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- $51.8BMarket Cap
- -26.99%1-Year Change
- Footwear & AccessoriesIndustry
NIKE -B- (NKE)
Key Performance
More- Earnings Score: 36
- Momentum Score: 5
- True Yield: 45
- Financial Health Score: 1
Latest Research & News
Nike Stock Soars As Energy Prices And Bond Yields Drop
Nike shares climbed 4.08% to $44.15 as consumer discretionary stocks benefited from falling energy prices and easing Treasury yields. WTI crude dropped 5.1% to $98.83 and the 10-year Treasury yield slipped to 4.59%, reducing borrowing costs and competition from government debt. However, Nike remains technically challenged, trading 6.2% below its 50-day moving average and 29.52% down over the past 12 months, with key resistance at $47.00.
05/20/2026, 3:07 PM • Benzinga
The Market's Huge Warning Sign
Inflation is resurging with CPI at 3.8% and PPI at 1.4% month-over-month, driven by energy costs, supply chain bottlenecks from AI infrastructure spending, and Middle East conflicts disrupting commodity supplies. While mega-cap tech companies continue AI spending unaffected, consumers face wage-inflation gaps and margin pressures. The market shows a K-shaped recovery with resilient luxury/essentials retailers thriving while mid-market discretionary companies face significant headwinds.
05/19/2026, 4:02 PM • The Motley Fool
Nike Stock's Terrible Performance Just Keeps Getting Worse. Is It Finally Time to Buy?
Nike stock has plummeted to a 12-year low, down 34% year-to-date, as the company faces declining Greater China revenue, tariff pressures, and margin compression. While the balance sheet remains healthy with a 3.9% dividend yield and 24 consecutive years of dividend increases, management has pushed back the timeline for growth recovery to Q2 fiscal 2027. The analyst suggests the stock may be attractive for dividend-focused investors but lacks a clear path to meaningful sales growth.
05/15/2026, 10:03 AM • The Motley Fool
On Holdings Sets Up for Marathon Rally: New Highs Are Coming
On Holdings (ONON) is positioned for significant upside despite macroeconomic headwinds and a CEO change. The company reported strong Q1 2026 earnings with 14.5% YoY revenue growth (26.4% FXN), margin expansion, and raised full-year EBITDA guidance by 100 bps. Trading at a discount to peers and forward outlook, with analyst support and strong institutional accumulation, the stock could see 70%+ upside from support levels near $32.
05/12/2026, 1:05 PM • Investing
Otis College of Art and Design hosted its annual Atelier scholarship benefit on May 7, 2026, honoring fashion designer Jason Wu with the Creative Visionary Award. The event showcased student fashion designs in partnership with mentors including Nike, St. John, Vince, and others, while announcing three new scholarships including the inaugural Mattel Toy Design Scholarship and Fashion Trust U.S.'s first scholarship to Otis students.
05/08/2026, 8:25 PM • GlobeNewswire
Nike Is Down 32% This Year and Under Investigation by the EEOC. Is NKE a Buy, Sell, or Hold?
Nike stock has plummeted 32% year-to-date and 76% from its 2021 peak, facing multiple headwinds including declining sales (especially in China where sales fell 10%), shrinking profit margins from 12.8% to 4.8%, an EEOC investigation into DEI hiring practices, a poorly received ad campaign, and two rounds of layoffs affecting 14,000 employees. The article recommends avoiding Nike stock for the time being despite its cheap valuation.
05/06/2026, 7:15 AM • The Motley Fool
While both Verizon and Nike offer attractive dividend yields and long histories of annual increases, Verizon emerges as the better buy. Nike's dividend is at risk due to declining earnings (down 35% YoY), falling revenue, and free cash flow that doesn't comfortably cover its dividend payout. In contrast, Verizon is experiencing strong momentum with record EBITDA, positive subscriber growth, and free cash flow that easily covers its dividend at roughly 55% payout ratio, making its 5.9% yield more durable than Nike's 3.7%.
05/04/2026, 10:08 PM • The Motley Fool
Why Nike Stock Lost 16% in April
Nike stock fell 16% in April following disappointing Q3 earnings where revenue was flat and profits tumbled. The company lowered its recovery forecast, expecting low single-digit revenue declines over the next three quarters and delayed gross margin expansion to Q2 2027. New CEO Elliott Hill faces challenges from previous strategic missteps, and the company announced 1,400 job cuts, though a Kobe collaboration showed positive demand signals.
05/03/2026, 12:30 AM • The Motley Fool
Buy and Hold Forever? Here's How Nike and Lululemon Athletica Stack Up
The article evaluates whether Nike and Lululemon Athletica are suitable for long-term 'forever' portfolio holdings. Nike faces challenges including management missteps, over-reliance on direct-to-consumer sales, lack of innovation, and intensifying competition, resulting in a 62.6% stock decline over three years. Lululemon struggles with slowing revenue growth (expected 2-4% in 2026), increased competition from lower-priced alternatives, and internal leadership disputes. The author concludes neither company warrants permanent portfolio positions due to difficult revenue growth prospects.
04/25/2026, 3:03 PM • The Motley Fool
Nike's stock has collapsed 62.7% over three years, pushing its dividend yield to 3.5% (third-highest in the Dow). While Apple CEO Tim Cook has been buying Nike shares, the company faces significant challenges including failed direct-to-consumer strategy, weak earnings recovery, and free cash flow that can't cover dividends. Though new CEO Elliott Hill is implementing turnarounds, Nike remains expensive at 24.6x forward earnings and investors should wait for clearer evidence of recovery before buying.
04/23/2026, 12:30 PM • The Motley Fool
Lululemon Athletica New CEO Pick Triggers Transition Jitters, Stock Slides
Lululemon Athletica announced Heidi O'Neill, a former Nike executive, as its new CEO effective September 8, 2026, causing investor concerns about the transition period. Despite beating earnings expectations ($5.01 EPS vs. $4.79 estimate) and revenue ($3.64B vs. $3.59B estimate), the company's fiscal 2026 guidance fell short of analyst expectations, projecting $12.10-$12.30 EPS versus $12.67 estimate. The stock declined 11.76% to $151.01, near its 52-week low, amid governance pressures from founder Chip Wilson regarding brand strategy disconnect.
04/23/2026, 10:51 AM • Benzinga
Nike Looks Cheap, But You Have to Believe the Shoemaker can "Just Do It"
Nike's stock has plummeted 70% from its 2021 peak due to sales declines, margin pressures, and self-inflicted strategic missteps. However, early signs of turnaround success are emerging, particularly with 6% U.S. shoe sales growth. The stock appears historically undervalued on price-to-sales and price-to-book metrics, offering attractive risk-reward for patient investors willing to bet on management's "Win Now" recovery plan.
04/19/2026, 11:15 AM • The Motley Fool
Rally House Expands Triangle Presence with Cary Location
Rally House, a leading retailer of licensed collegiate and professional sports merchandise, opened its third North Carolina store at Crossroads Plaza in Cary on April 17, 2026. The store features merchandise from local universities (UNC, NC State, Duke, ECU, Wake Forest) and regional professional teams (Hurricanes, Panthers, Hornets), along with premium brand partnerships. The expansion reflects Rally House's continued growth in the Triangle region.
04/17/2026, 5:34 PM • GlobeNewswire
After the Sell-Off, Is Buying Nike a Smart Move or a Missed Boat?
Nike stock has plummeted 76% from its November 2021 peak amid declining sales in China, a 35% drop in net income, and lost market share to competitors like On Holding and Hoka. While the company shows some recovery signs in running revenue and has a strong brand, the author recommends caution, suggesting only high-risk-tolerance investors should consider buying until financial performance improves.
04/15/2026, 8:02 AM • The Motley Fool
Nike Stock Is Down 76% From Its High. Is It Too Late to Buy, or Right on Time?
Nike stock has plummeted 76% from its 2021 peak as the company attempts to recover from strategic missteps including over-reliance on direct-to-consumer sales and falling behind on innovation. New CEO Elliott Hill is implementing a turnaround strategy with renewed wholesale partnerships and faster product innovation, but recovery will be slow. The company faces significant headwinds in China with expected 20% sales decline, weak gross margins at 40.2%, and a struggling Converse brand. While Nike has the brand strength to potentially recover, investors should not expect quick results.
04/15/2026, 2:15 AM • The Motley Fool
Peers
Statistics
MoreInformation as of 06/22/2026
Company Profile
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities, as well as various plastic products to other manufacturers; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
Key Executives
- Elliott J. Hill
- Philip H. Knight
- Matthew Friend
- Craig Anthony Williams
- Ann Miller
Current Ownership Distribution
- Institutions17.7B (80.80%)
- Mutual Funds4.0B (18.10%)
- Insiders239.7M (1.10%)
- Other0 (0.00%)