Nike's New Sponsorship Wins Hint at a Slow‑Burn Comeback in Brand Power and Profits

Nike is securing new college programs and sports league sponsorships as part of a strategy to rebuild cultural relevance among younger athletes. These deals could strengthen the brand's positioning and potentially improve revenue, pricing power, and long-term growth prospects.

07/11/2026, 2:09 PM • The Motley Fool

Could Coca-Cola Issue a Stock Split If It Hits $100 Per Share?

Coca-Cola's stock has reached new all-time highs near $85.68, prompting speculation about a potential stock split. However, despite hovering around price levels that preceded its last two splits in 1996 and 2012, a split is unlikely. The Dow Jones Industrial Average has become more tech-focused, and Coke's low weighting in the index (0.9%) means a split would have minimal impact. The company remains a solid dividend investment with a 64-year streak of dividend increases and strong cash generation.

07/10/2026, 8:05 AM • The Motley Fool

Dutch Bros Stock Just Hit a 52-Week High. 3 Reasons Why It's Still a Great Buy in July.

Dutch Bros has reached a 52-week high of $74.65, driven by strong quarterly results with 31% revenue growth and 8.3% same-shop sales increase. The company raised full-year guidance and demonstrated five consecutive quarters of transaction growth. With 1,177 locations across 25 states and plans to expand to 2,029 shops by 2029, Dutch Bros is positioned as a solid growth stock despite a forward P/E of 76, supported by passionate leadership and profitable expansion strategy.

07/05/2026, 7:15 AM • The Motley Fool

Prediction: Nike Will Be Booted From the Dow Jones Industrial Average Within 12 Months and Replaced by One of 2 Consumer-Facing Giants

Following Alphabet's addition to the Dow Jones Industrial Average this week, analyst predicts Nike will be removed within 12 months due to its low share price (below $40) and weak operating performance, particularly in China. Tesla or Airbnb are identified as likely replacements given their higher share prices and stronger growth trajectories.

07/02/2026, 9:06 AM • The Motley Fool

Why Nike Stock Dropped 11% in June

Nike stock fell 11% in June due to negative investor sentiment ahead of earnings, exacerbated by competitor Lululemon's disappointing results. However, the stock has since recovered after Nike's fiscal Q4 earnings beat expectations on both top and bottom lines. While the company faces challenges including a 17% sales decline in China and near-term guidance cuts, positive developments include improved gross margins from tariff refunds, double-digit wholesale revenue growth in North America, and management's turnaround efforts under new leadership.

07/02/2026, 8:10 AM • The Motley Fool

Dow Jones Forecast: DJIA Steady After Hitting a Record Closing High

The Dow Jones closed at a record high of 52,300 on Monday, driven by a near 5% rally in Alphabet's first trading session as a Dow component. U.S. futures point to a muted open on the final trading day of the month and quarter. Markets are pricing in a 60% probability of a 25-basis-point Fed rate hike in September. Oil prices fell 20% in June amid U.S.-Iran talks, while the dollar remains firm on expectations of further Fed tightening.

06/30/2026, 8:06 AM • Investing

Alphabet Just Replaced Verizon in the Dow. Could Nike Be the Next Dow Stock to Be Deleted?

Alphabet has replaced Verizon in the Dow Jones Industrial Average following Honeywell's aerospace spinoff. Nike is now the lowest-priced Dow stock at around $41.46, making it vulnerable to removal. The company's turnaround has taken longer than expected due to failed direct-to-consumer strategy shifts, weak consumer spending, and inflationary pressures. While Nike remains a strong brand with a 24-year dividend history, Meta Platforms is suggested as a potential replacement if Nike is removed from the index.

06/30/2026, 1:30 AM • The Motley Fool

Nike at a 12-Year Low or Lululemon at an 8-Year Low? Here's the Better Turnaround Stock for Deep Value Investors to Buy in July.

Both Nike and Lululemon are struggling with sales pressures and leadership changes, but Nike emerges as the better turnaround opportunity for value investors. Nike shows early recovery signs with flat year-over-year sales and strong brand power, while offering a 3.9% dividend yield. Lululemon trades at a cheaper valuation (P/E of 9 vs Nike's 28) but faces greater uncertainty with interim leadership and a new CEO starting in September.

06/28/2026, 4:12 AM • The Motley Fool

Lululemon Athletica vs. Nike: What Revenue Trends Reveal for These Sportswear Stocks

Nike maintains significantly higher revenue than Lululemon Athletica, with both companies showing consistent seasonal patterns. However, both face challenges with flat or reduced growth outlooks. Lululemon reduced its 2026 sales guidance to flat, while Nike's Q3 revenue was flat year-over-year. Both stocks have dropped near 52-week lows, though Lululemon shows more quarters with year-over-year growth. Nike offers a dividend yield of 3.9% with 24 consecutive years of increases.

06/25/2026, 1:33 PM • The Motley Fool

The Global Market for Kids Sports Equipment and Accessories 2026-2032 | Boom in School and Community Sports Infrastructure Drives Demand for Entry-Level Equipment

The global kids sports equipment and accessories market is estimated at $4.2 billion in 2025 and is projected to grow to $5.5 billion by 2032 at a CAGR of 3.9%. Growth is driven by expanding youth sports infrastructure, rising parental focus on health and fitness, celebrity endorsements, e-commerce expansion, and technological innovations in smart sports gear. Team sports segment is expected to reach $2.6 billion by 2032, while China is forecasted to grow at 7.1% CAGR.

06/24/2026, 9:59 AM • GlobeNewswire

Sports Eyewear Market Trends and Forecast 2026-2033 Featuring Analysis of EssilorLuxottica, Safilo Group, Luxottica Group, Nike, Adidas and More

The global sports eyewear market is projected to grow from USD 9.73 billion in 2025 to USD 16.59 billion by 2033, at a CAGR of 6.9%. Growth is driven by increased participation in fitness activities, outdoor sports, heightened awareness of eye protection and UV safety, and demand for performance-enhancing vision solutions with specialized features like UV400 protection and anti-fog coatings.

06/22/2026, 12:57 PM • GlobeNewswire

Is Nike Stock Undervalued Right Now?

Nike's stock has declined 65% over five years due to management missteps, lack of product innovation, and increased competition. New CEO Elliott Hill, hired in October 2024, is attempting a turnaround by refocusing on sports, but revenue remains flat year-over-year (down 3% excluding currency effects). With a P/E ratio of 30 and no evidence of sales recovery, the analyst warns the stock appears to be a value trap and recommends avoiding it until the company demonstrates it can win back customers.

06/22/2026, 6:05 AM • The Motley Fool

Headed Into Earnings, Nike Stock Is Trading Lower Than It Was a Decade Ago. But Is the Turnaround Finally Working?

Nike stock trades 16% below its price from a decade ago and 44% below its 52-week high, as CEO Elliott Hill's 'Win Now' turnaround plan faces scrutiny ahead of June 30 earnings. North America shows promising signs with 3% revenue growth and improved sell-through, while Greater China deliberately reduces inventory with a projected 20% revenue decline. Gross margins have been pressured by tariffs and inventory clearance, though management expects improvement in fiscal Q4. The stock's 30 P/E ratio suggests recovery is priced in, making the June 30 earnings report critical to determine if Nike is truly turning around or remains a value trap.

06/19/2026, 1:05 PM • The Motley Fool

Gasoline Prices Are Still High, but This Inflation Reading Could Be Even More Worrisome for Nike Stock.

Nike faces significant headwinds from elevated producer prices (PPI surged 6.5% year-over-year in May) and U.S. tariffs, which threaten to compress already-declining gross margins. The company has experienced six consecutive quarters of margin erosion, with tariffs alone representing a $1.5 billion problem. Vietnam and Indonesia account for 79% of Nike's footwear production, making proposed tariffs on these countries particularly concerning. While the stock offers a 3.6% dividend yield and strong cash position, investors remain cautious given the uncertain timeline for margin recovery.

06/14/2026, 12:15 PM • The Motley Fool

Nike Was Betting Big On The FIFA World Cup - But This Analyst Just Killed The Turnaround Hype And Slashed Price Targets

RBC Capital Markets downgraded Nike, cutting its price target from $70 to $50, citing slower-than-expected revenue growth and delayed turnaround benefits. Despite beating Q3 revenue estimates, Nike faces challenges in consumer demand, flat year-over-year growth, and declining direct revenues. The analyst expects turnaround benefits to materialize only in 2027 rather than 2026, with projected revenue growth of just 3% versus the industry average of 6%.

06/11/2026, 8:35 AM • Benzinga