Nike Stock Is Down 78% From Its Peak. Here's Why I'd Buy and Hold for a Decade.

Nike stock has fallen 78% from its peak, but the author argues this presents a long-term buying opportunity. CEO Elliott Hill is restructuring the company into sport-specific teams, deliberately cutting supply of popular products like Dunks and Jordan retros, and shifting distribution strategy to include Amazon and Dick's Sporting Goods. The key metric to watch is whether Nike can restore its operating margin to at least 10% by fiscal 2030, which will be revealed at the November 17 Investor Day.

11/11/2026, 12:45 PM • The Motley Fool

Here's How Many Shares of Nike You Would Need for $1,000 in Yearly Dividends

Nike has increased its dividend for 24 consecutive years with a current yield of 4.2%, requiring approximately 610 shares (costing ~$23,539) to generate $1,000 in annual dividends. However, the stock has declined 38% in 2026 due to weak sales, particularly in China, and the author cautions that uncertainty around future stock price performance makes Nike too risky to rely on primarily as an income stock.

11/10/2026, 4:15 AM • The Motley Fool

Dutch Bros vs. On: Which Stock Is a Better Buy?

The article compares two high-growth consumer stocks: Dutch Bros, a rapidly expanding drive-thru coffee chain with 27.9% revenue growth, and On, a Swiss athletic footwear brand with 30% revenue growth. While On has better valuation metrics and higher profitability margins, the author recommends Dutch Bros as the better buy due to its everyday consumption model, significant expansion potential (targeting 7,000+ locations), and more favorable analyst price targets (60% upside vs. 16% for On).

11/09/2026, 10:00 PM • The Motley Fool

Lululemon Athletica vs. On: Which Consumer Stock Is a Better Buy for 2027?

The article compares Lululemon Athletica and On as investment options for 2027. Lululemon offers steady profits with $11.1B revenue but faces declining sales (-4% in Q2 2026), legal challenges, and CEO transition. On demonstrates impressive 13.5% revenue growth with $3.7B revenue and operates in an earlier growth stage with fewer stores. The author recommends On due to its higher growth trajectory and earlier stage of expansion, despite its premium valuation multiple.

11/08/2026, 8:55 PM • The Motley Fool

Nike Is Down 78% From Its Peak. Here's How Much $10,000 Invested Pays in Dividends Now.

Nike stock has declined 78% from its all-time high, resulting in a dividend yield of 4.3% ($426 annually on a $10,000 investment). While the company maintains a 24-year streak of dividend increases, concerns loom over sustainability as free cash flow fell short of dividend costs in fiscal 2026 and turned negative in Q1 fiscal 2027. Analysts forecast an 8% revenue decline in fiscal 2027, suggesting the company's performance may not improve soon, making it a risky choice for conservative income investors.

11/08/2026, 5:15 AM • The Motley Fool

Why Is Lululemon Stock Falling, and Is It a Buying Opportunity? Here's the Answer.

Lululemon's stock has plummeted 47% in 2026 due to sluggish sales, consumer caution, and management transition. With Americas revenue down 8% and full-year guidance cut to a 5-7% revenue decline, the company faces headwinds with no major catalysts on the horizon. New CEO Heidi O'Neill will need time to implement turnaround strategies, making the stock unlikely to rebound in the near term.

11/07/2026, 8:50 AM • The Motley Fool

2 Dividend Stocks to Buy in November and 1 to Leave on the Shelf

The article recommends Coca-Cola and WD-40 as reliable dividend stocks for November, citing their proven track records of consistent dividend payments and stable business models. Coca-Cola is a Dividend King with 64 consecutive years of dividend increases, while WD-40 has paid dividends for over 40 years. Nike is advised to be avoided despite its attractive 4.2% dividend yield, as the company faces declining revenue forecasts and a 38% stock price drop over the past year.

11/06/2026, 6:07 AM • The Motley Fool

Nike vs. Procter & Gamble: Which Consumer Stock Is a Better Buy for 2027?

The article compares Nike and Procter & Gamble as investment options for 2027. Nike trades at a premium valuation (32.2x forward P/E) despite slowing revenue growth, though it offers an attractive 4.19% dividend yield and is on track to become a Dividend King. Procter & Gamble offers more defensive positioning with essential household goods, a lower valuation (23.2x forward P/E), and is already a Dividend King with 70 consecutive years of dividend increases. The author recommends P&G over Nike, citing P&G's superior 2026 performance (+14.1% vs Nike's -38.6%) and more stable business model.

11/03/2026, 9:00 PM • The Motley Fool

Dick's Sporting Goods vs. Home Depot: Which Consumer Stock Is a Better Buy for 2027?

The article compares Dick's Sporting Goods and Home Depot as investment options for 2027. Dick's trades at a significant valuation discount (P/E of 12.5x vs 22.0x) following its Foot Locker acquisition, but faces integration challenges and heavy Nike dependency (31% of merchandise). Home Depot maintains market dominance in home improvement retail despite macroeconomic headwinds from high interest rates. The author recommends Home Depot for patient investors due to its leading market position, despite its premium valuation.

11/02/2026, 3:50 PM • The Motley Fool

1 Stat That Makes Nike Stock Hard to Ignore

Nike's stock has declined 77% over the past five years, significantly underperforming the S&P 500's 67% gain. However, the company has maintained and increased its dividend for 24 consecutive years, currently offering a 4.3% yield. While Nike is on a path to becoming a Dividend King, the author recommends waiting before buying due to expected high-single-digit revenue declines in 2027 and lack of near-term catalysts.

11/01/2026, 8:51 AM • The Motley Fool

Chewy vs. Dick's Sporting Goods: Do Pets or Sports Power Stocks More in 2026?

The article compares Chewy Inc. and Dick's Sporting Goods as investment options for 2026. Chewy operates a digital-first pet supplies business with strong subscription services and growing veterinary offerings, while Dick's has expanded significantly through the Foot Locker acquisition, increasing its market share and global footprint. Despite Chewy's higher growth potential and subscription model, Dick's Sporting Goods is recommended as the better 2026 pick due to its lower valuation, stronger profitability, and better competitive positioning in the sporting goods market.

10/27/2026, 11:50 AM • The Motley Fool

Should You Forget Nike Stock Near a 52-Week Low?

Nike's stock has plummeted to near its 52-week low of $31.97, down from a high of $70.44. Despite new CEO Elliott Hill's turnaround efforts focused on rebuilding retailer relationships and product development, the company continues to struggle with declining sales. Nike's fiscal first-quarter sales dropped 5% year-over-year, and management forecasts further high single-digit percentage declines ahead. The article warns that Nike may represent a value trap rather than a genuine buying opportunity, given intense competition and lack of tangible turnaround results.

10/26/2026, 9:20 PM • The Motley Fool

You Can Do Better Than Nike. Buy This High-Yield Dividend Stock Instead.

Nike's stock has underperformed significantly with a 40% decline year-to-date due to lagging sales, while Procter & Gamble has outperformed with a 15.6% gain. P&G's stable, noncyclical consumer products, strong cash flow, and impressive dividend history—including 70 consecutive years of dividend increases—make it an attractive alternative for dividend-focused investors seeking reliable income.

10/26/2026, 1:30 PM • The Motley Fool

Should You Buy the Dip in Nike Stock While the Market Is This Nervous?

Nike stock has declined 76.5% over five years and 40% in 2026 alone. While the company remains profitable with a 4.4% dividend yield and 24 consecutive years of dividend increases, the author recommends against buying the dip until Nike demonstrates stable revenue generation rather than continued declines. The stock may appeal as an income investment once it stabilizes, but current revenue headwinds make it too risky for now.

10/26/2026, 5:02 AM • The Motley Fool

Advance Auto Parts vs. Dick's Sporting Goods: Are Consumers Focusing on Car Repair or Exercise More in 2026?

Dick's Sporting Goods emerges as the superior investment choice compared to Advance Auto Parts in 2026. Dick's demonstrated strong momentum with 28% revenue growth, $400M free cash flow, and expanding market share in the competitive sporting goods sector, bolstered by its Foot Locker acquisition. Meanwhile, Advance Auto Parts struggles with a turnaround plan showing mixed results, negative free cash flow of $298M, and headwinds from weak DIY demand and vehicle electrification.

10/24/2026, 2:10 PM • The Motley Fool