, 12:19 PM • Investing

Up 1,000% the Past Decade, Is Deckers Outdoor Stock Still a Buy as Ugg and Hoka Sales Remain Strong?

Deckers Outdoor reported strong Q4 2026 results with 9.6% sales growth and beat EPS estimates. While Hoka's growth has moderated from 58.5% to 15.9% annually, the stock now trades at a more attractive 14x forward P/E multiple, making it a solid GARP (growth at a reasonable price) investment despite being down 20% over the past year.

05/26/2026, 7:15 AM • The Motley Fool

Billionaire Investor David Einhorn Just Bought These Beaten-Down Consumer Stocks. Are They Ready to Rally?

Billionaire investor David Einhorn purchased several undervalued consumer stocks in Q1, including Victoria's Secret (increased 30%), Crocs (new position), Deckers Outdoor (increased 60%), and Peloton Interactive (increased 4,000%). These beaten-down stocks are trading at attractive valuations with potential for recovery as companies execute turnarounds in their respective markets.

05/23/2026, 6:15 AM • The Motley Fool

Nike vs. Deckers Outdoor: Which Consumer Stock Is a Better Buy in 2026?

The article compares Nike and Deckers Outdoor as investment options for 2026. Nike dominates globally with $46.3B in revenue but faces declining growth (9.8% revenue decrease) and lower profitability margins (7% net margin). Deckers Outdoor shows stronger momentum with 16% revenue growth, higher profitability (19.4% net margin), and superior 10-year shareholder returns. The author recommends Deckers due to its superior growth trajectory, global expansion potential with HOKA brand, and lower forward P/E valuation despite higher absolute valuations.

05/22/2026, 10:16 AM • The Motley Fool

Buy and Hold Forever? Here's How Nike and Lululemon Athletica Stack Up

The article evaluates whether Nike and Lululemon Athletica are suitable for long-term 'forever' portfolio holdings. Nike faces challenges including management missteps, over-reliance on direct-to-consumer sales, lack of innovation, and intensifying competition, resulting in a 62.6% stock decline over three years. Lululemon struggles with slowing revenue growth (expected 2-4% in 2026), increased competition from lower-priced alternatives, and internal leadership disputes. The author concludes neither company warrants permanent portfolio positions due to difficult revenue growth prospects.

04/25/2026, 3:03 PM • The Motley Fool

Nike Is Now the Third Highest-Yielding Dividend Stock in the Dow Jones Industrial Average. Should You Follow Apple CEO Tim Cook's Lead and Buy Nike Near a 10-Year Low?

Nike's stock has collapsed 62.7% over three years, pushing its dividend yield to 3.5% (third-highest in the Dow). While Apple CEO Tim Cook has been buying Nike shares, the company faces significant challenges including failed direct-to-consumer strategy, weak earnings recovery, and free cash flow that can't cover dividends. Though new CEO Elliott Hill is implementing turnarounds, Nike remains expensive at 24.6x forward earnings and investors should wait for clearer evidence of recovery before buying.

04/23/2026, 12:30 PM • The Motley Fool

After the Sell-Off, Is Buying Nike a Smart Move or a Missed Boat?

Nike stock has plummeted 76% from its November 2021 peak amid declining sales in China, a 35% drop in net income, and lost market share to competitors like On Holding and Hoka. While the company shows some recovery signs in running revenue and has a strong brand, the author recommends caution, suggesting only high-risk-tolerance investors should consider buying until financial performance improves.

04/15/2026, 8:02 AM • The Motley Fool

3 Retail Stocks to Watch for a Post-Tax-Day Bump

As tax refunds hit consumer wallets in mid-April, three retail stocks may see short-term gains. Target has rebounded 24% YTD despite sales challenges, Deckers Outdoor shows strong earnings growth with attractive valuation, and Best Buy offers a high dividend yield despite flat revenue expectations. All three could benefit from consumers spending tax refunds, though gains may be temporary.

04/13/2026, 3:12 PM • Investing

Nike Reported Its Q3 Earnings Last Week. Is a Turnaround on the Horizon for the Struggling Retailer?

Nike's Q3 earnings showed flat revenues and a 35% net income decline, with gross margins pressured by tariffs. However, the company's turnaround strategy under CEO Elliott Hill is showing early signs of success, particularly in running (up 20%) and wholesale channels (up 11% in North America). The company faces significant headwinds including a 10% decline in Greater China and continued margin pressure, making 2027 a more realistic timeline for meaningful recovery than 2026.

04/11/2026, 7:15 AM • The Motley Fool

Did Nike's Turnaround Just Hit a Wall? Here's What Investors Need To Know

Nike reported flat revenue at $11.28 billion and a 23% decline in operating income in Q3, with the stock tumbling 9% after hours. The company faces headwinds from tariffs and inventory clearance efforts, with gross margin expected to return to growth only in Q2 2027. While running category shows strength with 20%+ growth, overall trends have worsened sequentially, raising investor concerns about the pace of the turnaround.

03/31/2026, 11:30 PM • The Motley Fool

10 S&P 500 Stocks Set Up for a Rebound After Recent Selloff

The S&P 500 fell to its lowest level since August 2025 before bouncing 1.15% on Monday following positive comments from President Trump about Iran talks. However, Iranian officials denied any talks occurred, creating market uncertainty. Despite ongoing geopolitical tensions, investors believe the worst may be over. The article identifies 10 S&P 500 stocks that have dropped 15-37% in recent weeks and now appear undervalued with strong analyst upside potential of 22-80%.

03/24/2026, 1:42 PM • Investing

10 S&P 500 Stocks Set Up for a Rebound After Recent Selloff

The S&P 500 fell to its lowest level since August 2025 before bouncing 1.15% on Monday following positive comments from President Trump about Iran talks. However, Iranian officials denied the talks occurred, creating market uncertainty. Despite ongoing geopolitical tensions, analysts believe the worst may be over and identify 10 S&P 500 stocks that have dropped 15-37% in recent weeks as potential rebound candidates, with analyst estimates suggesting gains of 22-80%.

03/24/2026, 10:28 AM • Investing

10 S&P 500 Stocks Set Up for a Rebound After Recent Selloff

The S&P 500 fell to its lowest level since August 2025 before bouncing 1.15% on Monday following positive comments from President Trump about Iran talks. However, Iranian officials denied the talks occurred, creating market uncertainty. Despite ongoing geopolitical tensions and oil price volatility, analysts believe the worst may be over. The article identifies 10 S&P 500 stocks that have fallen 15-37% in recent weeks and now appear undervalued with strong recovery potential ranging from 22-80% based on analyst estimates.

03/24/2026, 8:04 AM • Investing