NKE
NIKE -B- (NKE)
NYSE
$37.42+$0.12 (+0.31%)
Price as of Oct 23, 2026 7:59 PM EDT
  • $44.9B
    Market Cap
  • -44.25%
    1-Year Change
  • Footwear & Accessories
    Industry

Key Performance

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  • Earnings Score: 42
  • Momentum Score: 19
  • True Yield: 55
  • Financial Health Score: 16
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Latest Research & News

All It Takes Is 1,220 Shares of Nike Stock to Generate $2,000 a Year in Dividends. Is It Worth It?

Nike's 4.4% dividend yield may appear attractive, but the article warns it's a warning sign rather than an opportunity. With earnings forecasts unable to cover dividends until 2027 and a 77% stock price drop over five years, dividend cut risk remains high. The author suggests investors consider safer alternatives like 10-year Treasuries yielding 5.15% and wait for Nike's December earnings report before investing.

10/22/2026, 7:30 AM • The Motley Fool

McDonald's Is 29% Below Its 52-Week High and Yields 3.2%. Is This the Best Entry Point in Years?

McDonald's stock has declined 20.6% in 2026, trading 29% below its 52-week high, making it one of the worst Dow performers. However, the company's 3.2% dividend yield, 50-year consecutive dividend increase streak (Dividend King status), and new NEXT strategic plan focusing on AI, store revamps, and menu simplification may present a buying opportunity for patient investors seeking inflation-hedging dividend growth.

10/22/2026, 6:02 AM • The Motley Fool

2 Brilliant Stocks to Buy Now and Hold Forever

Amazon and On Holding are recommended as long-term buy-and-hold stocks. Amazon benefits from robotics investments that could save $4 billion annually and trades at a reasonable 32x forward P/E with 20%+ expected earnings growth. On Holding, a Swiss sportswear brand, maintains pricing power with 56% apparel sales growth and trades at an attractive PEG ratio below 1.0, with only 30% global brand awareness offering significant growth potential.

10/21/2026, 5:40 AM • The Motley Fool

Nike vs. Procter & Gamble: Which Consumer Stock Is a Better Buy in 2026?

The article compares Nike and Procter & Gamble as investment options in 2026. Nike faces a prolonged turnaround with declining sales and a 44.5% stock decline over the past year, while Procter & Gamble demonstrates strong profitability with an 18.4% net margin and consistent dividend growth. The author recommends Procter & Gamble as the more stable choice for long-term investors, citing its recession-resistant business model and 70-year dividend increase streak, while suggesting investors wait for Nike to show sustained earnings improvements before investing.

10/20/2026, 9:30 PM • The Motley Fool

Better Consumer Stock for 2026: Airbnb vs. DICK'S Sporting Goods

The article compares Airbnb and DICK'S Sporting Goods as investment options for 2026. Airbnb boasts a high 20.4% net margin and asset-light model but trades at a premium valuation (P/E 39.88). DICK'S Sporting Goods achieved 28.1% revenue growth in FY 2025 but faces challenges from a disappointing Foot Locker acquisition. The author recommends DICK'S due to its cheaper valuation and potential for larger returns, despite recent stock decline.

10/20/2026, 7:57 PM • The Motley Fool

Nike Now Yields More Than Procter & Gamble and Twice as Much as Coca-Cola. Is It the Most Overlooked Dividend Stock? Here's the Clear Answer.

While Nike's dividend yield of 4.4% exceeds those of Procter & Gamble (2.7%) and Coca-Cola (2.2%), the article advises against investing in Nike due to its struggling business fundamentals. Nike's stock has declined 41.6% in 2026 and 76.7% over five years as the company attempts a turnaround following strategic missteps. In contrast, Coca-Cola and Procter & Gamble are recommended as more reliable dividend stocks with stable business models and consistent dividend growth histories.

10/20/2026, 10:52 AM • The Motley Fool

Why Is Nike Stock Falling, and Is It a Buying Opportunity?

Nike stock has plummeted 41.7% in 2026 and 76.5% over five years amid declining sales, weak China performance, and lack of innovation. The company expects fiscal 2027 revenue to decline by a high-single-digit percentage and is cutting 1,400 jobs. Despite its iconic brand, analysts suggest the stock lacks near-term catalysts for recovery and represents an opportunity cost compared to other investment options.

10/20/2026, 8:35 AM • The Motley Fool

Coca-Cola Yields 2.3% and Nike Yields 4.4%. Here's Why Only 1 of These High-Yield Dividend Stocks Is a Buy This October.

While Nike offers a higher dividend yield of 4.4% compared to Coca-Cola's 2.3%, Coca-Cola is the better buy in October due to superior business stability. Coca-Cola has raised dividends for 64 consecutive years with a 34.9% operating margin, while Nike faces significant headwinds including declining sales, competitive pressures, and stock trading 79% below its 2021 peak despite a 128% dividend growth over the past decade.

10/18/2026, 1:05 PM • The Motley Fool

Just 26% of Wall Street Analysts Rate Nike a Buy. Is It Time to Be Greedy While Others are Fearful?

Nike's stock has plummeted over 50% as CEO Elliott Hill's turnaround strategy has failed to reverse declining sales, particularly in China where revenue dropped 26% year-over-year. With only 26% of analysts rating it a buy and competitors like On Holding and Deckers Outdoor gaining market share with stronger margins, the article suggests waiting for the new Pace cost-cutting plan to show results before investing, rather than buying into the current pessimism.

10/16/2026, 9:45 AM • The Motley Fool

6 Blue Chip Stocks Trading Well Below Their Highs

Six major blue-chip stocks—Nike, Goldman Sachs, Intel, Disney, Pfizer, and Home Depot—are trading at least 20% below their all-time highs despite a strong bull market. The article analyzes each stock to determine whether they represent bargains or value traps, considering factors like valuation metrics, competitive pressures, and market sentiment.

10/16/2026, 5:30 AM • The Motley Fool

Does Nike Have the Right Strategy Moving Forward?

Nike is reassuring investors that it has the right strategy in place as the company continues to recover from a strategic decision that backfired years ago. The stock has declined significantly, down 80% from its all-time high, though it showed a 5.21% gain on October 13, 2026.

10/16/2026, 12:27 AM • The Motley Fool

Why Nike Stock Was Climbing Today

Nike stock rose 5.3% as investors rotated from high-priced tech stocks to value plays in consumer discretionary sectors. The gain was part of a broader market shift rather than company-specific news. While Nike offers a 4.6% dividend yield and remains the biggest sports brand, the company continues to struggle with flat or declining revenue growth over the past three years, requiring faith in CEO Elliott Hill's turnaround efforts.

10/15/2026, 1:26 PM • The Motley Fool

Nike Is Restructuring the Business

Nike is undergoing a business restructuring as the company faces significant challenges with declining sales and rising costs. The stock has fallen 80% from its all-time high, reflecting management's difficulty in recovering from a major strategic shift that did not yield positive results.

10/14/2026, 11:43 PM • The Motley Fool

These S&P 500 Stocks Are Down More Than 80% From Their All-Time Highs. Could They Be Good Contrarian Buys?

The article examines three S&P 500 stocks down over 80% from their all-time highs: Nike, PayPal, and PG&E. While deeply discounted valuations might attract contrarian investors, the author recommends caution. Nike faces persistent competitive pressures and declining consumer value perception. PayPal, despite a 82% decline, maintains solid fundamentals with 5% revenue growth and a 45% market share in online payments, making it potentially worth buying. PG&E remains burdened by wildfire liability concerns and uncertain government policy protection, making it a risky bet.

10/12/2026, 3:25 PM • The Motley Fool

1 Stat That Makes Nike Hard to Ignore This October

Nike's stock has fallen 77% over the past five years amid operational challenges. The company reported declining revenue (-4%) and net income (-2%) in Q1 FY2027, with management warning of high single-digit revenue declines for the full year. Analysts suggest waiting for evidence of a turnaround before investing, as the company faces ongoing headwinds from past missteps in wholesale strategy and product innovation.

10/08/2026, 8:30 AM • The Motley Fool

Peers

Statistics

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Day Range
$37.30
$38.27
$37.30
1-Year Range
$33.87
$69.11
$37.30
Latest Close$37.30
Change
-$1.02 (-2.73%)
Volume25,893,672
Market Cap$44.9B
Shares Outstanding1.2B
P/E (TTM)17.88
Diluted EPS (TTM)$2.09
Enterprise Value$45.9B

Information as of 10/23/2026

Company Profile

$44.9B
Market Cap
$3.1B
Net Income
Sector: Consumer Cyclical
Industry: Footwear & Accessories
One Bowerman Drive, Beaverton, OR, United States, 97005-6453
503 671 6453

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Converse, Jumpman, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities; and sports apparel, as well as sells products to wholesale customers and directly to consumers through NIKE Direct operations; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.

Key Executives

  • Elliott J. Hill
  • Philip H. Knight
  • Matthew Friend
  • Rob Leinwand
  • Treasure Heinle

Current Ownership Distribution

  • Institutions18.7B (79.22%)
  • Mutual Funds4.7B (19.77%)
  • Insiders236.9M (1.00%)
  • Other0 (0.00%)