Why Is Nike Stock Declining, and is it a Generational Buying Opportunity?

Nike's stock has declined significantly, hitting a 12-year low as its turnaround is taking longer than the market expected. The stock now yields more than Coca-Cola, raising questions about whether the decline represents a generational buying opportunity and if the bottom is near.

08/23/2026, 12:23 AM • The Motley Fool

Nike Now Yields More Than Coca-Cola. Is the Turnaround Finally Priced In?

Nike's 4% dividend yield now exceeds Coca-Cola's 2.4%, reflecting a depressed share price rather than financial weakness. The article argues Nike's stock may be undervalued ahead of a successful turnaround, supported by strong performance in Nike Running (five quarters of double-digit growth), improving margins, and a discounted price-to-sales ratio of 1.3x versus historical 2.0x+. While recent revenue declined 2% on a currency-neutral basis, management expects free cash flow to rebound to $3 billion in fiscal 2027, making the dividend sustainable and offering potential for both income and capital appreciation.

08/22/2026, 4:15 AM • The Motley Fool

Prediction: Dick's Sporting Goods Stock Will go Parabolic After Aug. 25. Here's Why.

Dick's Sporting Goods is positioned for significant gains following its Q2 earnings release on Aug. 25. Despite a recent 5% stock decline due to rival JD Sports' weak results, Dick's demonstrated strong momentum with 67% YoY sales growth in Q1 and a robust full-year outlook of $22.1-$22.4B in net sales. Wells Fargo upgraded its price target to $240 (32% upside), citing the Foot Locker acquisition as a growth catalyst and Dick's as a beneficiary of Nike's wholesale channel turnaround.

08/21/2026, 1:03 PM • The Motley Fool

Nike Just Hit a 12-Year Low. Is the Bottom Near?

Nike stock fell below $40 for the first time in 12 years, down 76% from its peak due to stalled revenue growth, margin compression, and competitive pressures. However, the company shows signs of potential recovery with expected gross margin expansion, renewed growth in running shoes and North America, and upcoming tariff refund benefits of $986 million.

08/18/2026, 2:15 PM • The Motley Fool

Nike Stock Yields 4% and Could Raise Its Dividend for the 25th Straight Year in 2026

Nike's stock has declined 77% from its November 2021 peak, but the company maintains a 4% dividend yield and is on track to achieve 25 consecutive years of dividend increases, potentially earning Dividend Aristocrat status. Despite operational challenges and projected slow revenue growth of less than 4% annually, Nike's strong balance sheet with $9 billion in cash and commitment to shareholders during a multi-year turnaround make it potentially attractive for income-focused investors willing to wait for a business recovery.

08/18/2026, 6:15 AM • The Motley Fool

Nike Stock Is Down 76% From Its High. Is It Time to Invest in a Possible Comeback?

Nike's stock has plummeted 76% from its all-time high due to strategic missteps, including abandoning physical retail for a digital-first direct-to-consumer approach that ceded market share to competitors. While the company has returned to brick-and-mortar stores and remains the global market leader, it faces flat revenue growth and analyst forecasts predict a 2% revenue decline before recovery. The stock's valuation is more attractive with a P/E ratio near multiyear lows, but investors should wait for clear signs of turnaround success before considering it a growth investment.

08/09/2026, 6:15 AM • The Motley Fool

Donald Trump's 10% Global Tariff Expired on July 24. Its Section 301 Replacement Covers 60 Countries at Rates of 10% to 12.5%.

A temporary 10% global tariff expired on July 24 and was immediately replaced with new Section 301 duties covering 60 trading partners at 10-12.5% rates. The shift to Section 301 provides stronger legal footing, making these tariffs far more durable and likely permanent. Import-reliant companies face ongoing margin pressure, while domestic producers gain a competitive edge.

08/06/2026, 4:15 AM • The Motley Fool

Peter Lynch Had a Keen Eye for Spotting Ten-Bagger Stocks. Here's Why On Holding Checks Every Box.

The article applies Peter Lynch's investment philosophy of finding ten-bagger stocks to On Holding, a Swiss running shoe maker. The company exhibits Lynch's preferred characteristics: visible brand popularity, strong growth (23%+ annually), multiple growth engines (Asia expansion, apparel line, direct-to-consumer), and significant runway compared to competitors. While acknowledging risks including rich valuation, intense competition, and the demanding path to becoming a global powerhouse, the author suggests On Holding belongs on investors' watchlists as a potential long-term growth story.

08/01/2026, 6:05 AM • The Motley Fool

Is Nike the Ultimate Dividend Stock You Should Buy Right Now?

Nike's stock has fallen 32% in 2026 and 74% over five years, pushing its dividend yield to an attractive 3.81%. While the company has maintained its dividend through recessions and pandemics with 958% growth over 20 years, the author argues Coca-Cola is a safer choice for income investors due to its superior operational stability and 64-year dividend growth streak.

07/30/2026, 1:05 PM • The Motley Fool

This Industrial Stock Is Up 533% in 2 Years. I Predict It Will Join the Dow if Caterpillar Issues a Stock Split.

GE Vernova has surged 533% in two years and could potentially join the Dow Jones Industrial Average if Caterpillar issues a stock split to rebalance the index's industrial sector weighting. The company supplies heavy-duty gas turbines for AI data centers and trades at a reasonable 30.8 P/E ratio, though earnings growth is expected to decelerate after 2026, making it suitable only for risk-tolerant investors.

07/24/2026, 8:15 PM • The Motley Fool

Nike Stock for the Next 10 Years: Buy, Hold, or Avoid?

Nike stock is trading 75% below its previous peak due to weak sales growth and margin pressure. While current financial results are weak with flat revenue and declining earnings, management is implementing structural improvements in supply chain and inventory management. The stock trades at a low 11x P/E multiple relative to peak earnings, and CEO Elliott Hill indicates the company is building for long-term growth over the next decade. The analyst views Nike as a solid hold or potential buy opportunity given its strong brand recognition and operational improvements underway.

07/23/2026, 12:05 PM • The Motley Fool

Activewear Market to Reach USD 650.97 Billion by 2032, Expanding at a 6.59% CAGR

The global activewear market is expected to grow from $439.74 billion in 2026 to $650.97 billion by 2032 at a CAGR of 6.59%, driven by athleisure adoption, hybrid work trends, sustainability demands, and AI-enabled personalization. Success will depend on performance credibility, inclusive sizing, localized strategies, and transparent sustainability practices across diverse regional markets.

07/20/2026, 11:51 AM • GlobeNewswire

Nike’s $40 Floor Reflects Deep Value but Not Yet a Confirmed Recovery

Nike rebounded 8% off its $40 decade-low after Q4 earnings, but the beat was largely driven by a one-time $986 million tariff refund. While wholesale growth and margin discipline show promise under CEO Elliott Hill's turnaround strategy, the stock faces headwinds from eight consecutive quarters of Greater China declines and a forward P/E of 25.4 on flat guidance. The stock is range-bound between $40 support and $47-$52 resistance, with the turnaround execution determining whether the recovery is genuine or a dead-cat bounce.

07/13/2026, 3:59 PM • Investing

Is The Oil Crisis Over? Or Is It Just Beginning?

Oil prices have dropped to ~$70/barrel despite predictions of $200 oil following the Strait of Hormuz closure. Strategic petroleum reserve releases, reduced Chinese demand, and potential pipeline circumvention projects have mitigated the crisis. However, sustainability beyond six months remains uncertain. Additionally, the new OpenUSD stablecoin backed by major institutions may entrench existing payment processors rather than disrupt them. Nike reported mixed earnings with tariff-driven gains masking underlying sales declines, particularly in China, raising questions about its turnaround prospects.

07/13/2026, 12:06 AM • The Motley Fool

If You'd Invested $10,000 in Nike a Decade Ago, Here's How Much You'd Have Today (And It's Not Pretty)

A $10,000 investment in Nike a decade ago would be worth only ~$9,000 today with dividends reinvested, significantly underperforming the S&P 500 which would have grown to ~$41,700. Despite Nike's strong brand and market position, the stock suffered from overly rich valuations a decade ago combined with recent revenue stagnation, declining Greater China sales, and a dividend payout ratio of 78% of earnings. At current price of $44, the stock remains expensive on forward earnings multiples and lacks clear catalysts for recovery.

07/12/2026, 10:31 PM • The Motley Fool