How These 5 Apparel and Footwear Stocks Differ

Five apparel and footwear companies—Lululemon, On Holding, Deckers Outdoor, TJX Companies, and Abercrombie & Fitch—employ vastly different business models. Lululemon faces challenges with declining sales and leadership changes, while On Holding shows strong growth with premium pricing power. Deckers relies on two brands amid a challenging consumer environment, TJX thrives on discounted branded inventory, and Abercrombie continues its growth streak with retail expansion.

11/13/2026, 7:22 AM • The Motley Fool

Dutch Bros vs. On: Which Stock Is a Better Buy?

The article compares two high-growth consumer stocks: Dutch Bros, a rapidly expanding drive-thru coffee chain with 27.9% revenue growth, and On, a Swiss athletic footwear brand with 30% revenue growth. While On has better valuation metrics and higher profitability margins, the author recommends Dutch Bros as the better buy due to its everyday consumption model, significant expansion potential (targeting 7,000+ locations), and more favorable analyst price targets (60% upside vs. 16% for On).

11/09/2026, 10:00 PM • The Motley Fool

Breakfast News: A Boulder Amid a Rocky Market

Berkshire Hathaway announced aggressive $9.6B stock buybacks in Q3 despite a 28% earnings drop, signaling management confidence in valuation. Markets faced headwinds with the S&P 500 falling 2.68% and Nasdaq dropping 3.37% last week, with tech stocks hit hardest. Several Fool-recommended companies report earnings this week including Rocket Lab, Take-Two Interactive, Cisco Systems, and others. Deere & Company continues strong performance with 80% gains since August 2024 recommendation. Investors should maintain long-term focus amid inflation data and market volatility.

11/09/2026, 7:30 AM • The Motley Fool

Lululemon Athletica vs. On: Which Consumer Stock Is a Better Buy for 2027?

The article compares Lululemon Athletica and On as investment options for 2027. Lululemon offers steady profits with $11.1B revenue but faces declining sales (-4% in Q2 2026), legal challenges, and CEO transition. On demonstrates impressive 13.5% revenue growth with $3.7B revenue and operates in an earlier growth stage with fewer stores. The author recommends On due to its higher growth trajectory and earlier stage of expansion, despite its premium valuation multiple.

11/08/2026, 8:55 PM • The Motley Fool

My Top 5 Stocks to Buy Before 2027 and Hold for a Decade

The article recommends five stocks for long-term buy-and-hold investors: Target (trading at a bargain valuation with recovery potential), Dutch Bros (rapidly expanding coffee chain with growth plans to 7,000 stores), MercadoLibre (Latin American e-commerce and fintech leader showing strong momentum), e.l.f. Beauty (young cosmetics company with 36% sales growth and margin expansion), and On Holding (athletic wear newcomer gaining market share with premium positioning). All five are positioned as having excellent 10-year wealth creation potential despite recent market volatility.

11/04/2026, 6:45 AM • The Motley Fool

Monster Beverage vs. On Holding: Which Is the Better Growth Stock?

The article compares Monster Beverage and On Holding as growth stock investments. Monster Beverage leads with $8.3B in FY2025 revenue (10.7% growth) and a 23% net margin, benefiting from strong Coca-Cola distribution and daily consumer purchases. On Holding shows aggressive growth at $3.6B revenue (30% increase) but faces lower profitability due to heavy marketing reinvestment. The author recommends Monster Beverage as the better long-term investment, citing its more stable business model, easier customer retention, and superior 2026 performance (+17.8% vs. On Holding's -30.5%).

10/28/2026, 9:45 PM • The Motley Fool

What's Wrong With On Holding Stock?

On Holding's stock has declined 23% in 2026 due to an intentional slowdown in wholesale shipments to promote full-price sales. Despite the near-term headwinds, the company maintains strong fundamentals with 34.3% direct-to-consumer sales growth, 65.4% gross margins, and 56.2% apparel sales growth. Management projects low-20% constant-currency sales growth for 2026 and is expanding into football and golf with a $7 billion sales target. The stock trades at a reasonable 21x trailing earnings with a PEG ratio of 0.49, below analyst consensus price target of $43.55.

10/23/2026, 7:15 AM • The Motley Fool

2 Brilliant Stocks to Buy Now and Hold Forever

Amazon and On Holding are recommended as long-term buy-and-hold stocks. Amazon benefits from robotics investments that could save $4 billion annually and trades at a reasonable 32x forward P/E with 20%+ expected earnings growth. On Holding, a Swiss sportswear brand, maintains pricing power with 56% apparel sales growth and trades at an attractive PEG ratio below 1.0, with only 30% global brand awareness offering significant growth potential.

10/21/2026, 5:40 AM • The Motley Fool

Just 26% of Wall Street Analysts Rate Nike a Buy. Is It Time to Be Greedy While Others are Fearful?

Nike's stock has plummeted over 50% as CEO Elliott Hill's turnaround strategy has failed to reverse declining sales, particularly in China where revenue dropped 26% year-over-year. With only 26% of analysts rating it a buy and competitors like On Holding and Deckers Outdoor gaining market share with stronger margins, the article suggests waiting for the new Pace cost-cutting plan to show results before investing, rather than buying into the current pessimism.

10/16/2026, 9:45 AM • The Motley Fool

Should You Buy Nike Stock Before Oct. 1?

Nike stock has plunged to a 12-year low and was removed from the S&P 100 index due to strategic missteps and rising competition. While the stock trades at a low P/E ratio of 17 with a 4.6% dividend yield, analysts forecast continued revenue declines. The article advises investors to avoid buying before the Oct. 1 earnings report until Nike demonstrates it can reinvigorate revenue growth, as dividend payouts are exceeding free cash flow.

09/26/2026, 3:29 PM • The Motley Fool

Nike and Lululemon Both Hit Multi-Year Lows in September. Which Stock Is Best Positioned to Make a Comeback?

Nike and Lululemon have both collapsed to multi-year lows due to weak North American sales, slowing revenue growth, and increased competition. Nike faces challenges from its wholesale retailer exit strategy and reliance on markdowns, while Lululemon struggles with soft women's apparel sales and tariff pressures. Though both face near-term headwinds, Lululemon appears better positioned for a comeback due to its cheaper valuation (10x earnings vs. Nike's 21x), despite analyst expectations for continued declines in fiscal 2027.

09/17/2026, 4:30 PM • The Motley Fool

2 Top Stocks That Can Double in 5 Years

Netflix and On Holding are identified as two stocks with potential to double in five years. Netflix trades at reasonable valuations with only 7% penetration of a $670 billion addressable market and expects 13-14% revenue growth in 2026. On Holding, a footwear brand gaining share against Nike, maintains strong profitability with 65% gross margins and expects low-20% sales growth, trading at 16x forward earnings with 24% expected earnings growth.

09/17/2026, 4:10 AM • The Motley Fool

Lululemon's Comparable Sales Fell 9%. Can New CEO Heidi O'Neill Turn Things Around or Is the Brand Broken?

Lululemon reported its worst comparable sales result in modern history with a 9% decline in Q2, missing revenue expectations and slashing full-year guidance. New CEO Heidi O'Neill, a Nike veteran, takes over amid investor skepticism and founder criticism. The broader athletic apparel industry is also struggling, complicating the turnaround challenge ahead.

09/03/2026, 8:03 PM • The Motley Fool

Nike Just Hit a 12-Year Low. Is the Bottom Near?

Nike stock fell below $40 for the first time in 12 years, down 76% from its peak due to stalled revenue growth, margin compression, and competitive pressures. However, the company shows signs of potential recovery with expected gross margin expansion, renewed growth in running shoes and North America, and upcoming tariff refund benefits of $986 million.

08/18/2026, 2:15 PM • The Motley Fool

Peter Lynch Had a Keen Eye for Spotting Ten-Bagger Stocks. Here's Why On Holding Checks Every Box.

The article applies Peter Lynch's investment philosophy of finding ten-bagger stocks to On Holding, a Swiss running shoe maker. The company exhibits Lynch's preferred characteristics: visible brand popularity, strong growth (23%+ annually), multiple growth engines (Asia expansion, apparel line, direct-to-consumer), and significant runway compared to competitors. While acknowledging risks including rich valuation, intense competition, and the demanding path to becoming a global powerhouse, the author suggests On Holding belongs on investors' watchlists as a potential long-term growth story.

08/01/2026, 6:05 AM • The Motley Fool