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- $44.2BMarket Cap
- -47.93%1-Year Change
- Footwear & AccessoriesIndustry
NIKE -B- (NKE)
Key Performance
More- Earnings Score: 43
- Momentum Score: 6
- True Yield: 61
- Financial Health Score: 16
Latest Research & News
Nike Is Being Deleted From the S&P 100. Is Its Seat in the Dow Jones Industrial Average in Jeopardy?
Nike has been removed from the S&P 100 effective September 21 as part of quarterly rebalancing, marking a significant decline for the company. With stock prices at 12-year lows, declining revenue and earnings, and operating margins plummeting, Nike is now the lowest-ranked component in the Dow Jones Industrial Average, putting its membership in jeopardy. The article suggests investors should wait for concrete signs of a sustained turnaround before buying the stock.
09/12/2026, 5:15 AM • The Motley Fool
Nike CEO Sells Over 9,000 Company Shares Amid a Declining Stock Price
Nike CEO Elliott Hill sold 9,462 shares (~$369,600) on September 1, 2026, through a non-discretionary tax withholding transaction related to RSU vesting. The sale occurred days before Nike stock hit a 52-week low of $37.95, though the timing was coincidental. Nike faces headwinds including flat revenue growth ($46.4B vs $46.3B prior year), a 12% revenue decline in China, and an anticipated $1 billion impact from digital strategy changes.
09/04/2026, 7:09 PM • The Motley Fool
Lululemon reported its worst comparable sales result in modern history with a 9% decline in Q2, missing revenue expectations and slashing full-year guidance. New CEO Heidi O'Neill, a Nike veteran, takes over amid investor skepticism and founder criticism. The broader athletic apparel industry is also struggling, complicating the turnaround challenge ahead.
09/03/2026, 8:03 PM • The Motley Fool
Nike, the world's largest athletic apparel company, has seen its stock decline 79% from its all-time high and 35% over the past decade due to management missteps including cutting wholesale partnerships and over-reliance on legacy franchises. This allowed competitors like Hoka and Brooks to gain market share. Under new leadership, Nike is rebuilding wholesale relationships and focusing on innovation, with some positive signs emerging including a 4% wholesale increase in fiscal 2026, though a full turnaround remains uncertain.
09/03/2026, 3:32 PM • The Motley Fool
National Civil Rights Museum Announces 35th Freedom Award Honorees
The National Civil Rights Museum announced the 2026 Freedom Award honorees, recognizing extraordinary contributions to civil and human rights. Recipients include attorney Fred D. Gray, Reverend Shavon Arline-Bradley, attorney Bakari Sellers, and WNBA champion Nneka Ogwumike. The 35th annual ceremony will be held October 1, 2026, at the Orpheum Theatre in Memphis, hosted by actor Larenz Tate and featuring a performance by gospel singer Tamela Mann.
09/03/2026, 1:24 PM • GlobeNewswire
Where Will Dick's Sporting Goods Stock Be in 5 Years?
Dick's Sporting Goods stock plummeted 30% after Q2 earnings, driven by challenges from its $2.4B Foot Locker acquisition and a footwear industry downturn marked by aggressive discounting. While the core Dick's business showed solid 4.9% same-store sales growth, the company lowered full-year EPS guidance significantly. Despite near-term headwinds, the stock now trades at an attractive 9.3x forward P/E with a 3.7% dividend yield, suggesting potential long-term recovery as industry challenges appear temporary.
09/01/2026, 5:30 PM • The Motley Fool
Nike (NKE) Suffers a Larger Drop Than the General Market: Key Insights
Nike closed at $39.06, down 1.36% in the latest session and 5.06% over the past month, underperforming the S&P 500's gains. The company is expected to report Q1 earnings on October 1, 2026, with anticipated EPS of $0.44 (down 10.2% YoY) and revenue of $11.43 billion (down 2.44% YoY). Nike holds a Zacks Rank #3 (Hold) rating and trades at a premium valuation with a Forward P/E of 22.77 versus the industry average of 12.58.
08/31/2026, 5:45 PM • Zacks
Should You Buy Lululemon Stock Before Sept. 3?
Lululemon faces challenging earnings next week with expected 2-3% revenue decline and 42-43% net income plunge. However, the stock's 50% decline already reflects pessimism, and incoming CEO Heidi O'Neill from Nike could catalyze a market sentiment shift starting Sept. 8. Despite near-term headwinds in athletic retail, leadership change may provide a reset opportunity.
08/26/2026, 8:37 AM • The Motley Fool
Why Is Nike Stock Declining, and is it a Generational Buying Opportunity?
Nike's stock has declined significantly, hitting a 12-year low as its turnaround is taking longer than the market expected. The stock now yields more than Coca-Cola, raising questions about whether the decline represents a generational buying opportunity and if the bottom is near.
08/23/2026, 12:23 AM • The Motley Fool
Nike Now Yields More Than Coca-Cola. Is the Turnaround Finally Priced In?
Nike's 4% dividend yield now exceeds Coca-Cola's 2.4%, reflecting a depressed share price rather than financial weakness. The article argues Nike's stock may be undervalued ahead of a successful turnaround, supported by strong performance in Nike Running (five quarters of double-digit growth), improving margins, and a discounted price-to-sales ratio of 1.3x versus historical 2.0x+. While recent revenue declined 2% on a currency-neutral basis, management expects free cash flow to rebound to $3 billion in fiscal 2027, making the dividend sustainable and offering potential for both income and capital appreciation.
08/22/2026, 4:15 AM • The Motley Fool
Prediction: Dick's Sporting Goods Stock Will go Parabolic After Aug. 25. Here's Why.
Dick's Sporting Goods is positioned for significant gains following its Q2 earnings release on Aug. 25. Despite a recent 5% stock decline due to rival JD Sports' weak results, Dick's demonstrated strong momentum with 67% YoY sales growth in Q1 and a robust full-year outlook of $22.1-$22.4B in net sales. Wells Fargo upgraded its price target to $240 (32% upside), citing the Foot Locker acquisition as a growth catalyst and Dick's as a beneficiary of Nike's wholesale channel turnaround.
08/21/2026, 1:03 PM • The Motley Fool
Nike Just Hit a 12-Year Low. Is the Bottom Near?
Nike stock fell below $40 for the first time in 12 years, down 76% from its peak due to stalled revenue growth, margin compression, and competitive pressures. However, the company shows signs of potential recovery with expected gross margin expansion, renewed growth in running shoes and North America, and upcoming tariff refund benefits of $986 million.
08/18/2026, 2:15 PM • The Motley Fool
Nike Stock Yields 4% and Could Raise Its Dividend for the 25th Straight Year in 2026
Nike's stock has declined 77% from its November 2021 peak, but the company maintains a 4% dividend yield and is on track to achieve 25 consecutive years of dividend increases, potentially earning Dividend Aristocrat status. Despite operational challenges and projected slow revenue growth of less than 4% annually, Nike's strong balance sheet with $9 billion in cash and commitment to shareholders during a multi-year turnaround make it potentially attractive for income-focused investors willing to wait for a business recovery.
08/18/2026, 6:15 AM • The Motley Fool
Nike Stock Is Down 76% From Its High. Is It Time to Invest in a Possible Comeback?
Nike's stock has plummeted 76% from its all-time high due to strategic missteps, including abandoning physical retail for a digital-first direct-to-consumer approach that ceded market share to competitors. While the company has returned to brick-and-mortar stores and remains the global market leader, it faces flat revenue growth and analyst forecasts predict a 2% revenue decline before recovery. The stock's valuation is more attractive with a P/E ratio near multiyear lows, but investors should wait for clear signs of turnaround success before considering it a growth investment.
08/09/2026, 6:15 AM • The Motley Fool
A temporary 10% global tariff expired on July 24 and was immediately replaced with new Section 301 duties covering 60 trading partners at 10-12.5% rates. The shift to Section 301 provides stronger legal footing, making these tariffs far more durable and likely permanent. Import-reliant companies face ongoing margin pressure, while domestic producers gain a competitive edge.
08/06/2026, 4:15 AM • The Motley Fool
Peers
Statistics
MoreInformation as of 09/11/2026
Company Profile
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Converse, Jumpman, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities; and sports apparel, as well as sells products to wholesale customers and directly to consumers through NIKE Direct operations; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
Key Executives
- Elliott J. Hill
- Philip H. Knight
- Matthew Friend
- David Denton
- Rob Leinwand
Current Ownership Distribution
- Institutions18.7B (79.65%)
- Mutual Funds4.5B (19.34%)
- Insiders236.9M (1.01%)
- Other0 (0.00%)